Swachh Bharat Mission- Grameen

India’s journey towards improved sanitation has taken a defining turn with the Swachh Bharat Mission, widely known as Swachh Bharat Abhiyan. Launched in 2014, this nationwide initiative has not only addressed long-standing sanitation challenges but also reshaped public attitudes towards hygiene and cleanliness. The focus of the mission is primarily on rural areas. In fact, it is still leading the way in the sanitation revolution that is based on infrastructure and awareness as well as participation of the community.

53 Partners Insurance Partners

15.8 Crore Registered Consumer

7.16 Crore Policies Sold

We are rated ++

₹1 Crore Life cover starting from ⁺

Lowest Price Guarantee ^˜

Male

Female

Name

Date of Birth (DD/MM/YYYY)

Mobile Number

Check Your Premium Now

By continuing you agree to receive assistance and agree to our Privacy Policy , Terms of use & +Disclaimer

Get Updates on WhatsApp

What is Swachh Bharat Mission?

Swachh Bharat Mission is the most important Government of India programme that is designed to end open defecation and provide solid and liquid waste management services throughout the country. Working on the principles of India's sanitation heritage from the Indus Valley Civilisation to the present day, the mission finds the main source of the problem that has been ignored for decades, especially in the countryside areas. In 2014, India's sanitation coverage was 39%, leaving millions without safe toilet facilities. Swachh Bharat Mission was launched as a measure to address this serious problem, with the aim of making India clean, giving people a sense of self-respect through cleanliness, and ensuring better health for all workers.

Term Plans

₹1
Crore

Life Cover

@ Starting from ₹ 13/day⁺

₹50
LAKH

Life Cover

@ Starting from ₹ 8/day⁺

₹75
LAKH

Life Cover

@ Starting from ₹ 12/day⁺

What are the Key Objectives of the Swachh Bharat Mission?

The mission is guided by clear and impactful objectives:

To bring about large-scale behavioral change in sanitation and hygiene practices
To ensure the construction and regular usage of household and community toilets
To establish accountable systems for achieving Open Defecation Free (ODF) status
To promote effective Solid and Liquid Waste Management (SLWM)

These goals have positioned the Swachh Bharat Abhiyan as one of the largest behavioral change movements globally.

What is Swachh Bharat Mission – Grameen

The Swachh Bharat Mission-Grameen (SBM-G) focuses specifically on rural India. Implemented by the Department of Drinking Water and Sanitation under the Ministry of Jal Shakti, it aims to eliminate open defecation through a combination of financial assistance, awareness campaigns, and infrastructure development.

Phase 1

Launched in 2014, Phase 1 of SBM-G concentrated on making rural India ODF. The strategy included constructing individual household toilets and community sanitary complexes while promoting behavioral change through Information, Education, and Communication (IEC) activities.

This phase witnessed unprecedented participation, resulting in the construction of over 100 million toilets and the declaration of more than 6 lakh villages as ODF by 2019. The achievement coincided with Mahatma Gandhi’s 150th birth anniversary, reinforcing the mission’s symbolic and practical significance.

What are the benefits of Swachh Bharat Mission – Grameen (Phase 1)?

The first phase of the Swachh Bharat Mission delivered measurable benefits:

Health Improvements: Reduction of approximately 300,000 diarrheal deaths
Economic Gains: Average savings of ₹50,000 per household annually on healthcare
Environmental Protection: Reduced groundwater contamination
Women’s Safety: 93% of women reported increased safety and dignity

Additionally, eligible rural households received financial assistance of ₹12,000 for toilet construction, significantly improving sanitation access. In addition to improved sanitation, rural households are exploring life insurance options to safeguard their families against unforeseen financial risks.

How to Apply to Swachh Bharat Mission – Grameen (Phase 1)?

Applicants could apply online through platforms like the UMANG portal:

Register using a mobile number and verify via OTP
Create login credentials and access services
Fill out the application form with required details
Upload necessary documents
Review and submit the application

Alternatively, applications could also be submitted through the official SBM-G website or offline via community-led initiatives.

Secure Your Family Future Today

₹1 CRORE

Term Plan Starting @

Get an online discount of upto 15%^#

Compare 40+ plans from 15 Insurers

⁺Standard T&C Applied

Swachh Bharat Mission – Grameen (Phase 2)

Phase 2 of the Swachh Bharat Mission-Grameen, launched in 2020, shifts focus from achieving ODF status to sustaining it and advancing towards “ODF Plus.” This phase emphasizes comprehensive waste management and long-term cleanliness.

Key components include:

ODF sustainability
Solid Waste Management (composting, segregation)
Liquid Waste Management (soak pits, greywater management)
Faecal Sludge Management (FSM)
Construction and retrofitting of toilets
Community Sanitary Complexes in larger villages

The programme is being implemented from 2020–21 to 2025–26 with an investment of ₹1.40 lakh crores.

What are the Benefits of Swachh Bharat Mission – Grameen (Phase 2)?

Phase 2 strengthens and expands the impact of the Swachh Bharat Abhiyan:

Sustained cleanliness and hygiene in rural areas
Improved environmental outcomes through waste management
Continued financial assistance of ₹12,000 for eligible households
Inclusive sanitation infrastructure for marginalized communities
Enhanced community ownership and participation

Such initiatives complement broader welfare measures like government life insurance schemes, which aim to provide affordable financial protection to economically vulnerable populations.

How to Apply to Swachh Bharat Mission – Grameen (Phase 2)?

The application process under Phase 2 is streamlined via the official SBM-G portal:

Visit the official website and access the IHHL application form
Register using a mobile number and verify with OTP
Fill in personal and household details
Log in and submit a new application
Upload required documents and complete submission

Applications are verified by local authorities before incentives are approved and disbursed.

Documents Required For Applying to the Swachh Bharat Mission

Applicants need to provide the following documents:

Aadhaar Card
Bank account details or passbook
Photograph of the applicant
Photograph of the constructed toilet (for verification and geo-tagging)
Any additional documents as required

Summing Up

The Swachh Bharat Mission has emerged as a transformative force in India’s development journey. From addressing basic sanitation gaps to promoting sustainable waste management, the Swachh Bharat Mission has significantly improved public health, environmental conditions, and quality of life in rural India.

With the continued efforts under Phase 2, the Swachh Bharat Abhiyan is moving beyond infrastructure to ensure lasting behavioral change and community-driven cleanliness.

FAQs

Q: What was the Swachh Bharat Mission?

Ans: Swachh Bharat Mission (SBM), launched on October 2, 2014, is a nationwide initiative to eliminate open defecation, improve waste management, and promote hygiene through mass participation, resulting in widespread toilet construction and improved public health.
Q: What is the ₹12,000 toilet scheme?

Ans: Under the Swachh Bharat Mission, eligible households can receive financial assistance, typically around ₹12,000 to ₹20,000, to construct toilets at home, encouraging sanitation access, reducing open defecation, and improving hygiene standards across rural and urban areas.
Q: In which state was Swachh Bharat Mission launched?

Ans: Swachh Bharat Mission was officially launched on October 2, 2014, at Rajghat in New Delhi, not in any specific state, marking a national movement aimed at transforming cleanliness and sanitation practices across India.
Q: What is Swachh Bharat Mission Gramin 2026?

Ans: Swachh Bharat Mission (Gramin) Phase II, running from 2020–21 to 2026–27, focuses on sustaining open defecation-free status and ensuring comprehensive solid and liquid waste management systems in villages to enhance cleanliness and environmental health.
Q: What are the key components of Swachh Bharat Abhiyan?

Ans: The mission includes six core components: individual household toilets, community toilets, public toilets, municipal solid waste management, information and education campaigns, and capacity building, all aimed at achieving sustainable sanitation and cleanliness nationwide.
Q: What is the slogan of Swachh Bharat Mission?

Ans: The slogan “Ek Kadam Swachhata Ki Ore,” meaning “A step towards cleanliness,” reflects the mission’s emphasis on collective responsibility and incremental efforts by citizens to achieve a cleaner and healthier India.
Q: What was the old name of Swachh Bharat Mission?

Ans: Before 2014, the initiative was known as Nirmal Bharat Abhiyan, launched in 2012, which itself evolved from the Total Sanitation Campaign introduced in 1999 to promote rural sanitation and eliminate open defecation.
Q: When was Swachh Bharat Mission (Gramin) launched?

Ans: Swachh Bharat Mission (Gramin) was launched on October 2, 2014, aiming to make rural India open defecation-free by 2019, with Phase II beginning on April 1, 2020, focusing on sustainability and waste management.
Q: Who led the Swachh Bharat Mission implementation?

Ans: Parameswaran Iyer, a former IAS officer, played a key leadership role as Secretary of the Ministry of Drinking Water and Sanitation from 2016 to 2020, driving large-scale toilet construction and rural sanitation improvements under the mission.

Different types of Plans

Term Insurance

View Plans

Life Insurance

View Plans

TROP

View Plans

Term Insurance For Senior Citizen

View Plans

Term Insurance For Spouse

View Plans

Term Insurance For Family

View Plans

Term Insurance For NRI

View Plans

List of Term Insurance Plan

View Plans

Life Insurance Corporation of India

View Plans

What is Term Insurance?

View Plans

Term Insurance Calculator

View Plans

1 Crore Term Insurance

View Plans

2 Crore Term Insurance

View Plans

Explore the popular searches and stay informed

˜The insurers/plans mentioned are arranged in order of highest to lowest Sum Assured(SA) offered by Policybazaar’s insurer partners offering term insurance plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI.

Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in

+On the basis of your profile

+Rs. 410/month is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10

+Rs. 410/month (Rs.14/day) is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age rounded off to nearest 10

+Rs. 245 is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 8/day is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10

+Rs. 15/day is starting price for a 75 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10

+Rs. 504/month is starting price for a 1.5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 494/month is starting price for a 2 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 636/month is starting price for a 3 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 918/month is starting price for a 5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,286/month is starting price for a 7 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 453/month is starting price for a 1 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs.582/month is starting price for a 2 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 786/month is starting price for a 3 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,374/month is starting price for a 5 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,592/month is starting price for a 7 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 525/month is the starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 68 years of age.

+Rs. 668/month is starting price for a 2 crore term life insurance for an 25 year-old male, non-smoker, with no pre-existing diseases, cover upto 45 years of age.

+Rs. 1,200/month is starting price for a 2 crore term life insurance for an 35 year-old male, non-smoker, with no pre-existing diseases, cover upto 55 years of age.

+Rs. 410/month is starting price for a 1 crore term life insurance for an 18 year-old Female, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 577/month is starting price for a 1 crore term life insurance for an 18 year-old Male, self employed, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

*The full refund of premium is available on availing the one-time option of refund of premium. Total premium paid for policy (paid for add-ons) will be the special exit value, payable on availing the one-time option of refund of premium if you wish to completely exit the policy.

+Rs. ₹361/month is the starting price for a ₹1 crore loan cover with an 8% interest rate for an 18-year-old male, non-smoker, with no pre-existing diseases, loan tenure up to 20 years, rounded off to the nearest 10

Prices offered by the insurer are as per the approved insurance plans | #All savings and online discounts are provided by insurers as per IRDAI approved insurance plans | Standard Terms and Conditions Apply | **Tax Benefits are subject to changes in tax laws.| Policybazaar Insurance Brokers Private Limited

We will respond in the first instance within 30 minutes of the customers contacting us. 30-minute claim support service is for the purpose of giving reasonable assistance to the policyholder in pursuance of the claim. Settlement of claim (including cashless claim) is the responsibility of the insurer as per policy terms and conditions. The 30-minute claim support is subject to our operations not being impacted by a system failure or force majeure event or for reasons beyond our control. For further details, 24x7 Claims Support Helpline can be reached out at 1800-258-5881

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale

Policybazaar Insurance Brokers Private Limited | CIN: U74999HR2014PTC053454 | Registered Office - Plot No.119, Sector - 44, Gurgaon, Haryana – 122001 | Registration No. 742, Valid till 09/06/2027, License category- Composite Broker Visitors are hereby informed that their information submitted on the website may be shared with insurers. Product information is authentic and solely based on the information received from the insurers.

˜ Policybazaar Promise reflects the guarantee offered by insurers. Price assurance is based on certifications shared by insurers with us.