Mahindra Cars

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The price of cars in India starts at Rs. 7.99 Lakh for the XUV 3XO while the most expensive car in India is the XUV700, priced at Rs. 25.89 Lakh. offers a total of 9 models in India, consisting of 8 SUVs, 1 MUV and 1 Luxury.

Mahindra & Mahindra (M&M) was founded in October 1945 by JC Mahindra and KC Mahindra, along with another partner, Ghulam Mohammed. Initially into steel trading, M&M entered the automobile industry in 1947 by importing and assembling 75 Jeeps in its Mumbai unit from the United States.

Over the years, M&M has undergone many structural changes and has successfully rebranded itself as Mahindra. As the company continues to foray into different business sectors, including hospitality, education and finance, to name a few, the automobile section is now called Mahindra Auto.

About the Company

In 1964, M&M manufactured the first Mahindra Jeep in India, which got the unique distinction of being used by His Holiness Pope John Paul VI during his visit to Bombay on 3rd December 1964. In 2008, Mahindra started its automotive facility in Chakan, Pune.

In India, Mahindra Auto offers 13 variants in SUV and eSUV categories, including the popular Mahindra Thar, Thar Roxx, XUV 700, and the newly launched ones, BE 6 & XEV 9e, among others.

Unique Selling Features of Mahindra

Quality: Mahindra's SUVs are hugely popular among their adventure seeker consumers as they are known for their strong body and good off-road performance.
Safety: Mahindra continues to set safety benchmarks for passenger cars as it has received 5-star safety ratings under Bharat NCAP for its SUV models.
Customer Satisfaction: Mahindra ensures customer satisfaction in new customers by relaunching popular models like Thar and Scorpio with better interiors, advanced safety features and additional comfort.

Market Share of the Company

According to the data from Mahindra Auto and the Society of Indian Automobile Manufacturers (SIAM), the market share of Mahindra is as follows:

Financial Year (FY)	Total Passenger Vehicle Sales	Mahindra Domestic Sales	Market Share
FY 2024	4218746	333777	20.4%
FY 2023	3890114	259858	9.3%
FY 2022	3069523	64248	15%
FY 2021	2711457	36618	14.6%
FY 2020	2773519	186978	13.2%
FY 2019	3377389	25701	7.5%

Number of Showrooms and Service Centres

Mahindra has over 1000 showrooms and service centres in major cities across India, catering to the needs of both new and existing customers who own Mahindra SUVs and electric SUVs.

Competitors

Segment	Model
SUV	Mahindra Thar Roxx Suzuki Jiminy Kia Seltos Maruti Grand Vitara
EVs	Mahindra XEV 9e Tata Punch. ev Volkswagen ID.4 MG ZS EV

Segment

Model

SUV

Mahindra Thar Roxx

Suzuki Jiminy

Kia Seltos

Maruti Grand Vitara

EVs

Mahindra XEV 9e

Tata Punch. ev

Volkswagen ID.4

MG ZS EV

Latest News

In January 2025, Mahindra created history by securing the top 5-star safety rating on the Bharat New Car Assessment Program (Bharat NCAP) with the highest score. Mahindra's Electric Origin's SUVs, the BE 6 and the XEV 9e, achieved this milestone.
Mahindra and KRAFTON India formed a unique partnership in January 2025 in an attempt to bridge the automotive and gaming sectors. Krafton India is part of Korea-based KRAFTON Inc., known for publishing captivating gaming experiences. This partnership allows consumers to enjoy an immersive experience and aims to attract a young, tech-savvy audience. Through this partnership, BGMI (BATTLEGROUNDS MOBILE INDIA) players will be able to experience the features of Mahindra's Electric Origin SUV BE 6 as a part of their game.
On January 8, 2025, Mahindra unveiled its fully integrated state-of-the-art manufacturing and battery assembly facility dedicated to producing Electric Origin SUVs at its Chakan plant in Pune.