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What is Direct Term Life Insurance?

Traditionally, buying a term insurance policy involves various steps such as visiting an insurance agent and then waiting for months or weeks for the processing of paperwork. In a world, where anyone can buy anything from apparel to cars online, various people are not ready to spend time getting covered. This is why Direct Term insurance exists. The simplest way to understand Direct Term Insurance is by using DTC, or Direct-To-Consumer. This simply suggests that this is term insurance that you can buy directly from an insurer, typically online, without visiting any agent or any type of intermediary.

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Policybazaar team will help and support you at the time of claim. A personal claim handler from our team of experts will get in touch with you when your nominee applies for a claim on our website.
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What is Term Insurance? 

To make you know direct term life insurance, it is important to learn about term insurance plans. Term insurance offers the life assured with coverage for a specific (fixed) amount of time. It is an agreement between the insurer and the policyholder, wherein in case of the untimely demise of the policyholder during the policy term, the specific amount is paid to the nominee. For instance, the term life insurance policies provide coverage in between 5 to 40 years, dependent on what the policyholder chooses. After the expiration of the policy, you can renew your coverage at an increased rate or let the coverage lapse. 

Direct Term Life Insurance

Direct Term is a term life insurance policy that provides you coverage for a particular length of time i.e. generally for 10 years to 30 years. In case of your unfortunate death, while the policy is in force, your loved ones will receive a cash payout based on the amount of coverage that they use to cover any long- or short-term financial requirements. Term life insurance is the most pocket-friendly and flexible type of coverage that makes it the right choice for several families. With the plan's simplicity, term life insurance is the right choice for buying policies directly from a life insurer, rather than working with an intermediary or independent agents. 

Direct term life insurance is also used by various names in the insurance market such as online consumer insurance, direct life insurance, direct-to-consumer life insurance, term insurance online, and DTC Life insurance. There are several names used for direct term life insurance, so it is important to understand that opt for direct term life insurance if you want to buy term insurance without the help of an agent. 

Benefits of Direct Term Life Insurance 

Direct term life insurance policy offers financial security and peace of mind for the distinctive time-strapped family without any hassles that can come in a way of buying insurance. Here’s a quick laydown of benefits: 

  1. Convenient 

    One of the main benefits of direct term life insurance is its convenience. Purchasing direct term insurance online means you can shop at your convenience while sitting at your home. You can find the ideal term and conditions that suit you and your family. 

  2. Speed 

    With direct term insurance, you do not have to wait for an appointment with an insurance agent. The online processing and the research procedure are quite speedy and upfront. While filling the application online mode, you have to answer some questions on the quote application form and the list of companies will come up. After deciding the company, you want to opt for, apply online and your coverage will start from the same day. 

  3. Personalization 

    The whole process is quite personalized. The question you are answering helps you to know about your requirements and they will also allow you to understand the entire process at your speed. Various companies have the chat box feature if you require assistance while applying for direct term life insurance. 

  4. No Medical Test Policies  

    The major reason people purchase direct term life insurance is that various insurers offer this kind of insurance plan without a medical examination test. Several insurers will ask health/medical-associated questions to make sure that they are protecting you with the right policy. 

Why Choose Direct Term Life Insurance Policy? 

  • You do not have to deal with insurance agents 
  • The ability to apply for life insurance at your own pace 
  • Updates of your policy status are sent instantly 

If the speed of the application process or the fast approval is important to you, then purchasing life insurance with an insurance company directly will be the smart decision for you. 

Is Direct Term Life Insurance being the Right Choice for Me? 

In this high technology world, direct term life insurance is the right and ideal choice for many people. If you are an individual with a busy schedule, this term insurance is the right solution for you. You can easily shop for direct life insurances online and there is no need to make an appointment with an insurance agent. You can get quotes related to life insurance instantly. While purchasing a direct term life insurance policy, you can receive a real-time update about your policy sent to you instead of waiting for it to get information from a third party. 

Wrapping It Up!

Direct Term Life Insurance is offered online where consumers can directly deal with the insurer. Now you can do every step of the insurance purchasing process without getting in contact with an insurance agent, and you can go at your leap.


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Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. This list of plans listed here comprise of insurance products offered by all the insurance partners of Policybazaar. For a complete list of insurers in India refer to the Insurance Regulatory and Development Authority of India website, www.irdai.gov.in

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