1AapKiSideHai: Policybazaar Unveils New Brand Campaign On IPL 2020
Policybazaar.com — India’s largest online insurance marketplace with over 10 million customers — showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar’s brand ambassador, Akshay Kumar, highlights the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’s AapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar’s core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring that the policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
The new ad series highlights Policybazaar's unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that start from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries & emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.
07 May, 2021
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