Bajaj Auto Records Sale of 2.44 Lakh Bikes in March 2017

India leads the world automobile Industry and two-wheelers share over 81% of this burgeoning industry in India. In addition, the ever-increasing interest of automotive companies in exploring the rapidly growing Indian markets is set to further strengthen the country’s position as the largest automotive industry in the world. A large of Indian and international automobile companies run their operations in India trying to level the playing field. But the one company that leaves most of its competitors’ miles behind with its innovative models, sleek designs and fuel-efficient engines in different segments of two-wheelers are Bajaj Auto Limited.

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India’s second-largest two-wheeler manufacturer, Bajaj Auto Limited ranks alongside some of the largest manufacturers of motorbikes in the world. The Pune based two-wheeler manufacturer has long been known for manufacturing innovative and stylish motorbikes and scooters. But in a recent development, Bajaj Auto Limited caught the eye of the world with its steep decline in performance figures for March 2017.

Bajaj Auto Sales Performance in March 2017

The automobile leader recently revealed that it was able to sell 2.44 Lakh two-wheelers in March 2017, which is 8 per cent less than what it sold during the same period last year. Bajaj Auto sold 2.64 Lakh two-wheelers during March 2016.

Sources in the online media reveal that the company exported as many as 92,786 two-wheeler units in March 2017 as against 87,461 units it exported in March 2016, achieving an overall increase of 6 per cent.

Let’s now look at the segmental performance of Bajaj Auto in March 2017.

Segmental Performance

  • Bike sales decreased by 14 per cent.
  • Commercial vehicle sales decreased by 35 per cent.
  • Export of two-wheelers increased by 6 per cent.
  • Export of commercial vehicles decreased by 28 per cent.

Due to the decline in the overall sales of the two-wheeler segment, the equity shares of Bajaj Auto also fell by 0.5 per cent in March 2017.

Bajaj Auto sales in March 2017

Impact of BS-IV Emission Norms

Due to the BS-IV emission norms stipulated by the authorities, almost all two-wheeler manufacturers were later forced to offer huge discounts to be able to clear their stocks of two-wheelers.

Like all other two-wheeler manufacturers, Bajaj Auto Limited too offered heavy discounts on its two-wheeler products to delight its customers and clear off its stocks. The company offered as high as Rs.12,000 discounts on its flagship bikes and scooters.

You may like to Read: Top Two Wheeler Insurance Companies

Free Two-Wheeler Insurance Policy

In addition to offering hefty discounts, the Pune-based automaker also offered free two-wheeler insurance to all its customers, in a bid to clear off its stocks. Here it is important to note that Bajaj offers a wide range of motor and two-wheeler insurance plans to ensure comprehensive coverage and peace of mind for its customers and patrons. In fact, Bajaj Allianz Motor Insurance remains one of the most popular choices amongst motorists and riders in India.

Bajaj Allianz Two Wheeler Insurance

Bajaj Allianz Two Wheeler Insurance is one of India’s bestselling general insurance products. This amazing two wheeler insurance policy has been carefully designed and thoughtfully conceptualized to ensure comprehensive protection to the insured two-wheelers against physical damages, natural calamities, third-party legal liabilities and/or injuries arising due to an accident. It is utterly easy and stress-free to buy Bajaj Allianz Two Wheeler insurance policy online.

Bajaj Allianz Two Wheeler Insurance policies come packed with a wide range of features and benefits to ensure complete financial protection for the insurance holder. Some of the most prominent features of the policy include quick claim settlement procedure, 24/7 support and a wide range of cashless network garages. 

With all this and much more on offer, it’s hardly a surprise why Bajaj Allianz Two Wheeler Insurance policies are such revered commodities amongst Indian two-wheeler owners. And getting such comprehensive coverage for free could very well be the motivation for many buying a two-wheeler vehicle from Bajaj Auto Limited.

Wrapping it up!

Bajaj Auto Limited recently announced to end its collaboration with Kawasaki Motorcycle & Engine Company from April 1, 2017. The Pune based manufacturer handled the management and service of Kawasaki-branded bikes in India. The company has now decided to focus on its collaboration with Austria based KTM Bikes. We’re sure with its new partnership; the company will be able to increase its sales and overall market performance in the months to come.

Written By: PolicyBazaar - Updated: 27 June 2021

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