Volkswagen Cars
Volkswagen is a German motor vehicle manufacturer headquartered in Wolfsburg, Germany. Founded in 1937 by the German Labour Front, the firm is best known for the famous 'Beetle' and the Golf, in addition to the ID, a series of electric vehicles. Volkswagen is also part of the Volkswagen Group, which owns Audi, Porsche, Škoda, and Lamborghini.
About the Company
Unique Selling Features of Volkswagen Cars
- German Engineering with Indian Adaptation: Volkswagen cars are renowned for their robust build quality and precision engineering. In India, the company has modified its vehicles to operate on Indian roads and last longer. Models like the Volkswagen Jetta and the Volkswagen Taigun have been manufactured specifically to cater to Indian roads with a mix of comfort and durability.
- Premium Models: With more than 45% of cars sold priced above ₹10 lakh in 2023, Volkswagen has created a niche in the premium space of the Indian car market. It is in line with the changing preferences of Indian car customers who are looking for premium cars. Volkswagen has provided feature-loaded cars such as the Virtus and Tiguan in the ₹10-₹20 lakh bracket to address the demand for premium vehicles.
- Launch of Electric Vehicles: Volkswagen is ready to launch battery-powered vehicles from its ID range in India. The company intends to introduce vehicles such as the ID.4 to exploit increasing interest in sustainable forms of transport.
- Advanced Safety Features: Volkswagen does not compromise on passenger safety, so all its vehicles are equipped with the latest safety features. The VW Taigun has been rated India's safest SUV with a 5-star GNCAP rating for adult and child occupants. This commitment to ensuring passenger safety helps build consumer confidence and brand authenticity.
Market Share of the Company
Financial Year | Total Passenger Vehicle Sales | Volkswagen Domestic Sales | Market Share |
2020-2021 | 27,11,457 | 20,440 | 0.75% |
2021-2022 | 30,69,523 | 30,901 | 1.01% |
2022-2023 | 38,90,114 | 1,01,270 | 2.76% |
2023-2024 | 42,18,746 | 1,01,465 | 2.41% |
Showrooms and Service Centres
Volkswagen Competitors
Segment | Models |
Sedan | Volkswagen Virtus Honda City Hyundai Verna Maruti Suzuki Ciaz |
Compact SUV | Volkswagen Taigun Hyundai Creta Kia Seltos Honda Elevate Maruti Grand Vitara |
Premium SUV | Volkswagen Tiguan Hyundai Tucson Jeep Compass Skoda Kodiaq |
Volkswagen Latest News
- Volkswagen India unveiled its premium SUV for the Indian market, the Tiguan R-Line, on April 14 2025. The highly anticipated R-Line of the third-generation Tiguan reflects Volkswagen's determination towards Indian buyers. Based on the MQB EVO platform, the new Tiguan R-Line features a new chassis generation, offering unbeaten driving dynamics and rides.
- Volkswagen India inaugurated its new sales touchpoint, which is situated at Ferozepur Road, Ludhiana. Volkswagen Ludhiana is a significant step towards the brand's continued expansion in Punjab by increasing its accessibility for premium car buying across the region. The outlet will have a three-car display showcasing the brand's top three models: Taigun, Virtus, and Tiguan.
- On February 5, 2025, Volkswagen CEO Thomas Schäfer gave a first look at the design of the brand's future entry-level electric model. With the ID. 2all production versions, the new electric model is developed within the Brand Group Core under the VW Group. The production model will have its world premiere in 2027.
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