Difference Between ULIP and Traditional Plans

The difference between ULIP and Traditional Plans lies in their structure and benefits. ULIPs combine insurance with market investments for higher potential returns and flexibility. Whereas, Traditional Plans focus on secure savings with guaranteed returns and stability.

Read more

ULIP Plans

  • Take the first step to ₹1 Crore
  • Plans delivering up to 18% CAGR
  • 100% online, Zero paperwork
  • Expert help at no extra cost
  • 4.8++ Rated
  • 13.2 Crore Registered Consumer
  • 53 Partners Insurance Partners
  • 6.29 Crore Policies Sold
We are rated++
rating
13.2 Crore
Registered Consumer
53
Insurance Partners
6.29 Crore
Policies Sold

Top performing plans˜ with High Returns**

Invest ₹10K/month & Get ₹1 Crore# Tax-Free*

+91
Secure
We don’t spam
Please wait. We Are Processing..
Your personal information is secure with us
By clicking on ''View Plans'' you, agreed to our Privacy Policy and Terms of use #For a 55 year on investment of 20Lacs #Discount offered by insurance company
Get Updates on WhatsApp

List of ULIP Funds ~
Fund Name
AUM
Returns (in %)
3 Year
5 Year
10 Year
59,296 Cr
Returns
20.18%
Highest Returns
Returns
17.51%
Returns
17.61%
Get Details
34,849 Cr
Returns
16.54%
Highest Returns
Returns
13.73%
Returns
14.58%
Get Details
32 Cr
Returns
22.85%
Highest Returns
Returns
22%
Returns
20%
Get Details
3,473 Cr
Returns
13.4%
Highest Returns
Returns
13.3%
Returns
12.6%
Get Details
10,835 Cr
Returns
17%
Returns
21%
Returns
22%
Highest Returns
Get Details
5,554 Cr
Returns
15.24%
Highest Returns
Returns
12.87%
Returns
14.27%
Get Details
5,661 Cr
Returns
18.59%
Highest Returns
Returns
16.95%
Returns
16.18%
Get Details
4,846 Cr
Returns
13.98%
Highest Returns
Returns
12.83%
Returns
13.63%
Get Details
3,211 Cr
Returns
13.79%
Returns
12.27%
Returns
15.14%
Highest Returns
Get Details
3,078 Cr
Returns
8.88%
Returns
8.91%
Returns
9.89%
Highest Returns
Get Details
1,402 Cr
Returns
7.39%
Returns
7.7%
Returns
9.55%
Highest Returns
Get Details
1,050 Cr
Returns
13.47%
Returns
12.57%
Returns
14.75%
Highest Returns
Get Details
503 Cr
Returns
10.25%
Returns
9.28%
Returns
11.16%
Highest Returns
Get Details
135 Cr
Returns
11.77%
Returns
11.56%
Returns
13.08%
Highest Returns
Get Details
5 Cr
Returns
8.66%
Returns
8.73%
Returns
10.44%
Highest Returns
Get Details
202 Cr
Returns
11.49%
Returns
12.8%
Returns
13.11%
Highest Returns
Get Details
2,664 Cr
Returns
7.78%
Highest Returns
Returns
6.22%
Returns
-
Get Details
see more plans

Disclaimer :
˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in

What is a Unit Linked Insurance Plan (ULIP)?

A Unit Linked Insurance Plan (ULIP) is a financial product that combines life insurance coverage with investment opportunities. It essentially puts your money to work in two ways:

  • Life Insurance: A portion of your premium goes towards life insurance, providing financial security for your loved ones in case of your unfortunate demise.

  • Investment: The remaining part of your premium is invested in funds chosen by you. These funds can be equity (stocks), debt (bonds), or a mix of both, depending on your risk tolerance and financial goals.

What is a Traditional Policy?

Traditional insurance plans are essentially life insurance policies that offer a combination of benefits, including:

  • Life coverage: This is the core benefit of any insurance policy. In case of the policyholder's death during the policy term, a death benefit is paid to the nominees.

  • Guaranteed returns: Unlike market-linked insurance plans, traditional plans offer fixed returns on your investment. This makes them suitable for people who are risk-averse and prioritize guaranteed growth over potentially higher returns.

ULIP vs. Traditional Plan

Parameter ULIP Insurance Traditional Insurance
Type Insurance cover with market-linked investment benefits. Pure insurance cover with fixed returns.
Investment Objective Long-term investment to generate market-linked profits along with insurance coverage. Fixed returns in the long term.
Nature of Return Variable returns based on market performance. Guaranteed returns with low-risk instruments.
Control on Investment Investors choose investment type and risk and can switch between funds (e.g., debt to equity). No control over fund allocation or risk level.
Use of Funds Premium split for expenses, insurance, and market-linked investments. Premium split for expenses, insurance, and low-risk investments.
Returns Market-dependent, can be high or low. Predetermined, generally lower.
Flexibility Choose premium allocation between insurance and investment. No flexibility.
Tax Benefit Available under Section 80C and 10(10D) of the Income Tax Act. Available under Section 80C and 10(10D) of the Income Tax Act.
Lock-in Period Minimum of 3 to 5 years. Until policy maturity.
SIP Investment Mode Available. Not available.
Transparency High, regular updates on fund performance. Low, minimal disclosure on returns.
Partial Withdrawals Possible with conditions. Generally not possible; loans can be taken against policy.
Charges Higher charges (fund management, premium). Lower charges.
Investment Invests in market-linked funds. Invests in fixed-income securities.
Risk Higher risk due to market fluctuations. Lower risk, stable returns.
Liquidity Partial withdrawals allowed after lock-in. Limited to loan against policy.

Invest more and Get more with ULIP Plan Invest more and Get more with ULIP Plan

Which is Better: Traditional Plan vs. ULIP?

The choice between a Traditional Plan and a ULIP depends on individual preferences and financial goals:

  1. Choose Traditional Plans if:

    • You prefer guaranteed returns.

    • You are risk-averse.

    • You seek low-risk savings with insurance coverage.

  2. Choose ULIPs if:

    • You are willing to take market-linked risks for potentially higher returns.

    • You prefer flexibility in investment choices.

    • You seek long-term wealth creation with insurance coverage.

Ultimately, assess your risk appetite, investment goals, and the time horizon before making a decision. 

Fund Name NAV sort icon AUM sort icon 5 Yr Returns sort icon 10 Yr Returns sort icon
SBI Life Balanced Fund ₹72.32 ₹19882 Cr 7.34% 9.35%
SBI Life Bond Fund ₹51.38 ₹16422 Cr 5.59% 6.7%
SBI Life Equity Fund ₹192.82 ₹76974 Cr 9.1% 11.08%
SBI Life Equity Optimiser Fund ₹53.79 ₹2503 Cr 9.86% 10.98%
SBI Life Growth Fund ₹92.8 ₹2777 Cr 8.42% 10.65%
SBI Life Money Market Fund ₹37.21 ₹501 Cr 5.9% 5.95%
SBI Life Top 300 Fund ₹55.2 ₹1903 Cr 8.85% 11.5%
SBI Life Pure Fund ₹27.65 ₹1197 Cr 9.03% 10.66%
SBI Life Bond Optimiser Fund ₹22.66 ₹3207 Cr 7.17% -
SBI Life Bluechip Fund ₹9.79 ₹3289 Cr - -
SBI Life Balanced Pension ₹72.83 ₹808 Cr 8.07% 10.23%
SBI Life Bond Pension ₹45.65 ₹546 Cr 5.41% 6.97%
SBI Life Equity Pension ₹73.72 ₹12146 Cr 10.24% 12.06%
SBI Life Growth Pension ₹72.74 ₹634 Cr 9.03% 11.13%
SBI Life Money Market Pension ₹34.4 ₹151 Cr 5.85% 5.94%
SBI Life Equity Optimiser Pension ₹57.13 ₹980 Cr 9.72% 11.68%
SBI Life Top 300 Pension ₹54.65 ₹720 Cr 9.25% 11.78%
SBI Life Midcap Fund ₹50.82 ₹59296 Cr 17.51% 17.61%
SBI Life Corporate Bond Fund ₹16.66 ₹1031 Cr 5.46% -
SBI Life Equity Elite II ₹50.76 ₹11536 Cr 8.76% 10.66%
SBI Life Index ₹45.84 ₹90 Cr 8.94% 11.01%
SBI Life Index Pension ₹47.87 ₹25 Cr 9.06% 11.05%
SBI Life Discontinued Policy Fund ₹25.76 ₹10597 Cr 5.71% 5.97%
SBI Life Equity Elite ₹85.51 ₹12 Cr 11.47% 13.37%
SBI Life P-E Managed ₹38.62 ₹199 Cr 8.73% 9.54%
SBI Life Guaranteed Pension GPF070211 ₹26.9 ₹2 Cr 5.22% 6.49%
SBI Life Bond Pension II ₹23.8 ₹28624 Cr 5.33% 6.33%
SBI Life Equity Pension II ₹40.72 ₹11046 Cr 9.13% 11.4%
SBI Life Money Market Pension II ₹21 ₹1524 Cr 5.62% 5.68%
SBI Life Discontinue Pension Fund ₹21.75 ₹6502 Cr 5.73% -
SBI Life Group Growth Plus Fund ₹57.11 ₹3 Cr 7.84% -
SBI Life Group Debt Plus Fund ₹40.78 ₹112 Cr 6.3% -
SBI Life Group Balance Plus Fund ₹48.59 ₹10 Cr 7.05% -
SBI Life Group Balance Plus Fund II ₹26.7 ₹1066 Cr 7.09% -
SBI Life Group Debt Plus Fund II ₹26.47 ₹323 Cr 6.33% -
SBI Life Group Growth Plus Fund II ₹26.88 ₹288 Cr 8.21% -
SBI Life Group Short Term Plus Fund II ₹21.85 ₹19 Cr 6.06% -
SBI Life Group Money Market Plus Fund ₹14.02 ₹2 Cr 3.24% -
See more plans

Conclusion

Unit Linked Insurance Plans (ULIPs) and Traditional Insurance Plans serve distinct financial needs. ULIPs combine insurance with investment, offering market-linked returns and flexibility in fund allocation, but come with higher risk and costs. Traditional plans, on the other hand, provide guaranteed returns and stability through endowment and money-back policies, focusing primarily on insurance coverage with lower risk. Choosing between a ULIP and a traditional insurance plan depends on individual risk appetite, financial goals, and investment horizon.

FAQs

  • What is the difference between a traditional plan and ULIP?

    Both traditional plans and ULIPs (Unit Linked Insurance Plans) offer life insurance coverage, but they differ in their focus and returns:

    Traditional Plans:

    • Focus: Guaranteed returns and life cover.

    • Returns: Offer fixed guaranteed returns, typically lower than market returns.

    • Investment: Limited or no investment options.

    • Transparency: Simple structure with clear benefits.

    • Suitability: Good for those seeking guaranteed protection and predictable returns.

    ULIPs:

    • Focus: Combining life cover with market-linked investments.

    • Returns: Potential for higher returns based on market performance, but not guaranteed.

    • Investment: Offer various investment options (debt, equity, balanced) to choose from.

    • Transparency: More complex structure with various charges to understand.

    • Suitability: Good for those seeking potential for growth along with life cover and are comfortable with market risks.

  • What is the difference between ULIP and term plan?

    The key difference lies in the purpose of the plan:
    • ULIP: Provides life cover and investment potential in a single plan.

    • Term Plan: Offers pure life insurance coverage at a lower cost, with no investment component.

    Term plans are ideal for those who prioritize high life cover at an affordable price. ULIPs are suitable for those seeking both protection and the potential for wealth accumulation.

  • What is the difference between ULIP and a guaranteed plan?

    This mainly focuses on the return aspect of the ULIP vs Guaranteed Plan:
    • ULIP: Offers market-linked returns, which are not guaranteed.

    • Guaranteed Plan (typically refers to Traditional Plans): Provides guaranteed returns, with a lower potential for growth compared to ULIPs.

    Guaranteed plans offer peace of mind with predictable returns, while ULIPs give the chance for higher returns but come with market risks.

Grow your wealth & meet your Financial goals

Systematically Invest in high growth plans with returns upto 18%*
View plans
Standard T & C Apply*
Disclaimer: Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by an insurer.
Invest More Get More!
You Get
₹1 Crores*
You Invest
₹10K/month
You Get
₹80 Lakhs*
You Invest
₹8K/month
You Get
₹50 Lakhs*
You Invest
₹5K/month
Investment Calculator
  • One time
  • Monthly
/ Year
Sensex has given 10% return from 2010 - 2020
You invest
You get
View plans

Ulip plans Articles

Recent Articles
Popular Articles
ULIP vs NPS

15 May 2026

Deciding between a Unit Linked Insurance Plan (ULIP) and the
Read more
Sahara Life ULIP Plan Calculator

02 Jul 2025

The Sahara Life ULIP Plan Calculator is a reliable online
Read more
Axis Max Life Flexi Wealth Plus Plan

24 Jun 2025

Planning your future needs both protection and wealth creation.
Read more
Axis Max Life Flexi Wealth Advantage Plan

24 Jun 2025

Axis Max Life Flexi Wealth Advantage Plan is a unit-linked
Read more
Bandhan Life ULIP Calculator

05 Jun 2025

The Bandhan Life ULIP calculator is a financial tool that helps
Read more
ULIP Calculator
  • 08 Oct 2018
  • 177644
A ULIP Calculator is a financial tool designed to help you compare ULIP plans and estimate the maturity amount
Read more
SBI Life ULIP Calculator
  • 22 Sep 2021
  • 32310
SBI Life Unit-Linked Insurance Plans (ULIPs) provide protection and investment opportunity to its policyholders
Read more
Bajaj Life ULIP Plan Calculator
  • 18 Jan 2022
  • 19024
Bajaj ULIP (Unit Linked Insurance Plan) is a popular investment option for investors. It offers dual benefits of
Read more
Aditya Birla ULIP Calculator
  • 30 Apr 2025
  • 4223
An Aditya Birla ULIP Calculator is an online tool that helps you achieve your financial goals at your desired
Read more
Tata AIA ULIP Plan Calculator
  • 07 Feb 2023
  • 27013
A Tata AIA ULIP Plan Calculator is a premium and returns calculation tool that helps easily and quickly compare
Read more

˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
*All savings are provided by the insurer as per the IRDAI approved insurance plan.
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
+Returns Since Inception of LIC Growth Fund
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ
^^The information relating to mutual funds presented in this article is for educational purpose only and is not meant for sale. Investment is subject to market risks and the risk is borne by the investor. Please consult your financial advisor before planning your investments.

Claude
top

Become a Crorepati

Invest ₹10K/Month & Get ₹1 Crore# Returns

Mobile +91
*T&C Applied.
Close
Download the Policybazaar app
to manage all your insurance needs.
INSTALL