AXIS Bluechip Funds

The Fund has 96.06% investment in Indian stocks, of which 84.45% is in large-cap stocks, 1.28% is in mid-cap stocks. The stock selection by the Fund House is based on their ability to scale earnings on a sustainable basis from a medium-term perspective.

Axis Bank Blue Chip Funds help people build up a corpus to meet their life goals ahead and overcome major financial milestones in life.

The top stock-holdings are held by corporate giants like Infosys Ltd., Bajaj Finance Ltd., HDFC Bank Ltd., TCS Ltd., Kotak Mahindra Bank Ltd., ICICI Bank Ltd., and many more.

Axis Bluechip Funds are available in 4 categories:

• Axis Bluechip Fund-Regular Growth
• Axis Bluechip Fund-Direct Growth
• Axis Bluechip Fund-Regular IDCW
• Axis Bluechip Fund-Direct IDCW

IDCW stands for Income Distribution cum Capital Withdrawal (Payout and Reinvestment Facility) Plan.

Direct Plan is only for investors who purchase Units in a Scheme directly with the Fund. It is not available for investors who engage in investments through Distributors.

Investment Facts

Investment Objective

Axis Bank Bluechip Funds aim to generate long term capital growth. They achieve this by investing in a diversified portfolio that consists of a fair share of equity and related instruments of large-cap companies. This includes their derivatives as well. The funds provide a continuous offer for Units at NAV based prices. They have been offering consistent high returns for the past twenty years.

However, the investors need to be aware that there cannot be an assurance that the investment objective of the Scheme will be achieved in a planned manner.

The Funds operate under the directives of the Axis M.F. or the Axis Mutual Funds Fund House. The Fund House follows a vision of responsible money management and risk management so that their investors feel financially secure with their investments. The Fund aims to outperform the benchmark with risks lower than the set benchmark.

Fund Summary

Axis Bluechip Fund Direct Plan-Growth

• Risk level-Very High
• NAV-Rs. 43.35 as of 17.05.2021
• Expense Ratio-0.49%
• Fund Started-01.01.2013

Axis Bluechip Fund Regular Plan-Growth

• Risk level-Very High
• NAV-Rs. 39.28 as of 17.05.2021
• Expense Ratio-1.36 %
• Fund Started-05.01.2010

Axis Bluechip Fund Regular Plan IDCW

• Risk level-Very High
• NAV-Rs. 17.26 as of 17.05.2021
• Expense Ratio-1.36 %
• Fund Started-05.01.2010

Axis Bluechip Fund Direct Plan IDCW

• Risk level-Very High
• NAV-Rs. 20.22 as of 17.05.2021
• Expense Ratio-0.49%
• Fund Started-01.01.2013

Fund Returns Summary

Axis Bluechip Fund Direct Plan Growth-Returns Summary

Axis Bluechip Fund Regular Plan Growth-Returns Summary

Axis Bluechip Fund Regular Plan IDCW- Returns Summary

Axis Bluechip Fund Direct Plan IDCW- Returns Summary

Summative Pros and Cons Table

Benefits of Axis Bluechip Funds

Investment in Axis Bank Bluechip Funds comes with a wide variety of advantages that can benefit the investor in the long run.

• Stable Investment–Axis Bank Bluechip funds invest predominantly in large companies that in turn invest in large-cap funds. Such companies trade frequently. Hence they offer liquidity and are also less volatile. The low volatility is due to their stocks have a proven track record. They work on established business models and are capable enough to deliver consistent long-term returns.
• Benchmark Performance-The Axis Bank Bluechip Fund operates with an aim to outperform the set benchmark. It has risk lower than the benchmark. It has the primary benchmark as the NIFTY 50 TRI and the secondary benchmark as the BSE SENSEX TRI.
• Proven Track Record: The Fund has a proven track record of 11 years. The Fund has sufficient history for trend and performance analysis, and the track record is good.
• Asset Class Benefit– This is an Equity Fund. Equity holds the potential to beat inflation as an asset class. Equities represent part ownership in a company. They give the investors a right to share the company’s profits in proportion to their investment and generate long term wealth.
• Target Goals- These funds can be utilized for long-term investment to achieve long-term goals. These include important life milestones, like, children’s education and marriage, retirement, or any other long-term growth that needs a wealth creation plan. These funds are expected to provide high returns with a risk profile.
• Diversification- Axis Bank Bluechip Funds minimize the risk of making losses by the distribution of their investments across various sectors. One may find the investment across various sectors, like, finance, chemicals, FMCH, technology, services, etc. This helps in minimizing the risks in the overall investment portfolio.
• Convenience: Investors find it easy and convenient to invest in equity mutual funds. They can invest via SIPs or even lump sum investments. Investors also have the choice to liquidate investments as easily as one can sell stocks. Axis Mutual Funds' online portal and the app further make it easier for investors to invest in these funds or redeem them as required.

Fund House Details

Axis Bank Bluechip Funds are governed by their Fund House, which is Axis Mutual Fund. It has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. The Trustee is Axis Mutual Fund Trustee Ltd., with a liability restricted to 1 lakh.

The Fund House has a well-defined product suite of over 50 schemes and more than 60 lakhs active investors across 100 cities in India. The Fund Managers are Mr Shreyash Devalkar since November 2016 and Mr Hitesh Das.

The Fund AMC, i.e., Asset Management Company, is Axis Asset Management Company Ltd. in Mumbai.

The first investment scheme by Axis Mutual Fund came into existence in October 2009.  Since then, Axis Mutual fund has shown a rapid growth pattern. The Fund House focuses its performance on three principles of long term wealth creation, long term relationship, and customer view. 

Chief Shareholders of the Fund House are:

• Axis Bank:74.99% holdings

The major shareholding of the Axis Mutual Fund is Axis Bank. It is reputed as one of the first new-generation private sector banks in India. It began operations in 1994. As of today, the Bank had a network of 4,528 domestic branches and more than 2500 extension counters nationwide. The Bank has a major three-fourth holding in the Fund House.

• Schroder Singapore Holdings Private Limited: 25% holdings

 The second major shareholder of the Axis Mutual Fund is the Schroder Group. This is Schroder Investment Management (Singapore) Ltd (‘Schroder’s Singapore’). It is a fully-owned subsidiary of Schroder’s Plc, Singapore. It has been in operation since 1976.

The Group deals in Investment management and the creation of long-term value to assist clients. They deal with retail and institutional investors, high net worth clients, and financial institutions worldwide. The stocks are distributed across fixed income, equities, multi-asset, and other alternatives.

Who should invest in Axis Bluechip Fund?

Axis Bank Bluechip Funds provide reasonably high return investments for their investors over the long term. Their investment product is suitable for investors who are seeking:

Long term Capital appreciation:  These funds offer investment opportunities in a diversified portfolio, which essentially consists of equity and equity-related instruments of large-cap companies. Equity mutual funds are generally suited for the long-term, that is, five years or more. Investors should consult their financial advisers before investing in these funds to analyse whether these funds would be suitable for them or not.

Conservative Equity Investment: These funds provide investment opportunities in large-cap companies over a long term period. With a five-year window, investors can expect returns or gains that comfortably beat the inflation rate. They also provide returns of fixed income options. Compared to those that invest in smaller companies, Axis Bluechip fund price faces less fluctuation when stock prices fall. Hence, they are more suitable for investors who follow a Conservative equity investment approach.

Investors are advised to exercise discretion while going in for investment across these large-cap equity funds. They should be prepared for fluctuations in their investment value along with the investment tenure.

Over to you

Axis Bank Bluechip Funds have the ability to deliver consistent returns in line with most funds of its category.  As an additional benefit, the Funds have the ability to control losses in a falling market with ease with less fluctuation in the Axis Bluechip Fund price. These funds follow a product, sales, and service strategy that provide quality financial and investment solutions. With a strong emphasis on risk management and planning, the Axis Bluechip Funds make the customers feel financially secure.  

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