IDB Federal Life Insurance has recently changed its name, and now it is known as Ageas Federal Life Insurance. The company has also launched a new brand campaign headed by one of the legendary cricketers and its brand ambassador, Sachin Tendulkar.
Under this campaign, the fresh and bold look of the company is showcased while retaining its deep-rooted values. These values of the company guide it through despite its transformation. It as well establishes the Ageas Federal Life Insurance brand as a forward-thinking and positive company. It as well shows Ageas Federal Life Insurance as a brand that inspires people to live fearlessly by using its Life Insurance and financial planning solutions.
A short video that features Sachin Tendulkar shows him talking about the necessity of change while staying true to one's principles and values.
This campaign would soon be seen on digital mediums and outdoor advertising across India.
Mr. Karthk Raman, CMO & Head-Products of Ageas Federal Life Insurance, comments on its transition and says that throughout these years, the company has built its brand based on optimism, positivity, and wellness. Today when the company has gained a new identification in the form of Ageas Federal Life Insurance, it remains faithful to its core values of empowering people to create the lifestyle and life of their likelihood. The company would continue to partner with them for helping them to achieve their goals and dreams, so their future can truly be #FutureFearless.
In this name change, the shareholding of Belgium-based Ageas Insurance International NV has increased and is now 49% by acquiring IDBI Bank’s 23% shares. Now the Federal bank has a stake of 26%, while IDBI Bank has a 25% stake in the company.