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Gold holds a special place in Indian culture, especially among women, and is considered both auspicious and valuable. In India, gold is not only cherished for its traditional and emotional significance but also valued as a reliable investment asset. The price of gold fluctuates daily due to factors such as global market trends, inflation, rupee-dollar exchange rate, and demand-supply dynamics. Whether it's in the form of jewellery, coins, or bars, staying updated with the current gold rate is essential for making informed purchases. Beyond physical gold, investors now also explore gold trading through commodities and derivatives on exchanges. Read More
Investing in physical gold, such as coins, bars, or jewellery, has traditionally been popular, but it comes with challenges like storage, security risks, making charges, and GST. To overcome these drawbacks, several digital and non-physical alternatives have emerged, offering convenience, liquidity, and cost efficiency.
Feature | Gold | ULIP (Unit Linked Insurance Plan) | Market-Linked Investments (e.g. Mutual Funds, ETFs) |
Type of Investment | Commodity | Insurance + Investment hybrid | Pure investment |
Risk Level | Low to moderate | Low to moderate (depends on fund allocation) | Varies from low (debt) to high (equity) |
Returns | Historically 7–9% p.a. | Market-linked, typically 8–12% p.a. over long term | Varies: Debt ~6–8%, Equity ~10–15% p.a. |
Liquidity | High (can be sold easily) | Low (5-year lock-in minimum) | High for mutual funds; can be redeemed anytime (except ELSS funds, they have a lock in period for 3 years) |
Tax Benefits | None (except Sovereign Gold Bonds) | Eligible for Sec 80C (up to ₹1.5L); LTCG tax after 5 years | ELSS funds offer Sec 80C benefits; other funds taxable |
Investment Horizon | Short to medium term | Long term (5–15 years) | Flexible, depending on goals |
Goal Suitability | Wealth preservation, inflation hedge | Long-term goals like child’s education, retirement | Short-term to long-term goals |
Protection With Life Cover | No Life Cover | Life cover + investment | No Life Cover |
Investors looking beyond gold have a wide range of best investment plans in 2025, catering to different risk appetites and financial goals. Here are some prominent alternatives:
Gold prices in India are primarily set by the Indian Bullion Association, with additional influence from factors like supply and demand, inflation, and the rupee-dollar exchange rate.
You can verify the purity of gold by checking for the BIS hallmark, a standard mark used by authorised dealers. To ensure authenticity, you may also check the hallmarking centre’s licence status on the official BIS website.
When purchasing gold in Delhi, a 3% GST is applicable on the gold value, along with a 5% GST on making charges for jewellery.
Daily changes in gold prices are driven by factors such as local taxes, transportation costs, and charges like octroi, which vary from region to region.
Gold prices in India are impacted by international economic trends, especially actions taken by central banks. Although India imports its gold, global factors heavily influence local pricing and consumer buying power.
One tola is equivalent to 12 grams of gold. This traditional unit, also known as tolah or tole, was introduced in the 1800s in South Asia for standardising trade in grains and precious metals.