Aditya Birla’s Insurance Launches Disha 2.0

Aditya Birla Sun Life Insurance Company is a sub company of the esteemed and well known Aditya Birla Capital Ltd. the Aditya Birla Sun life Insurance company as first established in the year 2000 on the 4th of August. Aditya Birla Sun Life is actually a joint venture between two major powerhouses in the same marketing field. This initiative is the combined efforts of the Sun Life Financial Incorporated and the Birla Group. The operations of this joint venture first started on 17th January, 2001.

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Aditya Birla Life Insurance is one of the most popular and powerful life insurance companies out there. This insurance company offers a variety of plans and schemes to cater to every need of their clients and customers and aim to achieve complete and total customer satisfaction. Aditya Birla Life Insurance has a range of insurance schemes for investors to choose from. Children future plans, ULIPs, traditional term plans and wealth protection plans are some of the many different types of life insurance plan and policies that this company has to offer to its client base.

Aditya Birla Life Insurance has managed to secure a nationwide influence and spread, having over four hundred branches and eighty thousand plus agents catering to the needs and requirements of people all across the country. With this far reach and spread, Aditya Birla Life Insurance Company has successfully managed to make a well renounced name for itself and is continuing to grow and prosper with the passage of time.

With technology and communications reaching new limits and being developed and implemented daily, the world has found new ways to make their ways to communication more attractive and user friendly. In this rushing world, nobody has the time to make appointments and actually show up just to get advice or if they want professional opinions and information. People are always searching for ways through which they can ease their pains and limit the amount of work they have to do. People want to have access to information 24/7 without any restrictions and want this availability of information to be quick and as precise as possible.  People also nowadays; prefer to minimize their interaction with people in a formal manner as much as possible. In such situations comes in chat boxes. These chat boxes are run by artificial intelligence and are available in many websites specifically for information services. There are many advantages of using chat boxes such as DISHA by companies. 

Advantages of AI Chat boxes


It must have happened to you at least once that when you are trying to connect to a company or professional, you are put on hold by the operator only to be told to call and get back at another time. When such embarrassing things happen, it is only natural for you to get frustrated with the medium of communication and this can lead to you losing interest in the respective subject matter. Chat boxes offer a quick solution to such problems and difficulties by taking the place of older and slower forms of communication and transfer of information. Unlike physical operators, chat boxes are completely governed and controlled by a pre- programmed artificial intelligence which will be available to you at all times instantaneously. You can access these chat boxes at any place at any time and will be able to gain and receive the required information with ease and without any hassle or wait.


People are always subjected to changing emotions. People can get irritated and can lose their patients. When it comes to physical means of transmuting information, these emotional factors play a significantly bug role as failure to understand repetitively on any one end can cause miscarriage of the required information and sometimes the information is not acquired at all. Chat boxes are software based and are beyond the liability of emotions. One does not have to keep in mind their tone or intention or manner of speaking. Simply presenting a question will cause answers to by delivered. People can be free in their own way of presenting themselves without the fear of judgment and/or retorts. This leads to customer satisfaction. This is a major component for good business propaganda for companies who build their customer base on the premises of customer satisfaction.


Chat boxes can be used by virtually any business, industry or company. In contrast to other products which require extensive testing and time to be properly incorporated into the functioning of a company, chat boxes can be easy fitted into the functioning of a company almost immediately. Just by simple proving the AI of the chat box with the necessary information and conversational structure, any company in any field and industry can use chat boxes for having better communication and options of doubt clarification with their customers efficiently.

Less costly:

A business is made on the principle of making a profit. This means to cut down on costs as much as possible whilst keeping high and good productivity. Hiring a person is never a cheap affair. There is a liability if the employee will live up to the mark and whether he or she will prove beneficial to the company. Also, there are many limitations to a human. People get tired and can only work for a certain amount of time at a stretch. When it comes to communication, one person can only communicate and cater to the needs of only one customer at a time.

These setbacks are avoided by the use of chat boxes. A chat box is equivalent of having multiple employees on the communications sector of the company. It does not need any continuous form of revenue like a salary or commission. It is effective and can handle many clients at the same time without any hindrance making it a highly cost effective method of handling custom equerries.

Alternative for sales prospects:

Studies have shown that people are more comfortable and prefer to text 70 % of the time rather than handling a phone call. A chat box can take advantage of this trend and help boost sales. Being active and online all the time, chat boxes can help promote products and can even manage to sell certain products. With the rise of e-commerce, people are becoming more and more accustomed to online shopping where they do not have to run to stores themselves and can order and buy items from their home devises with ease. People often go online to look for thing that they need and with the help of chat bots and chat boxes, companies ca widen the rage of promotional platforms and reach an even wider customer base.

Companies and industries are more and more getting in tune with the changing times and are implementing new and more innovative means to providing customer satisfaction. Using artificial intelligent chat bots and chat boxes like DISHA 2.0 is a great way to reach people and have their doubts and woes cleared with efficiency and spontaneity. As more and more online platforms and website of respective industries and business adopt this method of mass communication and client association, the popularity of these industries dramatically increases and makes them more attractive to potential customers or client.


On august 23rd, 2018, Aditya Birla Sun Life Insurance announced the launched of a n upgraded version of an artificially enabled chat box called DISHA to provide information and services related to health and life insurance offers. DISHA 2.0 is available all day round and can be accessed at any point of the day or night and can be used to enquire about health and life insurance policies and offers.

DISHA was originally launched by IRCTC as an AI based assistant for their website. This new assistant would help answer frequently asked questions and prompt quick solutions on the ticket booking platform. The aim for DISHA was to improve customer support and satisfaction. The chat box has pre-loaded question which pop up as the user types out their query and the program constantly tries to predict the most possible question and accordingly show the schematics and solution of the pertaining problem being faced. DISHA also predicts and suggests other questions that are related to the prime question asked by the user giving a well researcher and a diver answer so avoid any doubts and provide perfect clarity and transparency after clearing and proving the optimal solution.

Aditya Birla Life Insurance upgraded DISHA in order to cope and help provide customer services for their own web page and help solve any question a customer or user may have pertaining to health or life insurance. DISHA 2.0 can provide details about plans and generate quotes and also offer clients and customers alike different services for requests like obtaining a tax certificate, updating a customer profile, help understanding coverage range, calculating the life insurance and the associated terms and conditions.

Aditya Birla Life Insurance incorporated DISHA 2.0 in their web page to strengthen the security and increase convenience factor for the customer. Rather than entering one’s credentials, a customer simply can log in via a onetime password or OTP verification from their registered mobile number.

In an insurance company and agency, customer convenience and satisfaction ids crucial and integral part of the optimal functioning of the agency or company. Making the offers in a digital and technologically friendly form offers great opportunities to improve and better the methodologies via which an insurance company interacts with its customers. Having an AI chat box has become a key component when it comes down to delivering adequate and attractive assistance to customers and is also one of the most convenient ways to do so. The DISHA 2.0 has a dynamic interface which helps provide hassle free and secure solutions and answers to frequently asked questions in a secure and interactive way. DISHA 2.0 is available 24/7 on the Aditya Birla Life Insurance web page and provides instant real time solutions to queries pertaining to health and life insurance.

The chat box of DISHA 2.0 also acts as a branch locator while answering questions related to policy documents, frequency of change of premiums, revival requirements, claims, etc. customers can help themselves and access DISHA 2.0 at any time by visiting the Aditya Birla Life Insurance web page and clicking on the link “DISHA helps” located at the bottom right hand side of the page.

Clients and customers can also access DISHA via Facebook messenger by simply searching for ‘abc life insurance’ on Facebook and then sending a message to chat and initiate conversation with DSHA.

With the help of DISHA 2.0 the overall load on the client support operator decreases and helps the members of the core team manage client queries and provide solution in a much more efficient and productive manner. The incorporation of DISHA 2.0 in the company website is a highly beneficial addition as a majority of the population who visit the websites of Aditya Birla Life Insurance in general have the same questions be it the details of insurance policies or the operation of the company and the definitions of terms that are used to define the clauses of insurance plans.

DISHA 2.0 being an AI program, can constantly provides answers and links to web pages for details and better clarification to the masses. If this task were to be performed by a normal person, constant repetition and providing the same response to a multitude of people would become mentally and physically exhausting for the technical support group. DISHA 2.0 being a program is not liable to exhaustion or physical limitations. So, it can perform 24/7 and can satisfy the doubts and questions of potential clients and customers at a hundred percent capacity.

Thanks to Aditya Birla Life Insurance, people can have a more robust and interactive way to communicate with the company. The DISHA chat box being in a sort of text messenger format, appeals to the masses of this generation as people are now more accustomed and comfortable with such a format of communication and interaction.

Written By: PolicyBazaar
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