.Toyota Kirloskar Motor Private Limited (TKM) entered the Indian automotive market in 1997 as a joint venture between Toyota Motor Corporation (TMC) and India’s Kirloskar Group. Since then, Toyota has become a well-established brand known for its durable, reliable, and technologically advanced vehicles.
Toyota cars are popular in India because they are comfortable, reliable, luxurious, and are known to save fuel. The brand is trusted and respected across the country.
About the Company
Toyota began its journey in India in 2000 with the launch of the Toyota Qualis, a multi-utility vehicle (MUV) that quickly became a favourite among families and businesses. The brand offers a diverse lineup of 12 models, including 1 hatchback, 1 sedan, 4 MUVs, and 6 SUVs, catering to different customer needs.
Toyota's manufacturing operations run through two plants in Bidadi, Karnataka, with a total production capacity of 3.42 lakh units per year. In October 2016, the company formed a strategic alliance with Suzuki, focusing on vehicle sharing and hybrid technology to drive sustainable mobility.
As of January 2025, Toyota owns 89% of Toyota Kirloskar Motor, while the Kirloskar Group holds the remaining 11%.
Unique Selling Features/Key Aspects of Toyota
- Reliability: Toyota cars are known worldwide for being tough and long-lasting. Many people in India trust them for this reason.
- Advanced Safety Features: Toyota focuses on keeping passengers safe with systems like Toyota Safety Sense, a strong car body, and several airbags.
- Fuel Efficiency and Hybrid Technology: Toyota’s hybrid models offer excellent fuel efficiency and lower emissions.
- Good Resale Value: Toyota cars keep their worth when you sell them, so they're good to buy for the long run.
- Low Repair Costs: Toyota cars are easy to own because they don't cost much to fix, and you can easily find spare parts.
Market Share of Company
According to the data from the Society of Indian Automobile Manufacturers (SIAM) and Toyota Kirloskar Motor, the company's share in India's passenger vehicle market is as follows:
Financial Year (FY) |
Total Passenger Vehicle Sales |
Toyota Domestic Sales |
Market Share |
2023-24 |
42,18,746 |
2,63,512 |
6.25% |
2022-23 |
38,90,114 |
1,77,683Â |
4.57% |
2021-22 |
30,69,523 |
1,23,250 |
4.02% |
2020-21 |
27,11,457 |
93,132 |
3.43% |
2019-20 |
27,73,519 |
1,13,269 |
4.08% |
2018-19 |
33,77,436 |
1,50,525 |
4.46% |
2017-18 |
32,88,581 |
1,40,645 |
4.28% |
Toyota Showrooms/Service Centres
Toyota has a robust network of 497 authorised showrooms spread across India, ensuring accessibility for customers in both urban and rural areas. Additionally, the brand operates around 403 authorised service centres, providing reliable after-sales support and maintenance services nationwide.
Competitors
Toyota Kirloskar Motor competes with many car brands in India, offering feature-packed hatchbacks, sedans, MUVs and SUVs.
Segment |
Model |
Hatchbacks |
Glanza
Maruti Suzuki Wagon R
Tata Tiago
Hyundai Grand i10 Nios
Renault Kwid
|
SUV |
Fortuner
MG Gloster
Maruti Grand Vitara
Jeep Meridian
Skoda Kodiaq
|
MUV |
Innova Crysta
Maruti Suzuki Ertiga
Kia Carens
Tata Safari
Mahindra XUV700
|
Toyota Kirloskar Motor competes strongly in India across multiple segments. The Glanza challenges Wagon R, Tiago, and i10 Nios in hatchbacks. The Fortuner takes on Gloster,
Grand Vitara, and Meridian in SUVs. In MUVs, the
Innova Crysta rivals Ertiga, Carens, and XUV700.
Hyundai India's Latest News
- On 13th December 2024, Toyota expanded its customer-first approach by launching its third Company-Owned Toyota Used Car Outlet (TUCO) in Guwahati.
- In October 2024, Suzuki and Toyota announced a collaboration to produce a new battery electric SUV. Manufacturing will begin at Suzuki's Gujarat plant in the spring of 2025.
- Toyota Kirloskar Motor announced a partnership with Union Bank of India on 30th August 2024 to provide flexible and accessible vehicle financing options. Customers can now avail up to 90% financing on the on-road price of Toyota vehicles.