.Porsche (short for Dr. Ing. h.c. F. Porsche AG) began its journey in India in 2004. Since then, it has steadily built a strong presence in the Indian market through a selection of iconic sports cars, refined SUVs, and luxury grand tourers. Renowned globally for its blend of engineering excellence, dynamic driving performance, and timeless design, Porsche is a dream car for many motorheads.
About the Company
Founded in Germany by Ferdinand Porsche in 1931, Porsche has evolved into one of the most prestigious performance-luxury automakers in the world. Desired by all, owned by only a select few, this German automobile's portfolio includes the legendary 911, the sporty 718 Boxster and Cayman, the luxurious Panamera, the dynamic SUVs Macan and Cayenne, and the all-electric Taycan.
In India, Porsche caters to an increasingly aspirational market. Porsche India had a milestone year in 2024, delivering over 1,000 cars for the first time, a 10% jump from 2023, primarily fuelled by growing interest in the 911, Panamera, and its SUV range.
Unique Selling Features
Porsche's rise in India is not just about brand appeal but about the finer details that set it apart. The following features define the Porsche experience:
- Performance Heritage: Every Porsche model in India draws on decades of motorsport and engineering excellence. The 911 Carrera range, featuring the latest "992.2" generation launched here in 2024, accelerates from 0-100 km/h in as little as 4.1 s (Carrera) and 3.0 s (Carrera 4 GTS hybrid), with top speeds over 300 km/h.
- Electric Innovation: The Porsche Taycan is India's first fully electric Porsche offering, with initial variants such as the Taycan 4S and Taycan Turbo delivering a WLTP-certified range of up to 678 km in two-wheel drive form. All-electric SUV capability continues with the new Macan BEV variants, available in 2025 with several trims and power ratings up to 470 kW (639 PS).
- Luxury and Craftsmanship: The interiors of Porsche redefine luxury with a combination of high-grade materials, modern infotainment systems, driver-focused ergonomics, and precise chassis tuning tailored for Indian roads. Owning a Porsche is as good as owning a piece of art.
- Exclusivity and Brand Experience: With just over a thousand units sold in 2024, Porsche remains a niche car. Offering exclusive experiences such as the Porsche World Road Show at the Buddh International Circuit and the Porsche Golf Cup, the brand works on elevating ownership into a lifestyle statement.
Market Share of the Company
Based on SIAM total passenger vehicle sales and Porsche's reported figures, here is the company's market share:
2024-2543,01,8481,006
Financial Year |
Total Passenger Vehicle Sales |
Porsche India Sales |
2023-24 |
42,18,750 |
914 |
2022-23 |
38,90,114 |
779 |
Network of Showrooms and Service Centres
Porsche India operates through an exclusive network of over 10 full-fledged Porsche Centres and one Porsche Studio currently across cities such as Delhi, Mumbai, Chennai, Bengaluru, and Kolkata. These facilities provide bespoke sales, certified maintenance, genuine parts, and 24×7 Porsche Assistance.
Competitors
Here's how Porsche models compare to their segment rivals in India:
Segment |
Porsche Model |
Key Competitors |
Premium SUV |
Porsche Macan |
BMW X3, Audi Q5, Mercedes-Benz GLC, Lexus NX |
Luxury SUV |
Porsche Cayenne |
BMW X5, Audi Q7, Mercedes-Benz GLE, Range Rover Velar |
Electric Luxury |
Porsche Taycan |
BMW i7, Mercedes EQS, Audi e-tron GT, Tesla Model S |
Sports Car |
Porsche 911 |
Jaguar F-Type, Mercedes-AMG GT, Nissan GT-R |
Entry Sports Coupe |
Porsche 718 Cayman |
BMW Z4, Audi TT (discontinued), Toyota Supra (CBU) |
Luxury GT Sedan |
Porsche Panamera |
BMW 7 Series, Audi A8 L, Mercedes-Benz S-Class |
Latest News
- At Bharat Mobility Global Expo 2025 (New Delhi, January 17-22, 2025), Porsche India premiered the all-new Macan BEV, updated Taycan, and announced dealership expansion in Indore, Jaipur, and Lucknow.
- In mid-2025, Porsche held its World Road Show at the Buddh International Circuit. It offered patrons an unforgettable experience through high-performance driving experiences.