How to Choose the Right Limits of Liability for Your Business?
In the world of business insurance, limits of liability refer to the maximum amount your insurer will pay for claims under your policy. These limits are fundamental to how much financial protection you actually receive. They are predetermined when the policy is bought and can be broken down into several categories depending on the type of coverage and the nature of potential claims. Choosing appropriate liability limits is not just a formality; it determines whether you’re protected or exposed when something goes wrong.
Thank you for showing your interest in liability-insurance. Our relationship manager will call you to discuss the details and share the best quotes from various insurers. In case you have any query or comments, please contact us at corporateinsurance@policybazaar.com
How to Choose the Right Limits of Liability for Your Business?
Why Liability Limits Matter?
Your limits of liability directly influence your business’s ability to absorb legal, financial, or operational shocks. For instance, a small manufacturer with inadequate liability limits might struggle to survive a product defect lawsuit, while another with adequate coverage might resolve the matter with minimal disruption.
Choosing the right limits is not only about compliance; it's about preserving long-term business continuity. Insurance helps mitigate external risks, but the limits define the extent of that buffer. Opting for either too low or too high a limit without proper reasoning can damage your risk posture or cash flow.
Key Limits in Commercial General Liability Insurance Policies
When purchasing a Commercial General Liability (CGL) policy, you’ll encounter various limits. Understanding these helps you evaluate how much coverage you need in specific areas of business risk:
a. General Aggregate Limit
This is the maximum amount the insurer will pay during a policy period for all covered losses, excluding those falling under separate categories like products-completed operations.
b. Each Occurrence Limit
The most the insurer will pay for any single incident or occurrence—whether it’s a slip-and-fall injury or property damage. It resets with every unique claim event.
c. Products and Completed Operations Aggregate Limit
Relevant for manufacturers, contractors, and service providers. It defines how much will be paid out for liability related to your products or services after delivery or completion.
d. Personal and Advertising Injury Limit
Covers claims such as defamation, copyright infringement, and other non-physical injuries arising from your marketing or branding efforts.
e. Damages to Premises Rented to You Limit
Applies if your business rents property. This limit covers accidental damage (e.g., fire) to the rented premises, up to a specified amount.
f. Medical Expenses Limit
This covers no-fault medical payments for injuries to third parties on your premises. While this limit is usually low, it can reduce legal exposure and foster goodwill.
Difference Between Per-Occurrence and Aggregate Limits
The two most referenced limits are per-occurrence and aggregate limits. Here’s how they differ:
Per-occurrence limit is the maximum payout for each individual claim.
The aggregate limit is the total amount your insurer will pay over the entire policy term (usually one year).
For example, if your per-occurrence limit is ₹50 lakh and the aggregate is ₹1 crore, your insurer will pay up to ₹50 lakh per claim, and not more than ₹1 crore for all claims during the year.
How These Limits Impact Your General Liability Insurance Coverage?
Let’s look at two scenarios that show why the right limits of liability can be the difference between survival and shutdown:
Scenario 1: A Restaurant Fire
A Bengaluru-based café rents a property and has ₹5 lakh in "Damages to Premises Rented to You" coverage. A kitchen fire causes ₹10 lakh in damage. The policy covers only half the cost. The café ends up paying ₹5 lakh out-of-pocket, forcing a halt in operations.
Scenario 2: Defamation Claim Against a Marketing Agency
An ad agency is sued for ₹25 lakh by a competitor for alleged brand defamation. Their "Personal and Advertising Injury Limit" is capped at ₹15 lakh. They lose the case and must fund the ₹10 lakh gap, jeopardising payroll and client delivery timelines.
Key Factors That Influence Limit Selection
Selecting the right limits in Commercial General Liability Insurance isn’t one-size-fits-all. Here’s what you need to evaluate:
a. Nature of Your Business and Industry Risk
A construction firm faces a higher risk of bodily injury claims than an accounting firm. Higher risk = higher limits required.
b. Size of Your Business
Larger businesses with more revenue, employees, and assets have more exposure. Limits should grow in proportion to scale.
c. Type of Clients and Contracts
If you work with large corporations or government agencies, they often specify minimum liability limits in contracts, sometimes ₹1 crore or more.
d. Legal or Contractual Obligations
Certain jurisdictions and business activities (e.g., public-facing spaces, export operations) may require specific minimums by law.
e. Business Location and Jurisdiction
Legal norms and litigation costs vary across states. For example, firms in metro cities may face higher claim settlements due to increased legal costs and compensation trends.
How to Choose the Right Commercial General Liability Insurance Limits for Your Business?
Once you've understood the variables, here's how to proceed:
a. Assess Your Business Risks
Use internal audits, customer feedback, and incident history to evaluate exposure. Map potential liability events by likelihood and severity.
b. Consult an Insurance Broker
Professional advisors help you match policy limits to your actual risk. They also know contract trends in your industry and offer product recommendations accordingly.
c. Review Past Claims
Have you dealt with lawsuits, injuries, or property damage in the past five years? Past claim volume can indicate future exposure.
d. Understand Industry Standards
For instance, software exporters may need a ₹1 crore “Each Occurrence Limit” for data breaches. Retailers might stick to ₹25–50 lakh.
Always benchmark against peers, but don’t blindly copy-paste their policy setup.
Common Mistakes to Avoid
Getting your limits of liability wrong can have expensive consequences. Watch out for these:
a. Choosing the Bare Minimum for Cost Savings
Lower limits might reduce premiums, but can expose your assets in the event of a large claim. One serious incident could wipe out your reserves.
b. Over-Insuring Without Assessing Risk
High premiums with unjustified limits drain your capital. Understand what you’re covering before increasing limits “just in case”.
c. Ignoring Contract-Specific Requirements
Many B2B contracts specify insurance minimums. Not meeting them can result in contract breaches or disqualification from tenders.
Role of Professional Advice
Most businesses underestimate their exposure until they face a lawsuit. That’s where seasoned advisors or brokers become indispensable. They:
Map your risks objectively
Negotiate better premiums for optimal limits
Spot hidden gaps or overlaps across different policies
At Policybazaar for Business, we help businesses tailor insurance limits that match real-world risk. Our plug-and-play business insurance solutions make liability management both affordable and accurate.
Conclusion: Getting Liability Limits Right from the Start
Choosing the right limits of liability is not just about cost, it's about protecting your operations, clients, and reputation. There's no universal answer, but you can strike the right balance with a proper risk assessment and advice.
Don't set your limits once and forget about them. Reevaluate annually as your business grows, adds new services, or enters new markets. Protection only works when it evolves with you.
Disclaimer: Above mentioned insurers are arranged in alphabetical order. Policybazaar.com does not endorse, rate, or recommend any particular insurer or insurance product offered by an insurer.
In 2026, most business lawsuits do not arise from isolated...Read more
06 Jan 2026 by Policybazaar63 Views
Disclaimers+
+Disclaimer: Rs 4720/year is the starting premium for a 1 Cr sum insured for commercial general liability insurance for the industry operation - Air condition Installization work, with Territory as Worldwide, including USA & Canada. By clicking on "View Plans" you agree to our Privacy Policy and Terms Of Use and also provide us a formal mandate to represent you to the insurer and communicate to you the grant of a cover. The details of insurance coverage, inclusions and exclusions are subject to change as per solutions offered by insurance providers. The content has been curated based on the general practices in the industry. Policybazaar is not responsible for the factual correctness of these details.
Your call has been scheduled successfully.
Expert advice made easy
Date
Time
When do you want a call back?
Today
Tomorrow
29 Jan
30 Jan
31 Jan
01 Feb
02 Feb
What will be the suitable time?
11:00am - 12:00pm
12:00pm - 01:00pm
01:00pm - 02:00pm
02:00pm - 03:00pm
03:00pm - 04:00pm
04:00pm - 05:00pm
05:00pm - 06:00pm
Tell us the number you want us to call on
Your privacy matters. We wont spam you
Call scheduled successfully!
Our experts will reach out to you on Today between
2:00 PM - 3:00 PM
We don't spam
Expert advice made easy
