Term Plans
India’s journey towards improved sanitation has taken a defining turn with the Swachh Bharat Mission, widely known as Swachh Bharat Abhiyan. Launched in 2014, this nationwide initiative has not only addressed long-standing sanitation challenges but also reshaped public attitudes towards hygiene and cleanliness. The focus of the mission is primarily on rural areas. In fact, it is still leading the way in the sanitation revolution that is based on infrastructure and awareness as well as participation of the community.
Swachh Bharat Mission is the most important Government of India programme that is designed to end open defecation and provide solid and liquid waste management services throughout the country. Working on the principles of India's sanitation heritage from the Indus Valley Civilisation to the present day, the mission finds the main source of the problem that has been ignored for decades, especially in the countryside areas. In 2014, India's sanitation coverage was 39%, leaving millions without safe toilet facilities. Swachh Bharat Mission was launched as a measure to address this serious problem, with the aim of making India clean, giving people a sense of self-respect through cleanliness, and ensuring better health for all workers.
Term Plans
The mission is guided by clear and impactful objectives:
To bring about large-scale behavioral change in sanitation and hygiene practices
To ensure the construction and regular usage of household and community toilets
To establish accountable systems for achieving Open Defecation Free (ODF) status
To promote effective Solid and Liquid Waste Management (SLWM)
These goals have positioned the Swachh Bharat Abhiyan as one of the largest behavioral change movements globally.
The Swachh Bharat Mission-Grameen (SBM-G) focuses specifically on rural India. Implemented by the Department of Drinking Water and Sanitation under the Ministry of Jal Shakti, it aims to eliminate open defecation through a combination of financial assistance, awareness campaigns, and infrastructure development.
Launched in 2014, Phase 1 of SBM-G concentrated on making rural India ODF. The strategy included constructing individual household toilets and community sanitary complexes while promoting behavioral change through Information, Education, and Communication (IEC) activities.
This phase witnessed unprecedented participation, resulting in the construction of over 100 million toilets and the declaration of more than 6 lakh villages as ODF by 2019. The achievement coincided with Mahatma Gandhi’s 150th birth anniversary, reinforcing the mission’s symbolic and practical significance.
The first phase of the Swachh Bharat Mission delivered measurable benefits:
Health Improvements: Reduction of approximately 300,000 diarrheal deaths
Economic Gains: Average savings of ₹50,000 per household annually on healthcare
Environmental Protection: Reduced groundwater contamination
Women’s Safety: 93% of women reported increased safety and dignity
Additionally, eligible rural households received financial assistance of ₹12,000 for toilet construction, significantly improving sanitation access. In addition to improved sanitation, rural households are exploring life insurance options to safeguard their families against unforeseen financial risks.
Applicants could apply online through platforms like the UMANG portal:
Register using a mobile number and verify via OTP
Create login credentials and access services
Fill out the application form with required details
Upload necessary documents
Review and submit the application
Alternatively, applications could also be submitted through the official SBM-G website or offline via community-led initiatives.
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Phase 2 of the Swachh Bharat Mission-Grameen, launched in 2020, shifts focus from achieving ODF status to sustaining it and advancing towards “ODF Plus.” This phase emphasizes comprehensive waste management and long-term cleanliness.
Key components include:
ODF sustainability
Solid Waste Management (composting, segregation)
Liquid Waste Management (soak pits, greywater management)
Faecal Sludge Management (FSM)
Construction and retrofitting of toilets
Community Sanitary Complexes in larger villages
The programme is being implemented from 2020–21 to 2025–26 with an investment of ₹1.40 lakh crores.
Phase 2 strengthens and expands the impact of the Swachh Bharat Abhiyan:
Sustained cleanliness and hygiene in rural areas
Improved environmental outcomes through waste management
Continued financial assistance of ₹12,000 for eligible households
Inclusive sanitation infrastructure for marginalized communities
Enhanced community ownership and participation
Such initiatives complement broader welfare measures like government life insurance schemes, which aim to provide affordable financial protection to economically vulnerable populations.
The application process under Phase 2 is streamlined via the official SBM-G portal:
Visit the official website and access the IHHL application form
Register using a mobile number and verify with OTP
Fill in personal and household details
Log in and submit a new application
Upload required documents and complete submission
Applications are verified by local authorities before incentives are approved and disbursed.
Applicants need to provide the following documents:
Aadhaar Card
Bank account details or passbook
Photograph of the applicant
Photograph of the constructed toilet (for verification and geo-tagging)
Any additional documents as required
The Swachh Bharat Mission has emerged as a transformative force in India’s development journey. From addressing basic sanitation gaps to promoting sustainable waste management, the Swachh Bharat Mission has significantly improved public health, environmental conditions, and quality of life in rural India.
With the continued efforts under Phase 2, the Swachh Bharat Abhiyan is moving beyond infrastructure to ensure lasting behavioral change and community-driven cleanliness.