'Har Family Hogi Insured' Policybazaar's Vision for a Protected India

Empowering Every Household: policybazaar's Commitment to Nationwide Coverage In a visionary move towards a protected and secure India, Policybazaar uncovered its ambitious mission: “Har Family Hogi Insured.” With this powerful slogan, Policybazaar, an online insurance marketplace, aims to revolutionize the insurance landscape and ensure that every household in India has access to comprehensive insurance coverage. 

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Understanding the Slogan: The Meaning Behind 'Har Family Hogi Insured'

"Har Family Hogi Insured" literally translates to "Every Family Will Be Insured."

Inspired by the goal of IRDAI chairperson Shri Debashish Panda—to provide insurance to every family by 2047—our campaign ignites a fervent drive for insurance accessibility. It's a testament to the necessity of insurance protection at every stage of life.

Our rallying cry echoes across diverse backgrounds, urging for widespread insurance adoption. We believe that every family, irrespective of their circumstances, deserves financial security through insurance coverage.

At Policybazaar, we're committed to providing comprehensive insurance solutions nationwide. Our tagline embodies this dedication, emphasizing the paramount importance of shielding loved ones from unexpected financial burdens—be it accidents, illnesses, or loss of life.

A Shield For Every Member: Customized Insurance Solutions for All

Understanding the diverse needs of Indian families, Policybazaar offers a wide range of insurance solutions to safeguard every member. From health insurance plans providing coverage for medical emergencies to life insurance policies securing the future of loved ones, Policybazaar ensures that no member of society is left unprotected.

Policybazaar's Commitment to Insurance Accessibility

Policybazaar aims to make insurance accessible to every Indian family by providing a user-friendly platform that simplifies selecting and purchasing insurance policies. With a wide range of options from various providers, customers can compare and choose the best-suited plans for their needs and budget.

From the Leadership’s Desk

Yashish Dahiya, Co-Founder and Group CEO, Policybazaar.com said,

With our commitment to putting customers at the centre of our services, we have been able to successfully enhance the level of insurance awareness for our existing consumers. We want to take the insurance distribution and access to every nook and corner of the country. This refreshed brand commitment focuses on tier 2 & 3 cities for advancing a higher level of awareness regarding insurance protection. The new tagline launch emphasizes our aim to democratise insurance in India where each member of the household is insured.

Sarbvir Singh, CEO, Policybazaar.com said,

Our focus has always been on improving India’s insurance penetration and casting a wider financial safety net for each family in the country. Our new tagline to ‘Har Family Hogi Insured’ strongly re-emphasizes the brand’s core values and focus. Customers in smaller towns and cities are now increasingly gravitating towards adequate insurance coverage. We are also seeing a steady shift in the business mix with 59 percent of our insurance business coming from non-tier 1 cities, up from 28 percent in FY17.

How Does "Har Family Hogi Insured" Benefit You?

  1. Peace of Mind:

    Investing in insurance brings peace of mind, knowing that one's family is financially protected against unforeseen events. The assurance of having a safety net in place allows individuals to navigate life's uncertainties with confidence and reassurance.

  2. Long-Term Financial Planning:

    By taking out insurance coverage, families can engage in long-term financial planning with greater clarity and foresight. Insurance policies provide a structured framework for building wealth, securing assets, and ensuring a stable financial future for future generations.

  3. Access to Quality Healthcare:

    Health insurance, a vital component of "Har Family Hogi Insured," grants families access to quality healthcare services without the burden of exorbitant medical expenses. It ensures timely medical intervention and treatment, thereby safeguarding the health and well-being of loved ones.

  4. Legacy Protection:

    Insurance serves as a tool for preserving and protecting one's legacy. In the event of an untimely demise, insurance payouts provide financial support to beneficiaries, enabling them to uphold the family's standard of living, fulfil educational aspirations, and maintain a sense of continuity.

What is the Importance of "Har Family Hogi Insured" in India?

  1. Universal Coverage Advocacy

    The slogan advocates for universal insurance coverage, emphasizing that every family, regardless of socio-economic status, deserves access to financial protection. It underscores the importance of inclusivity, ensuring that no household is left vulnerable to the uncertainties of life.

  2. Financial Security and Stability

    At its core, "Har Family Hogi Insured" promotes financial security and stability. By encouraging families to invest in insurance policies, helps mitigate the financial impact of unforeseen events such as accidents, illnesses, or loss of income. This proactive approach shields families from debt traps and ensures their long-term well-being.

  3. Preparedness Against Adversities

    The slogan fosters a culture of preparedness within communities, urging families to plan for the unexpected. By raising awareness about the importance of insurance it empowers individuals to anticipate and reduce potential risks, thereby enhancing their resilience in the face of adversity.

  4. Social Responsibility and Solidarity

    Embodying the spirit of social responsibility, "Har Family Hogi Insured" highlights the interconnectedness of communities. It emphasizes that protecting every family is not just a matter of personal responsibility but a collective endeavour to uphold societal well-being and cohesion.

About Policybazaar

Since its launch in 2008, Policybazaar has been on a mission to revolutionize the insurance industry, turning it from something you have to chase after into something you're eager to grab hold of. Their catchy new tagline captures this spirit perfectly. With over 500 dedicated field agents, 35 shiny new retail outlets, and expanded operations in 6 major centers, Policybazaar is now more accessible than ever. And they're not stopping there—they offer support in 11 different languages, ensuring that everyone, no matter where they are, can navigate the world of insurance with ease. It's not just about selling policies; it's about empowering customers to make informed choices about their financial security. Policybazaar isn't just changing the way we think about insurance; they're changing lives.

Services Offered by Policybazaar

Policybazaar offers a diverse selection of insurance products and services, including:

Life Insurance:

Policybazaar understands that life insurance isn't just about preparing for the worst—it's about ensuring your loved ones are protected, no matter what. Our life insurance plans offer comprehensive coverage and peace of mind, providing financial security for your family's future.

Term Insurance:

Term insurance from Policybazaar offers high coverage at affordable premiums, ensuring that your loved ones are financially protected in the event of your untimely demise. With customizable options and additional benefits like critical illness cover, our term insurance plans provide you with the peace of mind you need.

Health Insurance:

Your health is your most valuable asset, and Policybazaar is committed to protecting it. Our health insurance plans offer comprehensive coverage for medical expenses, ensuring you and your family can access quality healthcare without worrying about the financial burden.

Motor Insurance:

Whether you're driving a car, bike, or scooter, Policybazaar has you covered with our motor insurance plans. With comprehensive coverage against accidents, theft, and damage, our motor insurance policies provide you with peace of mind on the road.

Travel Insurance:

Travelling should be about making memories, not worrying about the unexpected. Policybazaar's travel insurance plans offer comprehensive coverage for trip cancellations, medical emergencies, and lost baggage, so you can explore the world with confidence.

Investment Plans:

At Policybazaar, we believe in helping you secure your financial future. Our investment plans offer flexible options for growing your wealth while protecting your financial security. Whether you're saving for retirement, education, or any other long-term goal, we have a plan to suit your needs.

Policybazaar’s vision of ‘'Har Family Hogi Insured' represents a bold step towards building a protected and resilient India. By empowering households with comprehensive insurance solutions, driving awareness, and leveraging technology for inclusion, Policybazaar is not just selling policies but also shaping a brighter and more secure future for millions nationwide. 



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