ICICI Prudential Life Insurance India Consumption Fund

The ICICI Prudential Life Insurance India Consumption Fund is a new fund launched to invest in India's growing consumer market. The fund targets sectors like FMCG, retail, automobiles, and consumer durables, aiming to benefit from increased consumer spending. This aligns with India's projected growth as the fastest-growing consumer market among top economies. The New Fund Offer (NFO) period is May 5th to May 19th.

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What is ICICI Prudential Life Insurance India Consumption Fund?

The ICICI Prudential Life Insurance India Consumption Fund is a newly launched fund by ICICI Prudential Life Insurance with the New Fund Offer (NFO) period running from May 5th to May 19th. This fund aims to capitalize on India's robust consumption growth story, which is projected to be the fastest among top economies. It strategically invests in a wide array of sectors that are expected to benefit from increased consumer spending, including FMCG, retail, e-commerce, automobiles, consumer durables, real estate, travel and hospitality, entertainment and media, financial services, healthcare and pharma, education, food and beverages (QSR), telecom and internet services, and fashion. The launch of this fund aligns with the Indian government's Budget 2025, which includes initiatives like tax relief up to an income of ₹12 lakhs, aiming to increase household disposable incomes. ICICI Prudential has a significant AUM of ₹3.1 lakh crore as of March 31st, 2025, and has demonstrated strong performance in previously launched funds like the India Growth Fund, which had a 5-year return of 23.3% as of April 30th, 2025. 

Highlights of ICICI Prudential Life Insurance India Consumption Fund

Particulars Details
Risk Profile High
NFO Launch Date 5th May 2025
NFO Duration 5th-19th May  2025
Current NAV ₹10 
Minimum Investment ₹2,400 per month

ipru-consumption-fund ipru-consumption-fund

Reasons Why You Should Invest in ICICI Prudential Life Insurance India Consumption Fund

  • Consumption as a Growth Driver: Consumption is emphasized as the key to India’s Growth Story. India is expected to be the fastest growing consumer market among top economies.

  • Government and Budget Boost: Government initiatives aim to boost the economy through increased spending and consumption. Specifically, the Budget 2025 boosts consumer spending.

  • Potential for Stock Price Increase: It is suggested that consumption based companies stock prices are likely to go up.

  • Offered by a Trusted Brand: The fund is offered by ICICI Prudential, which is described as a Trusted Brand in the Life Insurance Industry with an AUM (Assets Under Management) of 3.1 lakh Crores as on 31st Mar 2025. ICICI Prudential is promoted by ICICI Bank and Prudential Corporation.

  • Track Record of Previous Funds: ICICI Pru has offered high returns in previously launched funds. For example, the India Growth Fund had 5-year returns of 23.3% as of 30th Apr’25 and an AUM of ₹ 6,601.1 Cr as on 31st Mar 25.

  • Low Cost Structure (when available with Signature ULIP): If accessed through products like the ICICI Pru Signature ULIP, which the fund can be available with, the product highlights include Zero Premium Allocation Charge, Return of Mortality and Policy Admin Charges, and Fund Boosters. The cost of the Signature product is noted as 1.4% for a specific example scenario.

Few Consumption Portfolio Stocks*

industry-brands-ipru-consumption-fundindustry-brands-ipru-consumption-fund

*The stocks mentioned above are for illustrative purposes only and are subject to change.
…& many more

A Strategic Focus on Consumption-Driven Sectors

The core strategy of the India Consumption Fund revolves around investing in a diverse range of sectors that are intrinsically linked to consumer spending. These sectors span across various aspects of daily life and discretionary purchases, including:  

  • Fast-Moving Consumer Goods (FMCG): Companies providing everyday necessities like food, beverages, and personal care products.  

  • Retail and E-commerce: Businesses involved in selling goods and services directly to consumers through physical stores and online platforms.

  • Automobiles and Auto Ancillaries: Manufacturers and suppliers within the automotive industry, catering to personal and commercial transportation needs.

  • Consumer Durables and Electronics: Companies producing household appliances, electronics, and other long-lasting consumer goods.  

  • Real Estate: Focusing on residential and commercial properties driven by increasing urbanization and housing demand.

  • Travel and Hospitality: Benefiting from rising disposable incomes and a growing appetite for leisure and travel.

  • Entertainment and Media: Catering to the entertainment needs of a large and diverse population.

  • Financial Services: Including banks and financial institutions that facilitate consumer credit and spending.

  • Healthcare and Pharma: Driven by increasing health awareness and access to medical facilities.

  • Education: Addressing the growing demand for quality education and related services.

  • Food and Beverages: Capitalizing on the trend of eating out and the growth of the fast-food industry.

  • Telecom and Internet Services: Essential services supporting the digital lifestyle and increasing connectivity.

  • Fashion and Lifestyle: Catering to evolving fashion trends and lifestyle aspirations.

The Powerful Engines Driving India's Consumption Boom

Several compelling factors are fueling the surge in consumption across India, making this an opportune time to invest in this theme:

  • Rising Incomes and an Expanding Middle Class: As India's economy grows, so does the disposable income of its vast population, leading to a significant expansion of the middle class with increased purchasing power.

  • Growth of the Digital Economy and E-commerce: The rapid penetration of internet and mobile technologies is transforming how Indians shop, with e-commerce platforms providing greater access and convenience, further boosting consumption.

  • Increased Financial Inclusion: Greater access to banking services and credit facilities empowers more individuals to participate in the consumption economy.

  • Favorable Demographics: India boasts a large and young working-age population, a demographic dividend that translates to a higher earning and spending potential.

  • Urbanization Trends: The migration of people from rural to urban areas leads to changes in lifestyle and increased spending on goods and services.

  • Government Initiatives: Policies and initiatives aimed at boosting economic growth often have a positive cascading effect on consumption.

Past Performance of ICICI Prudential Life Insurance’s Fund

Past performance of other funds managed by ICICI Prudential Life Insurance:

  • India Growth Fund: This fund, launched on June 17, 2019, showed a 5-year return of 23.3% as of April 30, 2025. The NAV of the fund as of April 30, 2025, was ₹22.73, and the AUM as of March 31, 2025, was ₹6,601.1 Cr.  

  • Other Funds: The document also mentions that IPRU (ICICI Prudential) has offered high returns in previously launched funds, including Opportunities Fund and Maximizer Fund-V, with 5-year returns in the range of 21.7% to 23.3%.  

Best Investment Plans to Invest in ICICI Prudential Life Insurance India Consumption Fund

Plan Name Growth Child Retirement
Capital Guarantee Plan Starts at Rs 2,400 Ipru Signature Assure ULIP Ipru Whole Life ULIP 
ULIP Plan Ipru Signature Starts at Rs 2,500 Ipru Signature Assure
Starts at Rs 2,500
Ipru Signature - Ezy Grow & Signature Starts at Rs 2,500

How to Buy ICICI Prudential Life Insurance India Consumption Fund from Policybazaar?

To buy the ICICI Prudential Life Insurance India Consumption Fund from Policybazaar, follow these steps:

Step 1: Fill in your name and contact number in the form on this page to get started.

Note: Your details are kept confidential and will only be used to customize your benefits.

Step 2: You can also visit the plans just by clicking view plans below 

Step 3: Once logged in, you'll be prompted to fill in your city, age, and annual income in the provided form. This information will be used to check the personalised benefits of the plans.

Step 4: After providing your personal information, you'll be presented with ICICI Pru Life Investment Plans on a blue and red card. Select the ICICI Prudential Life Insurance India Consumption Fund option that best suits your needs from the following options:

  • Ipru Signature Assure

  • Ipru Signature - Ezy Grow & Signature

  • Ipru Whole Life ULIP

Step 5: In the ICICI Prudential Life Insurance India Consumption Fund, click the "Get Details" tab for more information.

You can also get FREE expert consultation; just click on the talk to an expert button. 

Step 6: Review plan details carefully. Once satisfied, click on the "Proceed" button and follow the prompts on the screen to move forward with the purchase.

Step 7: You will be prompted to enter essential details and specify the amount you want to invest. Select the preferred payment method for your investment.

Step 8: Provide your required KYC (Know Your Customer) details. This step is essential for regulatory compliance.

Step 9: Complete the payment process. Upon successful payment, you will receive confirmation of your purchase.

What are the Benefits of Purchasing the ICICI Prudential Life Insurance India Consumption Fund from Policybazaar?

Investing through Policybazaar offers a range of valuable benefits:

  • Convenience: Invest online in the ICICI Prudential Life Insurance India Consumption Fund via Policybazaar to avoid physical bank or agent visits.

  • Comparison: Compare multiple investment plans, including new funds, to make informed decisions and find the best market deals.

  • Expert Guidance: Access financial experts who help select the right NFO plan based on your needs and goals.

  • Tax Benefits: Maximize tax advantages under Section 80C and Section 10(10D) of the Income Tax Act through investments with Policybazaar.

FAQs

  • When is the New Fund Offer (NFO) period for ICICI Prudential Life Insurance India Consumption fund?

    The NFO period starts from 5th May and runs until 18th May.
  • What is the NAV at which the fund is available during the NFO?

    The fund is available at a NAV of Rs. 10. During the limited time period, you can get a Guaranteed NAV of Rs. 10.
  • When is the NAV Allocation and Issuance Date?

    The NAV Allocation and Issuance Date is 19th May. The Launch Date is stated as 5th May 2025 and the Issuance Date as 19th May 2025.
  • What is the Fund Management Charge (FMC) for this fund?

    The FMC of ICICI Prudential Life Insurance India Consumption Fund is 1.35%.
  • How can I invest in the India Consumption Fund?

    The fund is Available with ULIP (Unit Linked Insurance Plan) and CG (Capital Guarantee) options. Products like the ICICI Pru Signature ULIP and ICICI Pru Ezy Grow are mentioned in the sources as ULIP options. Capital Guarantee options are also listed.
  • What is the AUM (Assets Under Management) of ICICI Prudential Life Insurance?

    The AUM of ICICI Pru Life Insurance is 3.1 lacs Cr as on 31st Mar 2025.

˜Top 5 plans based on annualized premium, for bookings made in the first 6 months of FY 24-25. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. This list of plans listed here comprise of insurance products offered by all the insurance partners of Policybazaar. For a complete list of insurers in India refer to the Insurance Regulatory and Development Authority of India website, www.irdai.gov.in
*Past 10 Year annualised returns as on 01-05-2025
*All savings plans are provided by the insurer as per the IRDAI approved insurance plan. Tax benefit is subject to changes in tax laws. Standard T&C Apply
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
**Returns are based on past 10 years' fund performance data (Fund Data Source: Value Research).

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