Get Life Insurance from Kotak Life with a Selfie

Kotak Mahindra Life Insurance Company, commonly known as Kotak Life Insurance, has announced a campaign with the name of #SelfieWorthTaking. The campaign is one of its kind initiatives taken by this life insurance provider wherein a selfie of an insurance prospect is used to determine the payable premium for purchasing a term insurance plan.

Read more
Get ₹1 Cr. Life Cover at just ₹449/month+
Term Insurance plans
Save more with upto 10% discount
Covers COVID-19
Policybazaar is
Certified platinum Partner for
Insurer
Claim Settled
98.7%
99.4%
98.5%
99%
98.2%
98.6%
98.82%
96.9%
98.08%
99.2%

+Tax benefit is subject to changes in tax laws. +Standard T&C Apply

++Discount is offered by the insurance company as approved by IRDAI for the product under File & Use guidelines

Get ₹1 Cr. Life Cover at just ₹449/month+
+91
View plans
Please wait. We Are Processing..
Get Updates on WhatsApp
By clicking on "View plans" you agree to our Privacy Policy and Terms of use
We are rated
58.9 million
Registered
Consumers
51
Insurance
Partners
26.4 million
Policies
Sold

All you need to do is to log on to the website ‘insurance.kotak.com/selfie’ from your smartphone, click a selfie and get the quotation of the term insurance premium that you have to pay. The #SelfWorthTaking platform uses facial analysis algorithm to determine the premium of a term insurance plan. The main aim of running this campaign is to make the experience of selfie clicking memorable and meaningful.

The head of marketing in Kotak Mahindra Life Insurance Company, Jasneet Bachal says that it is an innovative experience that is playing a powerful role in extending the insurance narrative to the younger and digital savvy generation. This campaign is also breaking the barrier that taking an insurance plan is a time taking, difficult, and expensive as well. This is because taking a term insurance plan is now as easy as taking a selfie.

There are different life insurance types available in the market and a term insurance plan is one that offers death benefit in case of death of the policyholder during the policy term. The approach of getting term plan through selfie is getting so many positive responses because of its simpler and less complicated process. You can also increase the insurance cover of your term insurance plan by including some add-ons like accidental death benefit, disability cover, etc. You can also include critical illness cover by selecting ‘Kotak Critical Illness Plus Benefit’ add-on by paying some additional premium.

‘Selfie’ was included in the Oxford Dictionary on November’ 2013 as the ‘word of the year’, however, this word is not new and was used for self-expression even since the inception of the camera. The invention of the smartphone has accelerated the trend of the selfie. Therefore, with this campaign, Kotak Life Insurance is trying to make the selfie clicking experience constructive and meaningful.

About Kotak Life Insurance Company:

The Reserve Bank of India gave the certificate of banking to the Kotak Mahindra Financial Limited (KMFL), a flagship company of Kotak Mahindra Group, in the year 2003. Before this, the Kotak Mahindra Group was providing financial services in India since 1985. However, after getting the banking certificate, the Kotak Group started banking operations in India and renamed itself as Kotak Mahindra Bank Ltd, which is the parent company of Kotak Life Insurance Company. Kotak Life Insurance is one of the fasters growing life insurance provider of India and as per the data received, till March’ 2018, the company is providing life insurance coverage to approximately 20 million people of the country. With offering the best insurance services, the company has now come up with one of the most innovative campaigns #SelfieWorthTaking.

Types of Term Plans


Life insurance articles

Recent Articles
Popular Articles
Post Office Gram Suraksha Scheme Calculator

27 Jun 2022

A Post Office Gram Suraksha Scheme calculator is a useful online...
Read more
What happens if you stop paying life insurance premiums?

03 Jun 2022

Buying the best life insurance plan is a wise and learned...
Read more
Postal life Insurance Tax Benefits

26 May 2022

Postal Life Insurance is the oldest life insurer in the country...
Read more
How to Download PLI Statement Online?

24 May 2022

PLI or Postal Life Insurance was an initiative originally...
Read more
Is Life Insurance an Investment?

24 May 2022

The thumb rule to building wealth is to invest your money in...
Read more
How to Check LIC Policy Status, Details, Statement via Online/SMS/Call
Last year, Mr. Rajiv Verma bought a Child LIC policy to provide financial security for his kid's future. However...
Read more
SBI Life Insurance 50,000 per year Plan for 5 Years
Life insurance is not only about the financial protection of the family but also about working for life’s...
Read more
How to Cancel SBI Life Insurance Policy?
As per the Insurance Regulatory and Development Authority, you can cancel a life insurance policy taken within 15...
Read more
Post Office Gram Suraksha Scheme Calculator
A Post Office Gram Suraksha Scheme calculator is a useful online tool that can be accessed free of cost. It helps...
Read more
PLI Surrender Value Calculator
PLI Surrender Value Calculators have proven to be one of the simple tools for digitally savvy customers. PLI...
Read more

top
View Plans
Close
Download the Policybazaar app
to manage all your insurance needs.
INSTALL