Aditya Birla Sun Life Insurance

Claim Settlement Ratio - 96.45%*
*Data according to IRDA Annual Report (2018-19)
  • Tax Benefit

    Upto Rs. 75000

  • Life Cover Till Age

    99 Years

  • 8 Lakh+

    Happy Customers

*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply

*Please note that the quotes shown will be from our partners

Aditya Birla Sun Life Insurance Company Limited (ABSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc., one of the leading international financial services company from Canada. Aditya Birla Sun Life Insurance has contributed to the growth and development of the life insurance industry and is currently one of the leading life insurance companies in the country.  Their customer base comprises of over two million policy holders. The Company offers a complete range of plans comprising protection solutions, children's future solutions, wealth with protection solutions, health and wellness solutions, retirement solutions and savings with protection solutions. Its distribution network is in over 500 cities, 560 branches, around 85,000 empanelled advisors and over 140 partnerships with corporate agents, brokers and banks.

birla sun life insurance

It’s been a decade that has contributed significantly to the growth and development of the life insurance industry of our country. They have also pioneered in the launch of Unit Linked Life Insurance plans. Their vision is to be a leader and role model in integrated financial services. They value Integrity, commitment, Passion, Seamlessness and Speed.

Insurance Plans by Aditya Birla Sun Life

Aditya Birla Sun Life Insurance Company Limited offers a wide variety of insurance plans to the customers. These life insurance plans cater to all the basic needs and necessities of the customers at a very competitive rate of interest. They take care of all the basic necessities of the customers by insuring them against all sorts of risks through a wide variety of plans to choose from. The different types of insurance plans offered by Birla Sun Life Insurance Company Limitedare as follows:

  • Life Term Solutions
  • Savings with Protection
  • Children’s Future Solution
  • Pension Solution Plan
  • Ulip Solution Plans
  • Rural
  • NRI

Aditya Birla Sun Life Insurance Plans

Birla Sun Life Plan

Plan Type

Entry Age

Maximum Maturity Age

Policy Term

Minimum Sum Assured

ABSLI Protector Plus Plan

Traditional Term Insurance

18 years - 65 years

70 years

5 years - 30 years

Rs. 30,00,000/-

ABSLI Protect@Ease

Online term plan

18 years - 55 years

80 years

5 years - 30 years

Rs. 50,00,000/-

ABSLI Secure Plus Plan

Traditional Non-participating Life Insurance Plan

5 years - 50 years

63 years

13 years

Rs. 7,25, 000/-

ABSLI Vision Money Back Plus Plan

Traditional Participating Money Back Life Insurance Plan

13 years - 45 years

_

20, 24 , 25 years

Rs.1,00,000/-

ABSLI Vision Endowment Plan

Participating endowment Plan

1 years - 55 years

_

20 years

Rs.1,00,000/-

ABSLI Vision Star Plan

Traditional Participating Child plan

18 years - 55 years

75 years

14/16 years - 21/23 years

Rs.1,00,000/-

ABSLI Empower Pension Plan

Unit Linked Pension Plan

25 years - 70 years

80 years

5 years - 30 years

Depends on Fund Value

ABSLI Immediate Annuity Plan

Immediate Annuity  Plan

30 years - 90n years

N/A

N/A

Rs. 12,000/- per year

ABSLI Wealth Assure Plan

Unit Linked Life Insurance Plan

8 years - 65 years

75 years

10, 15, 20, 25, 30 years

Fund value or at least 105% of the total Premium paid

ABSLI Wealth Aspire Plan

Unit Linked Insurance Plan

30 days - 60 years

18 years - 70 years

10 years - 40 years

Rs. 3,00,000/-


Life Term Solutions:

As we all know and somehow we have accepted the fact that life is filled with uncertainties and hence the protection of our family tops our priority list. Hence we always try to ensure that even during our absence our family enjoys the same lifestyle and leads a comfortable life. So Aditya Birla Sun Life Insurance brings those plans that are simple yet economic and help us achieving our objectives irrespective of what the shortcomings are. They have assured that the premiums are very reasonable and helps fit in the budget easily. The different kind of Protection Solutions Plans are as follows:

ABSLI Protector Plan Plus -This is a plan that promises to take care of the family keeping in of the growing needs and in turn makes provision for a good lifestyle. The features of the plan is enlisted below:

  • Complete financial protection at low costs
  • Entry age - 18years - 65years
  • Minimum Sum Assured amount - 30,000/-
  • Death Benefit Available - 10 times the annualized premium + Sum assured at the date of death
  • Tax Benefits - this plan offers tax benefits under Section 80C and Section 10(10D) of Income Tax Act,1961
  • Total & Permanent Disability Benefit -In case there is any kind of disability during the plan term then 50% of the Sum Assured is paid and death benefit remains unaffected.

ABSLI Future Guard Plan- This plan provides complete financial freedom even when you're not around. This plan is ideal if you want an economic way of providing for cover and would like to protect your family you also get back all your premiums back on maturity. So you can enjoy life knowing that your family's future is secured and guaranteed even in your absence and your premiums are yours on your survival. The features of the plan is enlisted below:

  • Entry age - 18years - 65years
  • Minimum Sum Assured amount -5,00,000/-
  • Death Benefit Available - 10 times the annualized premium + Sum assured at the date of death
  • Tax Benefits - this plan offers tax benefits under Section 80C,80D and Section 10(10D) of Income Tax Act,1961

ABSLI Easy Protect Plan - Aditya Birla Sun Life Insurance presents this traditional term insurance plan which gives you the option for flexible cover and it also includes increasing and constant term assurance. It secures you and your family financially at an affordable cost. As our responsibilities only keep increasing with time, it protects your family against extra liability. The features of the plan is enlisted below:

  • Entry age - 18years - 55years
  • Complete financial solution and that too at affordable costs
  • Two plans options to your requirement.
  • Minimum Sum Assured amount -50,00,000/-
  • Death Benefit Available - In case of demise of the insured the sum assured applicable shall be paid to the nominee.
  • Tax Benefits - this plan offers tax benefits under  Income Tax Act,1961
  • Surrender Benefit - the policy will acquire a surrender value immediately after the issuance of the policy.

ABSLI Protect @ Ease - The happiness and security of our family is always your priority. We always want to ensure that your loved ones never have to compromise on their dreams aspirations.We understand that in this fast paced world, you are always looking for convenience while considering a term plan. Keeping all this in mind, this plan brings you a hassle-free way of getting the advantage of term life insurance for the security of your family. In addition to this unmatched convenience, you can also choose your sum assured, the duration of the policy and more. Our flexible plan is tailored to give you the best cover possible, ensuring that your family gets the future they deserve. 

ABSLI DigiShield Plan - It is a non-participating and non-linked term insurance policy. The policyholder can customize this plan according to the requirements of all the stages of life at a very reasonable cost. The key features of this plan are:

  • The plan offers full financial protection at a very reasonable price.
  • The plan provides the option to enhance the coverage of the policy at different key milestones of the policy's life.
  • The plan provides two options for a plan to suit the protection requirements of the policyholder.
  • Gives the option to cover the spouse of the policyholder under the same plan.
  • Offers the inbuilt benefit of a terminal illness.
  • The plan offers flexible terms of premium payment.
  • Multiple options to get death benefits in order to meet the requirements of the nominee of the policyholder.
  • The policyholder can enhance his/her insurance with appropriate options of rider.

ABSLI Ultimate Plan - To protect the family of the policyholder against various uncertainties of future, and to make sure that the dreams of the family members are secured when the insured is not around, this non-participating and non-linked term insurance plan are introduced by Aditya Birla Sun Life Insurance Company. Some of the key features of this plan are:

  • The plan provides inbuilt terminal illness cover.
  • The policyholder gets the option to enhance his/her cover at different key milestones of one’s life.
  • Offers long term insurance protection cover for approximately 50 years.
  • Provides flexible premium payment term.
  • To meet the changing needs, the policyholder can select death benefits through multiple options.
  • The policyholder can enhance the coverage of his/her insurance with some appropriate rider.

ABSLI Income Shield Plan - It is a non-participating and non-linked term insurance policy that is designed for the salaried based entrepreneurs and professionals. The main focus of this plan is to provide financial support to the family of the policyholder in case of unfortunate events like the death of the policyholder. The plan makes sure to provide the monthly income needed by the family members for leading the same lifestyle. The key benefits of this policy are:

  • The plan offers complete financial protection at a very reasonable price.
  • Offers EVA benefit, which is exclusively for female customers.
  • Provides four plan options to meet the protection requirements of the policyholder.
  • Flexible income benefit and premium payment terms.
  • A policyholder can enhance the inclusions by selecting some appropriate riders.

ABSLI Life Shield Plan - Each person is different and so does the need for his/her family, therefore, one policy may not be able to match the requirements of all. This plan offers the flexibility to make a combination of eight different policy options as per the requirements of the family. The key benefits of this plan are:

  • Provides option to enhance the coverage at different key stages of your life.
  • Offers multiple options to suit different requirements of the policyholder.
  • Provides option to cover the spouse of the insured in the same policy.
  • Offers inbuilt terminal illness cover.
  • Premium return option.
  • Provides option to enhance the coverage with appropriate option of rider.
  • Offers multiple options to get death benefits.

Saving with Protection:

Life is full of uncertainties and we never know what life has planned for you. This is where ABSLI Savings with Protection solutions come to your aid. By helping you make small savings in a disciplined manner, we can create a corpus for fulfill your family's wishes in the future. Since the amount is small, you can continue enjoying your current lifestyle without compromises. What's more, your family will get the added security of a Life Cover & tax free returns. The different kinds of Plans are enlisted below:

ABSLI Vision MoneyBack Plus Plan - This plan gives you the advantage of money back policy. It’s a traditional plan which also meets your financial requirement and life cover to meet any unexpected danger. Some of its features are listed below:

  • Entry age - 13years - 45years
  • Minimum Sum Assured amount -1,00,000/-
  • Guaranteed Survival Benefit- A survival benefit is given at every 4th or 5th year of the plan as percentage of sum assured. The regular payouts are given as long as life insured survives and these are predefined percentages on sum assured.
  • Death Benefit Available -the nominee receives Sum assured + accrued bonus +terminal bonus.
  • Maturity Benefit is given with Accrued bonus + Terminal Bonus, and posts these payments the plan is permanently terminated.
  • Tax Benefits - this plan offers tax benefits under Section 80C, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Vision Life Income Plan - Despite the uncertainty in our lives we always try to plan for all of life’s important responsibilities and stages, hence to fulfill these efforts and dreams we need a regular source of extra income. It is then this plan comes into the picture. It is a traditional whole life plan which not only helps us to fulfill all the responsibilities but also realizing the dreams by providing a steady extra income. In this plan survival benefits are payable every year the end of the premium paying term till maturity and a life insurance benefit, this plan offers a perfect blend of income and financial protection for you and your family. Some of its features are listed below:

  • Entry age - 1year - 60years
  • Minimum Sum Assured amount -2,00,000/-
  • Access to rider at nominal extra cost.
  • Comprehensive financial protection the family with whole life covers up till age 100.
  • 5% of the sum assured + bonus every year after premium paying term
  • Death Benefit Available - the nominee receives Sum assured + accrued bonus +terminal bonus.
  • Maturity Benefit is given with Sum Assured + Terminal Bonus, and posts these payments the plan is permanently terminated.
  • Tax Benefits - this plan offers tax benefits under Section 80C, 80Dand Section 10(10D) of Income Tax Act, 1961.

ABSLI VisionEndowment Plan -This plan assures you that your savings are absolutely safe and moreover it starts giving you growth in your savings with accrued bonus from the first year itself. Some of its features are listed below:

  • Entry age - 1year - 55years
  • Minimum Sum Assured amount -1,00,000/-
  • Death Benefit Available - the nominee receives Sum assured + accrued bonus +terminal bonus. In case the death is due to accident then an sum assured is paid up as additional benefit.
  • Maturity Benefit is given with Sum Assured + Accrued Bonus+ Terminal Bonus, and posts these payments the plan is permanently terminated.
    • Tax Benefits - this plan offers tax benefits as per extant laws

ABSLI Savings Plan - This plan not only allows you to regularly save money and also helps it grow over the time. This plan allows you to have mental satisfaction and peace to meet your future financial requirements. Some of its features are listed below:

  • Entry age - 18years - 50years
  • Minimum Sum Assured amount -30,000/-
  • Access to rider at nominal extra cost.
  • Comprehensive financial protection the family with whole life covers up till age 100.
  • 5% of the sum assured + bonus every year after premium paying term
  • Death Benefit Available - the nominee receives Sum assured + accrued bonus + guaranteed additional bonus+terminal bonus.
  • Maturity Benefit is given with Sum Assured + Terminal Bonus + guaranteed additional bonus.

ABSLI Vision Life Secure Plan - We must inculcate this habit of saving very early in our lives because in the long run not only  good amount of wealth is accumulated but also tax benefit is available from a lot of them. Some of its features are listed below:

  • Entry age - 1year - 60years
  • Minimum Sum Assured amount -2,00,000/-
  • Access to rider at nominal extra cost.
  • Comprehensive financial protection the family with whole life covers up till age 100.
  • 5% of the sum assured + bonus every year after premium paying term
  • Death Benefit Available - the nominee receives Sum assured + accrued bonus +terminal bonus.
  • Maturity Benefit is given with Sum Assured + Terminal Bonus + Accrued Bonus.
  • Tax Benefits - this plan offers tax benefits under Section 80C, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Income Assured Plan - This plan is of a traditional nature providing savings and protection. It gives assured income benefits payable from the end of the premium paying period and life insurance benefits. This plan comes with monthly income and financial security. Some of its features are listed below:

  • Entry age - 8years - 60years
  • Minimum Sum Assured amount -1,00,000/-
  • Guaranteed Additions - these addition will added to the policy at the beginning of each quarter after the completion of the premium payment term until policy date maturity.
  • Death Benefit Available - the nominee receives Sum assured + guaranteed additions accumulated till death.
  • Maturity Benefit is given with Sum Assured + guaranteed additions accumulated
  • Tax Benefits - this plan offers tax benefits under Section 80C, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Vision Regular Returns Plan - ABSLI Vision Regular Returns Plan is a traditional participating endowment plan. With survival benefits payable every year from 5th policy anniversary till maturity and life insurance benefit, this plan offers a perfect combination of liquidity, savings and financial protection of your family. Some of its features are listed below:

  • Entry age - 13years - 45years
  • Minimum Sum Assured amount -2,00,000/-
  • Survival Benefit - this benefit is distributed from 5th year and every subsequent policy anniversary till maturity you receive a guaranteed survival benefit.
  • Death Benefit Available - the nominee receives Sum assured +Accrued Bonus till date
  • Maturity Benefit is given with Accrued Bonus less non- guaranteed survival benefits already paid.
  • Tax Benefits - this plan offers tax benefits under Section 80C, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Vision Endowment Plus Plan - All our lives are filled with uncertainty so if there is any policy which assures you that not only is the money safe but your returns will be higher than your investment. With the return of premium along with accrued bonuses on maturity and protecting your family's financial security.So by investing in ABSLI Vision Endowment Plus Plan, your investment can go a long way in building a safe and financially sound future for your family, today as well as in the years to come. Some of its features are listed below:

  • Entry age - 30 days - 60years
  • Minimum Sum Assured amount -1,00,000/-
  • Tax Benefits - this plan offers tax benefits under Section 80C, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Guaranteed Future Plan - A unique plan designed to help you meet your responsibilities for certain major milestones of your life such as children education, marriage, exotic family holidays etc. Some of its features are listed below:

  • Entry age - 18years - 50years
  • Sum Assured amount -10 * Annual Premium
  • Flexibility to choose - premium paid every year, policy term, death benefit option.
  • Tax Benefits - this plan offers tax benefits under Section 80C, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Guaranteed Milestone Plan - It is a non-participating and non-linked life insurance plan that understands the financial requirements of the family of the policyholder. The key benefits of this plan are:

  • Guaranteed death and maturity benefits.
  • Provides flexibility to select the term of the policy.
  • Offers guaranteed additions that boost the corpus every year.
  • By selecting a joint life protection option, one can cover his/her spouse as well in the same policy.
  • The plan offers flexibility to enhance the insurance coverage with the help of an appropriate rider.

ABSLI - Jeevan Bachat Plan - It is a small savings non-participating and non-linked plan that helps the policyholder to create a large corpus. The plan offers life cover and guaranteed returns ten times of the premium with tax benefits. The key benefits of this plan are:

  • The plan offers guaranteed death benefit if the policyholder dies during the term of the policy.
  • Apart from the death benefit, the policy also offers maturity benefits.
  • The policy also provides reduced paid-up advantages.
  • The policy provides guaranteed additions that accrue monthly basis.

ABSLI Monthly Income Plan - This is a participating non-linked life insurance policy that offers monthly income to its policyholders. The key benefits of this policy are:

  • The plan provides assured monthly income for taking care of the recurring requirements of the policyholder.
  • Provides lump sum bonus on the maturity of the policy.
  • Offers financial protection for the entire family.
  • Provides inbuilt accidental death advantages.
  • The option of increasing or level income of 10, 15, and 20 years.
  • The plan offers a deferment period of zero, five and ten years after the policy completes the premium payment term.
  • The plan offers tax benefits.

Children’s Future Solution

A child is a source of joy for every parent. You work towards ensuring that you have the means to meet the big future expenses of your child, be it for higher education, marriage or any other dreams that you have for your child. This plan is designed to meet future requirement of your child by allowing us to meet the major expenses. They also offer you the choice of guaranteed returns or the flexibility to manage your fund options to make your money grow as per your needs. 

ABSLI Vision Star Plan - As the child grows up and looks for success in this fast paced world, he will always look to you for support and inspiration. Hence you will need a plan that gives your child the confidence to pursue and discover his/her real passion. Presenting, ABSLI Vision Star Plan, so that you can ensure that your child doesn't miss out on opportunities due to insufficient funds. Some of its features are listed below:

  • Entry age - 18years - 55years
  • Sum Assured amount -1,00,000/-
  • Regular Bonus - Simple Bonus is declared at the end of each financial year and it will be added to your policy.
  • Maturity Benefit - Accrued Bonus till date + Terminal Bonus
  • One can take loan in this plan once it has acquired its surrender value. Minimum loan amount is 5,000/- and maximum is 85% of your surrender value.

Pension Solution Plans

At retirement, income stops but the expenses don’t. It is therefore important to start saving early and in a planned manner for a comfortable and in a disciplined manner for a stress-free retired life. What is also important is to determine your goal for the retirement corpus basis your projected needs during retired life.

Aditya Birla Sun Life Insurance Retirement Solutions ensure that you enjoy a secure and happy retired life. 

ABSLI Empower Pension Plans - This is a plan designed to ensure that one remains in control of the non-earning phase of one’s life. It is basically a unit linked, non-participating pension plan an helps you focus on your goals enhance your savings. Some of its key features are as follows:

  • Entry age - 25years - 70years
  • Death Benefit - Guaranteed Death Benefit/Fund value as on date of intimation or accumulation of all basic premiums paid or accumulation of all basic premiums paid till date at a compounding guaranteed rate.
  • Tax Benefits - this plan offers tax benefits under Section 80CC, and Section 10(10D) of Income Tax Act, 1961.

ABSLI Immediate Annuity Plan - Aditya Birla Sun Life Insurance Immediate Annuity Plan enables you to convert your savings or lump sum amounts into an instantly guaranteed lifetime income source after retirement, which you can avail anytime you choose to.

ABSLI Empower Pension - SP Plan - In this policy, investment risk in investment portfolio is borne by the policyholder.Linked Insurance Products do not offer any liquidity during the first five years of the contract. ABSLI Empower Pension - SP Plan - this plan will help you gain financial freedom during your second innings. Helps you focus on your goals and enhances your savings for a future free from worries.

Ulip Solution Plans

If you buy this premium then your dreams are secure, these plans offer you flexible plans and encourage you to save regularly.

  • ABSLI Wealth Max Plan - Single pay unit linked plan it allows you to choose where to invest in 13 different funds.
  • ABSLI Wealth Secure Plan - its life insurance plan and ensures to meet your family’s dream with Whole Life Cover.
  • ABSLI Wealth Assure Plan - it’s a protection and savings plan enabling your wealth to grow steadily.
  • ABSLI Fortune Elite Plan - this plan allows you to decide your premium amount under 3 different plans.
  • ABSLI Wealth Aspire Plan -in this policy the insurer is rewarded for policy continuance in the form of additional units will be added to your policy

Rural Solutions

A large population of India lives in the rural areas. The impact of risks associated with life and health are far more severe on this population as compared to the urban population with higher levels of income. 

Birla Sun Life launched its rural program in 2001 to provide insurance to the rural populace of India. This includes the endowment product that provides life cover and guarantees returns to the insured on maturity.

  • ABSLI BimaDhanSanchay - provides the security of life insurance and guarantees return of premiums paid on maturity.
  • ABSLI Bima Suraksha Super - Simple and hassle free plan providing security to family’s future
  • ABSLI BimaKavachYojana - it’s a 3 year plan with death,maturity and surrender benefits.
  • ABSLI Grameen Jeevan Raksha Plan - plan designed to cater to needs of rural population and a term insurance.

NRI Solutions

NRI solutions can help you ensure that your dreams and aspirations are not compromised even while you stay away from your family. They help you plan all your goals like planning for your child's education, planning for your retirement, building a house, caring for your parents back home.

  • ABSLI Vision Life Income Plan - ABSLI Vision LifeIncome Plan, a traditional participating whole life plan that helps you to not only plan your financial goals but also realize your dreams by providing you with a steady income and whole life cover.

Claims Ratio of Aditya Birla Sun Life Insurance Company

Year

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

2017-18

Claims ratio

89.12

89.09

94.66

90.94

82.55

87.76

95.3

88.45

94.69

97.22

Market Share of Aditya Birla Sun Life Insurance Company

Year

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

Market share

3.2

2.7

1.6

1.7

1.7

1.4

1.7

1.6

Aditya Birla Sun Life Insurance - FAQs

Aditya Birla Sun Life Insurance - Latest News

  • Sun Life’s stake hike completed in the insurance joint venture launched Aditya Birla

    Aditya Birla Sun Life Insurance Company, held 6.9 % of the market shares for a period of 9 months ending on 31st December, 2015 and assets of Rs.30,421 Crore at the end of the calendar year 2015.

    Aditya Birla Nuvo Limited declared the successful accomplishment of financial stake increase of Sun Life in ABNL’s insurance JV. The financial stake of Aditya Birla Sun Life Insurance Company, by the means of this transaction, became 49% from 26%.

    As stated by the company in a release, Aditya Birla Nuvo Limited will now be holding 51% controlling stake of the insurance JV. ABNL received a payment of Rs. 1,664 Crore from Birla Sun Life in exchange of an additional stake of 23%. The transaction has valued Birla Sun Life at a total of Rs. 7,235 Crore.

    Nearly a total of 437 million shares, which makes 23% of the paid up and issued equity share capital of Birla Sun Life, were sold to Sun Life Financial by Aditya Birla Nuvo Limited. ABNL stated that the funds generated by the stake sale will lead to a substantial decrease in the debt of the company. Also, as per the company release, the free cash flow generated by the transaction will help ABNL strengthen its growth plans.

    Birla Sun Life is currently catering to a minimum of 16 lakh policyholders.

  • Aditya Birla Sun Life Insurance Company adapts cluster method to achieve sales targets

    Aditya Birla Sun Life Insurance, the private life insurance company, has switched to cluster method in order to analyze the usual issues faced by specific groups in the nation. This is being done with an intention to design solution-based products for those clusters. The company has also designed a lab to bring up design specific solutions for all the examined clusters and also recognize more of such clusters.

    "We are trying to do things differently for financial services. We realized that the trust in buying these products was going down. We started believing there has to be some core reason for this and then began looking at newer methods to deal with it," said Pankaj Razdan, CEO, Aditya Birla Sun Life Insurance. Razdan explained the thought behind this concept, which is: to build trust in the consumer population, it is necessary to understand them and their needs.

  • Keen vision of Aditya Birla Sun Life Insurance might prove profitable this year

    Jan 29, 2016: In this volatile quarter the big player Aditya Birla Sun Life Insurance is promising proper returns. The CIO of this big corporation, Sashi Krishnan suggests low returns this season. The market is suffering a low trench as China, one of the world’s largest economies is going through a setback which might have a consequence on the emerging market and capital outflows will be witnessed if not stabilised soon.

    Revenue growth will be flat. He also said that after watching the budgets very attentively investment spending will significantly give results. The year 2016 will also witness structural reforms that did not happen in the previous year although administrative reforms were significant. The company has its own USP. It provides attractive valuations for the investors and imparts proper corporate governance focus.

    Aditya Birla Sun Life Insurance outperforming the other players diverting its funds to some promising energy sectors for better returns. Both the company and the investors will be profited for the venture.

  • Sun Life’s 23% stake ascend in Aditya Birla Sun Life Insurance approved by CCI

    JSun Life's acquirement of 23% added stake in Aditya Birla Sun Life Insurance has been approved by the Competition Commission of India (CCI). Birla Sun Life Insurance is a joint venture between Sun Life Financial and Aditya Birla Nuvo. The company is a private life insurance competitor in India and holds new business premium market share of 7.9% as of September 30, 2015.

    Canada's Sun Life's stake in ABSLI will rise from 26% to 49% due to this acquisition. "CCI approves acquisition of additional 23% equity of Aditya Birla Sun Life Insurance by Sun Life Financial (India) Insurance Investments," said CCI on Monday. Also, this sale of 23% stake will fetch Aditya Birla Nuvo about Rs 1,664 crore.

  • Birla Sun Life scripts another 'buland' story with a human touch

    A new film has been launched under Aditya Birla Sun Life Insurance’s 'Khud ko kar buland' campaign. Shot in a hospital ward, this film features an old gentleman who has recently had bypass heart surgery. When his boss comes to see him, he gets worried about his boss’ air travel ticket, and his replacement. On the other hand, the boss is concerned about his PA's health and wants to know how soon he will get back to work.

    When the old man’s wife tells the boss that the doctors have told him not to work, he supports his PA and offers the same job to his son. On this, the PA reveals that this would not be required, as his son has already left for the UK to do his masters. The boss happily congratulates the young man and his assistant proudly says that his son would not have to fix appointments, instead give them.

    As they all rejoice with laughter, a voice over says, that you cannot control the unavoidable, but the unavoidable would not be able to control you either. Protect your loved ones and your dreams.

  • Birla Sun Life ties up with Peerless Financial for Wider Distribution of Insurance Products

    Aditya Birla Sun Life insurance and Peerless financial Products distribution Ltd have signed a long-term agreement for a corporate agency tie-up. According to the Memorandum of Understanding signed between the two companies, Peerless, as a corporate agent, will now be selling all the products of Birla sun Life insurance.

    Aditya Birla Sun Life Insurance has been selling Life insurance products for the last 15 years now. But the Company’s popularity was limited to the customers from Urban India. With this new business tie-up, it is expected that Aditya Birla Sun Life Insurance will have a more widespread reach among various socio-economic sectors in India. Since Peerless has touchpoints over urban, suburban, and rural areas of India, Birla Sun Life Insurance products will be available to all these touchpoints from now on.

    Birla Sun Life offers need-based life insurance solutions to its customers. This tie-up will further value add to their customer relationship.

  • Birla Sun Life Introduces Resurgent India Fund-Series 3

    Mumbai, March 6: Birla Sun Life Asset Management Company has recently introduced Resurgent India Fund-Series 3. The company belongs to Aditya Birla Financial Services Group (ABFSG) and is the investment manager for Birla Sun Life Mutual Fund.

    The Resurgent India Fund-Series 3 is an equity-linked scheme with a term of 3.5 years from (and including) the allotment date.

    The subscription for the new fund offer (NFO) began from February 23, 2017. With the unit price of the scheme at Rs. 10 per unit, the subscription window will close on March 9, 2017.

    The fund scheme intends to produce capital appreciation by promoting investments in equity-related securities and equity securities that are to be expected to reap benefits from renewal in the economy of India.

    According to the company release, 80-100 per cent of assets will be allotted in equity securities and equity-related securities under this scheme. However, the remaining 0-20 per cent will be allocated in the debt instruments and money market.

    Being a part of the investment strategy, the Resurgent India Fund-Series 3 also intends to earn profits at apt moments to enjoy the benefits of the instability in the market. Under the scheme, a tiny portion of the corpus can be invested in fixed income securities that include money market instruments so that the liquidity requirements can be managed.

    The scheme will consist of a direct plan and regular plan with separate NAVs and a common portfolio. Under the scheme, each of the direct and regular plans will have dividend option with payout, growth option and sweep facility.

  • Women are More Under-insured than Men According to Aditya Birla Sun Life Insurance Survey

    Gurgaon, India, March 7: According to a report by Aditya Birla Sun Life Insurance, women are under-insured as compared to men in India. The report depicts that as of today; in urban internet population of the country only 50 percent of women are having life insurance coverage. However, the male statistics raises its line to 72 percent, i.e. 72 percent of males have got life insurance coverage.

    The statistics is way below that was anticipated, if we talk about the overall female population of India. Out of the overall customer portfolio of Aditya Birla Sun Life Insurance (ABSLI), only 23 percent is comprised by the women.

    The MD and CEO of Aditya Birla Sun Life Insurance, Mr. Pankaj Razdan quoted, “The risks in a women’s life are not given heed that is even more than a man’s life at times.”

    As per the report, only 26 percent of the females began in investing in insurance early, i.e. at the age of 20s-30s. The trend has not seen any changes since the inception of various products of life insurance.

    According to the survey report, women who fall in the middle-income bar are more inclined towards buying life insurance products. Despite the fact that female of the middle-income group prefer investing in savings linked products, other females have a preference for investing their crumbs in wealth related products. However, wealth related products are mostly prevalent in the lower-income group.

  • Aditya Birla Sun Life Insurance Introduces Chatbot to Tackle Customer Queries

    Mumbai, April 3: The life insurance wing of Aditya Birla Financial Services Group (ABFSG), Aditya Birla Sun Life Insurance (ABSLI) has introduced a complete insurance Chatbot.

    This Chatbot intends to cater a superior customer experience and lets the customers correspond in a natural way, get instant quotes of their premium and resolve their issues and facilitate their basic needs on the go.

    Pankaj Razdan, MD and CEO of Aditya Birla Sun Life Insurance (ABSLI) said, “At ABSLI, we make attempt to constantly cater our customers with better solutions by making use of latest technology for picture perfect experience and effective engagement , as they reach out to achieve their financial objectives with us.”

    He further added, “The Chatbot will assist our customers to obtain any information allied to their policies, get their premium quotes and facilitate personalised and quick experience to their queries related to life insurance.”

    As per Razdan’s, with this chat process, customers will be able to ask their queries from any part of the country and get a quick and instantaneous response, through live chat. Subsequently, the simple jargon-free language of the bot will resolve queries associated with customer’s policies, cater recommendations and customise the right product that focuses on the specific needs of the customers.

    Now the ABSLI customers will be able to put in their queries and the Chatbot will sort out your query real time. The bot will resolve queries on particular policies and will teach the customer on queries related to life insurance. Besides prompting awareness, it will also help in instant generation of a quote, registration of a claim, and can engage in a conversation with a customer in a natural way.

Written By: PolicyBazaar - Updated: 18 June 2020
Disclaimer: Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by an insurer.
Average Rating
(Based on 129 Reviews)
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Aditya Birla Sun Life Insurance Reviews & Ratings
4.4 / 5 (Based on 129 Reviews)
(Showing Newest 15 reviews)
Rajveer
Ahmedabad, October 20, 2016
Superb Plan
Having great experience with my ulip insurance, purchased by birla sun life insurance company. Service is facilitated 24X7 by the executives. Coverage is maximum and claims are high. Online services are really very good and even the renewals are done through online portal of the company.
Ranvir
Puducherry, October 20, 2016
Trusted insurance Plan
I purchased birla sun traditional insurance policy at very low price. The service facilitated to me is fantastic and on time always. Policy coverage is high and claims are high. Claims are easy to sanctioned due to fast service which is given by the staff members.
Madhvan
Badayun, October 20, 2016
Perfect Policy
Birla Sun life insurance company is good insurers and they provide wide range of insurance policies. Policy coverage is high and the claims are even better. claiming amount is big which is sanctioned when the policy get matured. Online portal is for online renewals of the insurance policies.
Gunjan
Nainital, September 27, 2016
Big Savings
Friend of mine suggested me a term insurance policy which I bought from birla sun life insurance company ltd. Service is absolutely fantastic which is facilitated by the whole term of the insurance company. The renewals are made easy through the service of online portal service.
Vijay
Mohali, September 27, 2016
Future Savings Plan
I have purchased birla sun life pension insurance plan. Service is fabulous from all the other insurers. Premium is less and payed thrice annually. Claims are the best part which are cleared by the staff and executives. Renewal and updates are easy to get through websites of the company.
Piyush
Kurukshetra, September 27, 2016
Birla Life Insurance
Policy I purchased from birla sun life insurance is for my child. Premium of the policy is less and claims are high which is very simple to sanction. Policy coverage is high ~90% and service is fast which is provided by the executives of the company.
Eklavaya
Bisalpur, August 25, 2016
Quality Investment
After a long search on web, i finally found good ulip insurance policy. I took it for me and my family. Service is unimaginable and always on time. The online portal give easy renewals of the policy and reduces paperwork. The insurance plan cut down my taxes also.
Jayant
Jabalpur, August 25, 2016
Fair Coverage
Wonderful policy i have got in very low investment i.e., bharti axa life insurance and product is traditional insurance. Policy cover maximum expenditures and claims are high which can be easily sanctioned. Updates of the insurance policy is send by the company regularly to my email address.
Tapish
Ajmer, August 25, 2016
Birla Insurance Policy
Recently i have purchased term insurance policy through birla sun life insurance. Premium is less and returns are high. Coverage is very high and claiming is very simple. Service is fast provided by company members.
Vijay
Panipat, August 19, 2016
Best Plan
Policy coverage is approx. 89% and the claims are even better. Service facilitate by the staff members of the company is quick and behaviour is nice. Great work birla sun life insurance and best ulip insurance policy. The online renewal option is very simple to use.
Rijul
Gautam_buddha_nagar, August 19, 2016
Retirement policy
Birla sun retirement insurance plan i have bought which come's in low investment. Service is fast and on time. The full coverage provided by the company in this plan. Claims are good which cleared simple process. Updates are mailed regularly on my mail id.
Ujval
Lucknow, August 19, 2016
Child Future Security
I have finally found a policy for my child which i buy from birla sun life insurance company. The policy coverage is fantastic and it's premium is less. Claims are high which can be easily sanctioned with help of executives of the insurance company.
Yajjan
Haridwar, July 18, 2016
Claims Are Good
The birla sun life is the one who facilitate the best plan which is ulip insurance plan. The policy covers maximum expenditures and the investment of the plan is less. Claims are very big and easy to sanctioned due to fast response from company members.
Arjun
Itanagar, July 18, 2016
Investment plan
Birla life insurance facilitate me the traditional insurance plan. The policy is very nice and premium is also low. The online portal service is awesome which provides the renewals and updates of the plan. It is very simple to use and anybody can use it.
Vinay
Greater_noida, July 18, 2016
Term plan
Term insurance plan which i purchased from birla sun life insurance. The policy premiums is very less and claims are high. The policy coverage is high and service provided by the executives and members of the company is great.
Mankaran
Junagadh, July 18, 2016
Trustable Policy
My pension plan is very good policy which i buy from birla sun life. Policy coverage is approx. 91% and the premiums are less. Claiming system is nice which facilitate the claiming amount very fast. The future is secure with the policy and the tension is released.
Niharika
Durgapur, July 18, 2016
High Coverage
Birla life insurance is very good insurance company, i purchase child insurance plan and it has great benefits and returns. The premium is low and claims are high which is easy to get due to fast service provided by the staff members.
Akshay
Masaurhi, July 05, 2016
ULIP Plan
The ulip insurance plan provide's me very nice benefits and service. Policy premiums are low and policy coverage is high ~90%. Service is so good, because of that the claims are easily sanctioned. Online portal service simple to access and anyone can operate it.
Parul
Kadipur, July 05, 2016
Good Investment
The insurance i have is traditional plan which is very good investment plan too. Service is fantastic and due to this the sanctioning of the claiming amount is very easy and simple. Hassle free paperwork. Policy coverage are high and premiums are less.
Hatim
Pipili, July 05, 2016
Very Nice
The term insurance plan which i purchase in less investment amount and it has low premiums too. Service given by the staff of the company is fantastic and even there web service is easy which can do renewals and many more things.
Birju
Budharaja, July 05, 2016
Pension Policy
Pension plan i buy in low premiums and it has great service provided by company. Hassle free paperwork and the online portal service is simple and easy to use. Policy coverage is high ~89% and the claims are good. Claiming is easy to cleared by the help of staff members and there good service.
Mannu
Khair, July 05, 2016
Child Plan
My father gave me a very nice future securing insurance policy plan which has low premiums and high returns. Child insurance plan, it has good terms and conditions with well behaviour by the staff of the company. Claiming is easy due to fast service.
Nitin
Aligarh, June 28, 2016
Fine Insurance Policy
My ulip plan is simple and good insurance policy which has some nice benefits. Premium of the plan is less but the policy coverage is high. Service is so quick provided by the company members. Behaviour of all of them is nice with calm nature. Good investment which has good payback returns.
Rohit
Alwar, June 28, 2016
Fair Insurance Policy
My traditional plan has low premium and it is beneficial in many ways. The policy coverage is high and claims are good. Service is nice which is on time too. The updates related to insurance policy is mailed to my email address regularly. Internet service is good and very simple to operate.
Saurabh
Bawal, June 28, 2016
Good Policy
My term insurance plan is very good and returns are much more than investment. The premium of the policy is low and claims are high. Policy coverage is fantastic and claims are easily sanctioned due to superb service provided by the company members. Nice future investment.