Generali Central Life Insurance New Assure Plus

New Assure Plus is a non-linked participating life insurance plan designed to provide financial protection for your family while also helping you build a maturity corpus. The plan offers a choice between two death benefit payout options and provides an opportunity to receive bonuses declared by the insurer. It is suitable for individuals seeking life cover along with long-term savings benefits and flexible premium payment options.

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  • 13.2 Crore Registered Consumer
  • 53 Partners Insurance Partners
  • 6.29 Crore Policies Sold
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13.2 Crore
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53
Insurance Partners
6.29 Crore
Policies Sold
Disclaimer: #The investment risk in the portfolio is borne by the policyholder. Life insurance is available in this product. The maturity amount of Rs 1 Cr. is for a 30 year old healthy individual investing Rs 10,000/- per month for 30 years, with assumed rates of returns @ 8% p.a. that is not guaranteed and is not the upper or lower limits as the value of your policy depends on a number of factors including future investment performance. In Unit Linked Insurance Plans, the investment risk in the investment portfolio is borne by the policyholder and the returns are not guaranteed. Maturity Value: ₹1,05,02,174 @ CAGR 8%; ₹50,45,591 @ CAGR 4%. *Tax benefits and savings are subject to changes in tax laws. All plans listed here are of insurance companies’ funds.

What is Generali Central Life Insurance New Assure Plus?

Generali Central New Assure Plus is a Non-Linked Participating Plan offered by Generali Central Life Insurance. This investment plan provides financial security through life insurance protection and allows policyholders to participate in the profits of the company through bonuses.

The plan offers two death benefit payout options:

  • Option 1: Lump Sum Death Benefit Payout
  • Option 2: Lump Sum Death Benefit with Maturity Payout

Policyholders can choose the sum assured, policy term, and premium payment term based on their financial goals. The plan also offers flexibility through premium payment options and the ability to enhance coverage through an accidental benefit rider.

Features of Generali Central Life Insurance New Assure Plus

Choice of Death Benefit Options

The plan allows you to select from two death benefit payout structures:

  • Option 1: Lump Sum Death Benefit Payout
  • Option 2: Lump Sum Death Benefit with Maturity Payout

Participating Plan

The policy participates in the insurer's profits through:

  • Compound Reversionary Bonuses (if declared)
  • Terminal Bonus (if declared)

Flexible Policy Terms

  • Policy term ranging from 10 to 30 years.
  • Flexible premium payment terms based on the selected option.

Flexible Premium Payment Frequencies

Premiums can be paid:

  • Yearly
  • Half-Yearly
  • Quarterly
  • Monthly

Accidental Benefit Rider

Coverage can be enhanced through the Generali Central Life Insurance Accidental Benefit Rider.

Large Sum Assured Discount

Premium discounts are available for higher sum assured amounts.

Tax Benefits

Tax benefits may be available under prevailing tax laws.

Eligibility Criteria for New Assure Plus

Eligibility Parameter Details
Minimum Entry Age 3 years
Maximum Entry Age 55 years
Maturity Age 18 years to 70 years
Policy Term 10 to 30 years
Premium Payment Term Option 1: 5 years to Policy Term; Option 2: 5 years to (Policy Term minus 5 years)
Minimum Premium ₹10,000 annualised premium
Maximum Premium No Limit
Sum Assured Minimum ₹1,00,000
Maximum Sum Assured No Limit
Premium Payment Frequency Yearly, Half-Yearly, Quarterly, Monthly

Benefits of Generali Central Life Insurance New Assure Plus

Death Benefit

Option 1 – Lump Sum Death Benefit Payout

The nominee receives the higher of:

  • 105% of total premiums paid (excluding taxes, rider premiums and extra premiums), or
  • Death Sum Assured plus vested Compound Reversionary Bonuses (if any) plus Terminal Bonus (if any)

The policy terminates after payment of the death benefit.

Option 2 – Lump Sum Death Benefit with Maturity Payout

Two payouts are made:

Lump Sum Death Payout

The nominee receives the higher of:

  • 105% of premiums paid (excluding taxes, rider premiums and extra premiums), or
  • Death Sum Assured
Maturity Payout

At policy maturity, the nominee receives:

  • Guaranteed Maturity Sum Assured
  • Vested Compound Reversionary Bonuses (if any)
  • Terminal Bonus (if any)

No future premiums are payable after the death of the life assured, and the policy continues till maturity.

Death Sum Assured

Death Sum Assured is the highest of:

  • 10 times the Annualised Premium
  • Guaranteed Maturity Sum Assured
  • Absolute amount payable on death (equal to Sum Assured)

Maturity Benefit

Upon survival till maturity and payment of all due premiums:

Option 1

The policyholder receives:

  • Guaranteed Maturity Sum Assured equal to Sum Assured
  • Vested Compound Reversionary Bonuses (if any)
  • Terminal Bonus (if any)

Option 2

The same maturity benefit is payable. Additionally, maturity benefit remains payable even if the life assured dies during the policy term, provided all instalment premiums due till death have been received.

Bonuses

Compound Reversionary Bonus

The company may declare a bonus annually. The bonus is added to the Sum Assured and future bonuses are calculated on the enhanced amount.

Terminal Bonus

A discretionary terminal bonus may be declared and paid on death or maturity.

Tax Benefits

Premiums paid may qualify for tax benefits under:

  • Section 80C
  • Section 80CCC(1)
  • Section 80D
  • Section 10(10D)

Tax benefits are subject to prevailing tax laws.

Riders Under Generali Central Life Insurance New Assure Plus

Generali Central Life Insurance Accidental Benefit Rider

(UIN: 133B027V01)

This rider can be added to enhance coverage against accidental events.

For rider-specific benefits, terms, conditions, and exclusions, refer to the rider brochure.

Additional Details of Generali Central Life Insurance New Assure Plus

Premium Payment Options

Premiums may be paid:

  • Yearly
  • Half-Yearly
  • Quarterly
  • Monthly

Grace Period

  • 30 days for Yearly, Half-Yearly and Quarterly modes
  • 15 days for Monthly mode

Coverage continues during the grace period, subject to deduction of due premiums.

Revival of Policy

A lapsed or paid-up policy may be revived within two years from the due date of the first unpaid premium.

Policy Lapse

Premium Payment Term Less Than 10 Years

  • Policy lapses if first two policy years' premiums are unpaid.
  • No benefits are payable while lapsed.

Premium Payment Term 10 Years or More

  • Policy lapses if first three policy years' premiums are unpaid.
  • No benefits are payable while lapsed.

Paid-Up Value

After payment of:

  • At least two years' premiums (PPT less than 10 years), or
  • At least three years' premiums (PPT 10 years or more)

the policy acquires paid-up value.

The Sum Assured and Death Sum Assured are reduced proportionately.

No future bonuses accrue during paid-up status, though accrued bonuses remain attached.

Surrender Value

The policy can be surrendered after:

  • Two full years' premiums have been paid (PPT less than 10 years), or
  • Three full years' premiums have been paid (PPT 10 years or more)

The surrender value payable is the higher of:

  • Guaranteed Surrender Value (GSV)
  • Special Surrender Value (SSV)

Policy Loan

  • Available after the policy acquires surrender value.
  • Loan amount up to 85% of surrender value.

Free-Look Period

  • 15 days from receipt of policy document.
  • 30 days if purchased through distance marketing.

Nomination

Permitted under Section 39 of the Insurance Act, 1938.

Exclusions Under Generali Central Life Insurance New Assure Plus

Suicide Exclusion

If the Life Assured commits suicide:

  • Within One Year of Policy Inception

    Death benefit payable will be: 80% of premiums paid

  • Within One Year of Policy Revival

    Death benefit payable will be the higher of:

    • 80% of premiums paid till date of death, or
    • Surrender Value

Benefit Limitations

Under Option 2, nominees are not permitted to avail:

  • Policy loan
  • Assignment
  • Surrender rights

after the death of the life assured.

FAQs

  • 1. Does the plan offer maturity benefits?

    Yes. Maturity benefits include the Guaranteed Maturity Sum Assured along with applicable bonuses.
  • 2. Can I take a loan under the policy?

    Yes. Loans are available after the policy acquires surrender value, subject to policy conditions.
  • 3. Can a lapsed policy be revived?

    Yes. Revival is permitted within two years from the due date of the first unpaid premium.
  • 4. Does the plan offer bonuses?

    Yes. The plan may offer Compound Reversionary Bonuses and Terminal Bonuses.
  • 5. Are tax benefits available under the plan?

    Yes. Tax benefits may be available under Sections 80C, 80CCC(1), 80D and 10(10D), subject to prevailing tax laws.
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Disclaimer: Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by an insurer.
Average Rating
(Based on 1290 Reviews)

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Generali Central Traditional Plans Reviews & Ratings

4.6 / 5 (Based on 1290 Reviews)
(Showing Newest 10 reviews)
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Maximized Savings Minimum Hassle
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A Click to Secure Future
HDFC Life Click two Invest bought through PolicyBazaar provides a secure investment avenue. The plan features are comprehensive and user friendly. PolicyBazaar service was commendable throughout.
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A Solid Investment Option
I got Aditya Birla Wealth Aspire Plan from PolicyBazaar. Very good investment option Plan have many good things for long term goals. Big claps for PolicyBazaar their service is top notch
Punit
Delhi, July 24, 2026
A Wise Investment Choice
Opting for Bajaj Allianz Smart Wealth Goal via PolicyBazaar was a smart move. The plans features are superb and PolicyBazaar service exceeded my expectations. A seamless experience overall.
Divya
Ranchi, June 22, 2025
Kotak E Invest plus Policybazaar equal Win
Best combo. Policybazaars help made it stress free.
Harsha
Guwahati, June 21, 2025
Promise for Growth Plus Is Understated
It quietly delivers what it promises. Good pick.
Meera
Vellore, June 20, 2025
Click to Invest Makes Investing Fun
Simple UI digital first and a great entry level product.
Nikhil
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Goal Assure IV Seems Tailored for Me
Plan gives control over fund choice and returns.
Aditi
Vijayawada, June 16, 2025
Policybazaar Helped Me Choose Confidently
Smart Fortune Plus was explained so well. Really appreciated the clarity.
Nidhi
Indore, June 11, 2025
Birla Wealth Smart Plus Has Solid Features
Low charges and good growth options. Very happy.

˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ

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