In Unit Linked Insurance Policies, the investment risk is borne by the policyholder. These insurance products do not offer any liquidity in the first 5 years, as they have a mandatory lock-in period of 5 years. During this period, the policyholder cannot fully or partially withdraw the invested amount or surrender the policy.

ICICI Life Smart Goal Assure Plan

ICICI Life Smart Goal Assure is a non-linked ULIP that combines savings and life protection in one plan. It ensures that your family’s future remains secure, even in difficult times. This plan gives you the confidence to work towards achieving your SMART goals while providing financial security for your loved ones, making it a wise choice for both wealth-building and protection.

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What is the ICICI Pru Smart Goal Assure Plan?

The ICICI Pru Smart Goal Assure is a flexible ULIP plan combining life insurance with investment. It helps you reach your financial goals. Features like Smart Benefit offer security with premium waivers and family income support during tough times. The Maturity Protect feature guarantees a maturity benefit, securing your investment. You can choose how to allocate premiums across different funds and strategies, giving you control over your financial growth. 

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Features of ICICI Pru Smart Goal Assure Plan

The key features of the ICICI Pru Smart Goal Assure Plan are listed below:

  • Watch your savings grow: Grow wealth with market-linked returns from 24 fund options.

  • Boost your savings: Use the Top-up feature to match your evolving financial goals.

  • Withdraw systematically: Set up monthly payouts through the Systematic Withdrawal Plan (SWP).

  • Optimize your tax savings: Enjoy tax benefits on premiums paid and benefits received, as per current laws.

  • Preserve your savings: Get at least 100% of the premiums paid back at policy maturity.

  • Make the most of your savings: Save with an efficient charge structure and premium return at maturity.

  • Rest assured about your family’s goals: Future premiums are waived off in case of your demise, ensuring continued wealth creation.

  • Secure fixed income payouts: Ensure annual payouts to your loved ones throughout the policy period.

  • Leave behind a legacy: Market-linked returns will be paid out to your loved ones at the end of the policy term.

Eligibility Criteria for ICICI Pru Smart Goal Assure Plan

Particulars  Eligibility Criteria
Entry Age 18 - 50 years
Maturity Age 38 - 65 years
Premium Payment Term (PPT) - Entry Age 18 - 45 Years: 5 - 15 years;
- Entry Age 46 - 50 Years: 7 - 15 years.
Minimum Policy Term (PT) Lower of:
  • 20 years; or
  • Maturity Age (minus) Entry Age.
Maximum Policy Term (PT) 25 years
Sum Assured 7/ 10 x Annualised Premium
Top-Ups  1.25 x Top-up Premium; or 10 x Top-up Premium
Premium Payment Frequency Annual; Half-yearly; Monthly.
Premium Amount ₹1,00,000 per year (to) subjected to Board Approved Underwriting Policy (BAUP)

Fund Name NAV sort icon AUM sort icon 5 Yr Returns sort icon 10 Yr Returns sort icon
Bandhan Life Debt Fund ₹40.54 ₹91 Cr 5.34% 6.2%
Bandhan Life Secure Fund ₹29.14 ₹48 Cr 5.33% 4.5%
Bandhan Life Blue Chip Equity Fund ₹31.16 ₹189 Cr 8.31% 11.26%
Bandhan Life Stable Fund ₹33.37 ₹14 Cr 5.91% 8.61%
Bandhan Life Accelerator Fund ₹48.97 ₹195 Cr 10.09% 12.88%
Bandhan Life Opportunity Fund ₹41.03 ₹238 Cr 13.72% -
Aegon Balanced ₹45.36 ₹12 Cr 6.22% 8.76%
Aegon Enhanced Equity ₹70.58 ₹104 Cr 10.25% 12.55%
Aegon Pension Balanced ₹51.8 ₹2 Cr 7.1% 9.28%
Aegon Pension Debt ₹32.22 ₹4 Cr 5.18% 5.99%
Aegon Pension Enhanced Equity ₹115.3 ₹15 Cr 10.72% 12.86%
Aegon Pension Index ₹87.63 ₹5 Cr 6.38% 10.95%
Aegon Pension Secure ₹28.96 ₹1 Cr 4.73% 4.91%
Aegon Life Group Equity Fund ₹60.89 ₹11 Cr 11.26% -
Bandhan Life Flexi Cap Fund ₹11.38 ₹98 Cr - -
Bandhan Life Mid Cap Fund ₹10.07 ₹92 Cr - -
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Benefits of ICICI Pru Smart Goal Assure Plan

  • Maturity Benefits: At the end of the policy term, you'll receive the fund value based on investment performance, with an option to take the amount as a lump sum or in installments over up to 5 years, where long-term stability defines the best SIP investment. The investment plan guarantees at least 100% return of premiums paid, provided all premiums are paid.

  • Death Benefits: In case of the policyholder’s death, the nominee receives a lump sum death benefit, with the option of regular income. Future premiums are waived, and the policy continues to help achieve the family’s financial goals.

  • Tax Benefits: Premiums qualify for tax deductions under Section 80C (up to ₹1.5 lakh), while both death benefits and maturity amounts are exempt from tax under Section 10(10D). ULIPs with annual premiums below ₹2.5 lakh offer tax-free maturity benefits, and switches between debt and equity funds are tax-free.

  • Change in Portfolio Strategy (CIPS): You can change your portfolio strategy up to four times a year, unless the funds are in the Discontinued Policy Fund. The nominee can also make changes after the life assured death with Smart Benefits.

  • Settlement Option: You can choose to receive the Maturity Benefit as structured payouts over up to 5 years. If the life assured passes away, the claimant can receive either the Fund Value or 105% of premiums paid.

  • Top-up: You can pay additional premiums at any time (except in the last 5 years), with a minimum of ₹500. The Top-up increases your Sum Assured, but it can't be withdrawn for 5 years.

  • Partial Withdrawals: Partial withdrawals are allowed after the lock-in period, up to 20% of the Fund Value per year. Withdrawals are first from Top-up Fund Value and then from base premium’s Fund Value.

  • Switches: Under the Fixed Portfolio Strategy, you can switch units between funds as often as you like, with a minimum of ₹2,000. No switches are allowed if funds are in the Discontinued Policy Fund.

  • Premium Redirection: You can change how your premiums are invested under the Fixed Portfolio Strategy, without charge, at any time. The nominee can also make changes after the life assured’s death with Smart Benefits.

  • Change in Premium Payment Frequency: You can change your premium payment frequency on the policy anniversary, except for Single Pay policies.

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Portfolio Management Strategies of ICICI Pru Smart Goal Assure Plan

You can choose from four portfolio strategies to save your money according to your risk appetite. These are:

  • Fixed Portfolio Strategy: This strategy lets you actively manage your savings by choosing fund allocations and switching between funds at no charge, with a minimum switch amount of ₹2,000. You can also redirect premiums to different funds without any extra charge.

    • Automatic Transfer Strategy (ATS): ATS allows you to transfer a fixed amount from debt/equity funds to other funds regularly, helping safeguard your savings from market fluctuations.

  • Target Asset Allocation Strategy: This strategy enables you to allocate premiums between two funds based on your risk appetite, with your portfolio being rebalanced quarterly to maintain your chosen allocation.

  • Trigger Portfolio Strategy 2: Your savings are initially split between an equity fund (75%) and a debt fund (25%). The allocation is adjusted automatically based on a 10% movement in the equity fund’s NAV, allowing you to take advantage of market swings.

  • Lifecycle-based Portfolio Strategy 2: As your financial needs change with age, this strategy adjusts your fund distribution between equity and debt funds based on your age, ensuring your portfolio adapts to your life stage.

Policy Details of ICICI Pru Smart Goal Assure Plan

  • Surrender: 

    • During Lock-in Period: If you surrender the policy during the lock-in (5 years), the Fund Value (after charges) will be moved to the Discontinued Policy Fund. No risk or rider covers will apply, and the proceeds will be paid at the end of the lock-in or upon the death of the life assured.

    • After Lock-in Period: You can surrender the policy anytime after the lock-in, and you will receive the Surrender Value, terminating all rights and benefits under the policy.

  • Premium Discontinuance: 

    • During Lock-in Period: If premiums are not paid during the lock-in, the policy moves to the Discontinued Policy Fund, with risk covers ceasing. You can revive it within the Revival Period; otherwise, it will terminate after the lock-in period.

    • After Lock-in Period: If premiums are missed after the lock-in, the policy converts to a reduced paid-up policy with a reduced sum assured, and no rider cover.

  • Policy Revival: 

    • During Lock-in Period: If the policy is revived within the lock-in period, due premiums are paid, and the risk cover and investments are restored. No additional charges except for policy administration charges.

    • After Lock-in Period: If revived after the lock-in, due premiums are paid, and the original risk cover is reinstated. There are no additional charges.

  • Married Woman’s Property Act (MWPA): You can designate the policy benefits for your wife or children under the MWPA, ensuring they are protected from creditors or claims, unless done with fraudulent intent.

  • Freelook Period: You have 30 days to review your policy after receiving the document. If you are dissatisfied, return it for a refund (less some charges), and the policy will be terminated.

  • Grace Period: There is a 15-day grace period for monthly premium payments and 30 days for other modes. If the life assured passes away during this period, the death benefit will be paid.

  • Maturity Protect: If the Fund Value at maturity is less than the Annualised Premium times the Premium Payment Term, extra units will be allocated to make up the difference, ensuring the policy reaches the minimum value.

  • Smart Benefit: 

    • Future Secure Benefit: If the life assured dies during the premium payment term, future premiums are waived, and units are added to the policy until maturity.

    • Family Income Benefit: 10% of the sum assured is paid annually to the claimant until maturity, with the final income paid at maturity.

  • Loans: No loans are available under this policy.

  • Partial Withdrawals: Partial withdrawals are allowed after the lock-in period, starting with Top-up funds that have completed the lock-in, followed by the base premium funds.

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How Does the ICICI Pru Smart Goal Assure Plan Work?

Follow the below-mentioned three simple steps to secure your loved ones’ goals by ICICI ULIP plans

  • Choose your premium payment plan: Decide how often you want to pay your premiums (payment frequency) and for how long (payment term).

  • Select your savings growth plan: Pick a savings strategy and fund options that align with your financial goals.

  • Start saving for the future: Begin paying your premiums and continue saving to secure your family’s future and build wealth.

Suicide Exclusion Criteria of ICICI Pru Smart Goal Assure Plan

  • If the life assured commits suicide within 12 months from the policy commencement date or policy revival date, only the Fund Value (as on the date of death, foreclosure, or maturity, whichever is earlier) will be paid to the claimant.

  • Any charges (except Fund Management and guarantee charges) deducted after the death will be added back to the Fund Value.

  • If suicide occurs within 12 months of a top-up, the top-up sum assured will not be included in the death benefit.

FAQs

  • What is the ICICI Pru Smart Goal Assure Plan?

    The ICICI Pru Smart Goal Assure Plan is a non-linked ULIP that combines life insurance and investment. It helps you achieve financial goals while ensuring your family’s security. The plan offers features like premium waivers, family income support, and guaranteed maturity benefits.
  • What are the key features of the ICICI Pru Smart Goal Assure Plan?

    The key features include market-linked returns, tax benefits, premium waivers on death, systematic withdrawal options, and at least 100% premium return at maturity.
  • What is the eligibility for the ICICI Pru Smart Goal Assure Plan?

    The plan is available to individuals aged 18-50 years. The premium payment term can range from 5-15 years, depending on the entry age. The maximum policy term is 25 years.
  • What are the maturity benefits of the ICICI Pru Smart Goal Assure Plan?

    Maturity benefits include the fund value at the end of the policy term. You can opt for lump sum or installment payouts, and the plan guarantees at least 100% return of premiums paid.
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ICICI Life ULIP Plans Reviews & Ratings

4.6 / 5 (Based on 1278 Reviews)
(Showing Newest 10 reviews)
Rakesh
United Kingdom, November 07, 2026
★★★★★
Planning Investments in India
Wanted to buy an investment plan for my retirement when i come back to india. I found the guidance useful while comparing different investment options at policybazaar.
Siddharth
Saudi Arabia, November 07, 2026
★★★★★
Easy Process for NRIs
I completed my purchasing process from Dubai easily without visiting India. The online assistance was helpful and things went quite smoothly.
Varsha
UAE, November 07, 2026
★★★★★
Good Experience with Investment Plans
Bought Birla Sun Life Insurance Company Ltd Wealth Smart Plus from PB. they explained the features properly and helped me understand the details.
Aditya
United States, November 07, 2026
★★★★★
Investing from the USA
I was trying to explore investment options in India, and i live in the USA. Policybazaar team helped me understand the process and answered my queries. I bought an investment plan that i am happy with.
Nishant
New Zealand, November 05, 2026
★★★★★
Overall Service Experience
Good experience with pb. Process was little slow but i am happy with my plan
Devang
Australia, November 05, 2026
★★★★★
Support for First-Time NRI Investor
This was my first time buying investment plan from abroad and policybazaar helped me. Good policy they gave me
Ayesha
Canada, November 02, 2026
★★★★★
Reviewing Policy Terms
Kotak einvest plus is what i picked after almost a week of comparing plans policybazaars comparison tool actually helped a lot saved me time no regrets so far
Tarun
UK, November 02, 2026
★★★★★
NRI Investment Enquiry
Policybazaar is a good place to compare different plans.
Kunal
USA, November 02, 2026
★★★★★
Good Communication
I got clear answers to my doubts. It was helpful to get guidance without visiting India. kudos
Prateek
Chennai, November 02, 2026
★★★★★
Savings While Working Abroad
I wanted to keep investing in India while working overseas. The online assistance was useful and helped me understand the process.


˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar Insurance Brokers Private Limited does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
Disclaimer: #The investment risk in the portfolio is borne by the policyholder. Life insurance is available in this product. The maturity amount of Rs 1 Cr. is for a 30 year old healthy individual investing Rs 10,000/- per month for 30 years, with assumed rates of returns @ 8% p.a. that is not guaranteed and is not the upper or lower limits as the value of your policy depends on a number of factors including future investment performance. In Unit Linked Insurance Plans, the investment risk in the investment portfolio is borne by the policyholder and the returns are not guaranteed. Maturity Value: ₹1,05,02,174 @ CAGR 8%; ₹50,45,591 @ CAGR 4%. *Tax benefits and savings are subject to changes in tax laws. All plans listed here are of insurance companies’ funds.
*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ

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