.The iconic British luxury car manufacturer Bentley Motors is well known for its elegance, luxury and handcrafted interiors. The Volkswagen Group, which owns Bentley, offers a unique combination of traditional craftsmanship with modern innovation for their customers. Through a few chosen dealerships spread across a few major Indian cities, Bentley Motors offers ultra-luxury cars such as the Continental GT and the Bentayga SUV in India.
About the Company
W.O. Bentley in Cricklewood, North London, founded Bentley Motors Limited in 1919. This luxury automobile manufacturer is famous for its high-quality craftsmanship, impressive on-road performance, and rich heritage. In 1998, Bentley was acquired by the Volkswagen Group, which incorporated its German engineering into the company's signature British craftsmanship to enhance Bentley's cars further.
Bentley officially commenced its operations in India in 2003 after the company recognised the growing demand for ultra-luxury cars. Some of the most famous Bentley car models in India are the Bentley Continental GT, the Flying Spur and the Bentayga SUV.
Unique Selling Features of Bentley
Bentley cars are preferred for elite car owners who want luxury and sophistication. Some unique features of Bentley cars are listed below.
- Handcrafted Interiors: Every Bentley features meticulously hand-stitched leather, natural wood veneers and customised detailing. Master artisans craft the interiors for a perfect finish.
- Customisation: Bentley owners can customise their cars as they prefer. The company offers personalisation options on every detail - paint hues, veneer types, custom embroidery, etc.
- Powerful Performance: Bentley cars are equipped with advanced engines such as the V8 petrol engine or the V6 hybrid powertrain on the Bentayga that offer stunning performance.
- Advanced Tech Features: Bentley Motors offers a wide variety of high-tech features such as traffic sign recognition, night vision and heads-up display on different car models.
Market Share of the Company
The market share of Jaguar cars as listed on the official website of the Society of Indian Automobiles (SIAM) is listed in the table below.
2023-202442,18,750
Financial Year |
Passenger Vehicle Sales |
2022-2023 |
38,90,114 |
2021-2022 |
30,69,523 |
Number of Showrooms and Service Centres
Bentley Motors is set to open 3 showrooms and 3 service centres in Bengaluru, Mumbai and New Delhi. However, these facilities are yet to be operational.
Competitors
Segment |
Model |
SUV |
Aston Martin DBX707 Mercedes-Benz G-Class Bentayga Extended Wheelbase |
Sedan |
Flying Spur Rolls-Royce Phantom Mercedes Maybach S-Class |
Grand Tourer |
Aston Martin Vanquish Continental GT Porsche 911 Carrera |
Latest News
- On 21 July 2025, Bentley marked a decade of excellence in the German market, and the company celebrated this milestone by commemorating its 10-year partnership with Bentley Dresden.
- The new Bentayga Speed SUV proved its credentials as the most dynamic and powerful Bentley SUV by setting a new record at the Goodwood Festival of Speed on 11 June 2025. This SUV completed a hill run under wet conditions in 55.8 seconds.
- On 7 July 2025, Bentley Motors announced a partnership with SKODA AUTO Volkswagen India Private Limited (SAVWIPL). As the official importer of Bentley vehicles in India, this strategic alliance will usher in the company's next stage in the Indian auto industry.