.In 2001, the Czech automaker Å koda Auto made its debut in the Indian market with the introduction of the Octavia, its first sedan. Currently, Å koda Auto India Private Limited functions as a wholly-owned subsidiary of Å koda Auto under the Volkswagen Group. Having a legacy of more than 25 years, Å koda has become Volkswagen's value-driven brand, providing high-end yet reasonably priced cars made with European engineering.
All of Å koda's models in India are pretty premium and appeal to a specific audience that appreciates a combination of European design and engineering.
About the Company
In 1895, Laurin and Klement founded Škoda Auto in Mladá Boleslav. The Czech automaker made history in 1905 when it unveiled its first vehicle. Decades later, in 1991, the Volkswagen Group started buying the brand, first acquiring a 30% stake, then a 70% one, and finally gaining total control by 2000. Skoda operates in India under the name ŠKODA AUTO VOLKSWAGEN INDIA PRIVATE LIMITED (SAVWIPL), and its passenger vehicles include three robust SUVs and an elegant sedan.
Å koda has set up two manufacturing plants in India in Shendra (Chhatrapati Sambhajinagar, formerly Aurangabad) and Chakan (Pune). Å koda Auto Volkswagen India (SAVWIPL) expanded its production capacity by 30% in 2024. Its annual production reached up to 255,000 units. Moreover, it achieved 95% localisation (local sourcing) for cost efficiency.
Unique Selling Features/Key Aspects of Å koda
- European Engineering and Build Quality: Å koda automobiles are known for their sturdy design, precise handling, and luxurious interiors, providing a European driving experience adapted for Indian roads.
- Top-Tier Safety: Skoda ensures that every model offers top-tier safety. Three of its models, Kushaq, Slavia, and Kylaq, have earned 5-star Bharat NCAP safety ratings for adult and child passengers. It provides an MQB-A0-IN platform on all its models.
- Value For Money: With up to 95% local sourcing, Å koda maintains quality at competitive prices, making its cars affordable for a broader range of consumers.
- Customer-Centric Services: For improved ownership experiences, Å koda offers digital showrooms, online sales, and initiatives like Anytime Warranty and Å koda Supercare maintenance packages.
Market Share of the Company
Based on data from Å koda Auto Volkswagen India (SAVWIPL) and the Society of Indian Automobile Manufacturers (SIAM), the company's India vehicle market is as follows:
FY Year |
Total Passenger Vehicle Sales |
Å koda Domestic Sales |
Market Share |
2023-24 |
42,18,750 |
48,843 |
1.16% |
2022-23 |
38,90,114 |
51,865 |
1.33% |
2021-22 |
30,69,523 |
22,779 |
0.74% |
2020-21 |
27,11,457 |
10,902 |
0.40% |
Å koda Showroom and Service Centres
The company has set up its authorised showrooms across cities and semi-urban areas in India. In addition, Å koda reached 280 touchpoints in January 2025. To increase accessibility, the company has implemented digital initiatives like fully digital showrooms and online booking systems, and it has increased client touchpoints by 35% in 2023 and 2024.
Competitors
Å koda competes in India's sedan and SUV segments, offering vehicles that balance performance, safety, and value. Key competitors include:
Segment |
Å koda Model |
Rivals |
Sub-4m SUV |
Kylaq |
Maruti Suzuki Brezza, Tata Nexon, Hyundai Venue, Kia Sonet |
Compact SUV |
Kushaq |
Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder |
Sedan |
Slavia |
Honda City, Hyundai Verna, Volkswagen Virtus, Maruti Suzuki Ciaz |
Premium SUV |
Kodiaq |
Toyota Fortuner, MG Gloster, Jeep Meridian, Volkswagen Tiguan |
The Kushaq competes with the Creta and the Seltos in the compact SUV market, while Å koda competes in the high-volume sub-4m SUV segment. In sedans, the Slavia competes with the
Honda City and the Verna, while in high-end SUVs, the Kodiaq faces the Fortuner and the Gloster.
MG Cars: Latest News
- Å koda Auto India signed its first 'Brand Superstar' in February 2025, and it is none other than the Bollywood actor Ranveer Singh. He also happens to be the only celebrity signed for the brand promotion of Skoda India. Ranveer is known for his energy and vibrant personality, and he can influence young buyers and support the mass market.
- On March 14, 2025, Å koda Auto CEO Klaus Zellmer announced that Å koda, under the Volkswagen Group, plans to invest approximately $1.7 billion to manufacture electric vehicles (EVs) in India. This investment, part of an agreement with the Maharashtra government, aims to produce EVs at the Å koda plant in Pune for domestic and export markets.
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