What Gen Z Wants: A Look at Their Corporate Health Insurance Expectations

Gen Z is the leading workforce in many industries. India has the largest number of Gen Z in the world. They have unique values and ideas that may take the industry in an upwards direction. Therefore, the organisation must strive to retain these talents and attract such talent from the development perspective. In addition, a company must comprehend Gen Z's expectations from health insurance in order to retain them in the organisation.

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Gen Z's Expectations from Health Insurance

Gen Z has a positive attitude toward healthcare benefits. They are serious about their health and take preventive measures in order to evade any symptoms. The casualties caused during the pandemic are still fresh in the memories of this generation. Hence, they prioritize necessary precautions to avoid such issues. Employers must meet Gen Z's expectations from health insurance. They must provide insurance policy benefits to their employees.

Let us discuss Gen Z's expectations from health insurance.

  1. Regular Checkups

    Gen Z is pragmatic in every situation. They are risk averse, which positively reflects their attitude towards healthcare benefits. They wish to have regular checkups in order to evade any symptoms. 

    The employer must conduct regular checkups and screening programs for their employees. The employees have become more health cautious after the outbreak of the Covid-19 pandemic. Therefore, the employer must offer preventive healthcare programs at regular intervals. 

    The awareness program may guide them more conveniently about the new diseases and their preventive measures. In addition, such programs may further promote healthy habits and reduce the requirement of medical expenses. 

    By conducting such programs, the employer may reduce the cost of medical expenses of the employees. Further, the employer may also build healthy habits which shall prevent risks and diseases. 

  2. Convenience

    Gen Z sees this world in the digital age. They are accustomed to online shopping in order to bring food and groceries to their doorstep. The employer must also offer the same convenience in healthcare benefits. 

    Gen Z's expectations from their health insurance include convenient healthcare interaction. The employer must provide the comfortable means to offer services which are highly accessible via online platforms. 

    Several companies and industries have set up their services and purchase of medicines on an online platform. The employer must follow such means in order to live up to Gen Z's expectations of health insurance. The employer may ensure that the employees preferably fetch the appointment. They do not have to wait for an appointment on an urgent basis.

  3. Subsidized Healthcare Plans

    The new generation highly prioritizes wellness and health. At the same time, this generation carries significant debts such as home loans, education loans, and many more. Therefore, they need subsidized healthcare plans in order to avoid the onus of self-treatment. The employer must include some flexible healthcare packages in the group health insurance program. 

  4. Mental Healthcare Benefits

    The young generation is pragmatic. They take mental stress and seek counselling in order to deal with symptoms like depression. Gen Z deals with multiple concerns at a time. Therefore, the employer must include therapies and counselling in the healthcare benefits programs.

  5. Family Cover

    The group health insurance scheme offers add-on coverage. The employer may add the family members of the employee under an insurance program. By taking such a step, the employee may reduce the concern on the employees. It is one of the practical ways to retain new talents in the organisation. The employer must follow such steps and add the family members of the employees.

Conclusion

The employer must eradicate the traditional method to provide health care benefits to the employees. Instead, he must ensure that the employees obtain group mediclaim insurance benefits. Gen Z expects affordable and convenient healthcare benefits from corporate health insurance. The employer must live up to the expectation in order to retain new talents.

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Written By: PolicyBazaar - Updated: 19 March 2024

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