Finding 1
FINANCIAL AWARENESS
India Knows More Than Its Literacy Rate Suggests
Finding 2
LONG TERM INVESTMENT MINDSET
Why old regime? Most chose it as an investment strategy, not just a tax move
CONSUMER INSIGHTS REPORT
India's Investment Readiness Report
Get report on email- 1263 Respondents
- 350+ Cities
- 2023 Published
Key highlights
-
4 in 5
Taxpayers knew exactly which tax regime they had selected, despite India’s financial literacy rate sitting at just 27%
-
57%
of Old Regime choosers had goals beyond tax saving: retirement, wealth creation, and spending discipline
-
71%
Chose to calculate tax liability under both tax regimes.
Executive summary
India is investing with intention, not inertia
Indian taxpayers are shifting from short-term tax savings to long-term financial planning. The Old Tax Regime remains dominant not just for lower taxes, but for retirement planning and disciplined investing.
Key Insights
About this research
Methodology
Objective
To examine financial awareness, tax regime selection motivations, tax-saving instrument usage, and behavioural differences among Indian taxpayers.
Methodology
This study was designed to give a 360-degree view of Indian consumers; awareness, attitudes, and behaviour across health and life insurance categories.
Coverage
1,263 respondents across 350+ cities spanning Tier 1, 2, and 3 in the North, South, East, and West regions of India.
Target group
Indian taxpayers aged 18 and above with income range above Rs 7.5 LPA.
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