ICICI Prudential Life Insurance Company is a joint venture between the ICICI Bank, and Prudential Plc., a leading international financial services group headquartered in the United Kingdom. ICICI Bank holds 74% and Prudential Plc. having 26% of the stake of the joint venture as per the government rules.
The ICICI Prudential Life Company’s board appointed Mr. N.S. Kannan as the CEO & Managing Director of ICICI Prudential Life Insurance Company Limited for five years starting from 19th June 2018.
The company is the first private life insurer in India to have received a National Insurer Financial Strength rating of AAA from Fitch ratings. Another feather was added in the cap when it has been voted as India's Most Trusted Private Life Insurer for three consecutive years in a row.

ICICI Pru Life Insurance Company is a first private life insurance provider that has crossed Rs.2 trillion market for Asset Under Management (AUM). The company has total sum assured of more than Rs.8 trillion. ICICI Prudential Life Insurance Company is now listed on BSE and NSE.
The term plans help in protecting your family’s future and ensure that they lead their lives comfortably without any financial worries, even in your absence.
These are unit linked insurance plans which help you in managing your savings based on your risk appetite. They provide you with a choice for your savings and at the same time secure you against uncertainties of life.
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ICICI Pru Guaranteed Wealth Protector
- A unit linked insurance plan from ICICI Pru life insurance offers dual assurance of capital protection and life cover.
- Potential for high returns by exposure of up to 60% in equities through Guaranteed Wealth Protector strategy.
- The capital or investment is protected from market downturns through an assured benefit.
- Life insurance cover secures family’s future.
- Flexible premium payment term available - premium can be paid just once or for a limited period of 5 years.
- Receive loyalty benefits by way of Loyalty Additions and Wealth Booster.
- Tax benefits as per prevailing tax laws on premiums paid and benefits received.
- Users have online access and can check their ICICI Prudential life insurance policy status through their computer, mobile phone and / or tablet.
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ICICI Pru Wealth Builder II
- A savings and protection oriented unit linked insurance plan from ICICI Prudential life insurance.
- Offers a life insurance cover to secure family's future.
- Offers a choice of portfolio strategies:
- Fixed Portfolio Strategy gives the option to allocate savings in funds of one’s choice.
- Life Cycle based Portfolio Strategy is a unique, personalized strategy based on one’s age to create an ideal balance between equity and debt.
- The company offers a diverse choice of 7 fund options to invest in and improve the policy status for wealth creation.
- Offers flexibility in payment of premiums. For instance, premiums can be paid for a limited period or for the entire policy term.
- Receive loyalty benefits for staying invested for a long term by way of Loyalty Additions and Wealth Boosters.
- Tax benefits can be availed as per the prevailing tax laws.
- Coverage level can be chosen based on one’s needs.
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ICICI Pru Elite Wealth II
- A savings and protection oriented unit linked insurance plan.
- Offers multiple choices for investments with respect to premium payment, investment horizon and fund choices.
- Provides a life insurance cover to protect one’s family in case of death of the insured.
- Provides flexibility in paying premium as it can be paid for a limited period or for the entire policy term.
- Receive Loyalty Additions which reduce effective Fund Management Charge (FMC).
- Avail Wealth Boosters - once every 5 years starting from the end of the 10th policy year.
- Choice of protection level of a life cover available based on requirements
- Ability to manage changing financial priorities and investment outlook with unlimited free switches.
- Tax benefits as per the prevailing tax laws on premiums paid and benefits received.
- Online account that helps insured check his or her policy status whenever they want.
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ICICI Pru Elite Life II
- A savings and protection oriented unit linked insurance plan from ICICI Prudential life insurance.
- Offers multiple options for investments with respect to premium payment, investment horizon and fund choices.
- Provides a life insurance cover to protect the family in case of death of the insured.
- Provides flexibility in paying premium – it can be paid for a limited period or for the entire policy term.
- Offers a choice of portfolio strategies based on one’s requirements:
- Fixed Portfolio Strategy - gives the option to allocate savings in funds of choice.
- Life Cycle based Portfolio Strategy - a unique, personalised strategy to create an ideal balance between equity and debt based on one’s age.
- Allows insured to receive Loyalty Additions which reduce effective Fund Management Charge (FMC).
- Policyholders can Avail Wealth Boosters - once every 5 years starting from the end of the 10th policy year.
- ICICI life insurance offers a choice of protection level of a life cover available based on requirements.
- Insured can manage changing financial priorities and investment outlook with unlimited free switches.
- Offers tax benefits as per the prevailing tax laws on premiums paid and benefits received.
- Policyholders can check their policy status online to in increase cover or make any other changes to their policy.
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ICICI Pru LifeTime Classic
- Provides life insurance coverage for protecting the loved ones.
- Provides a choice of funds wherein one can grow his/her money.
- A policyholder can get the wealth booster and loyalty addition by keeping invested in the plan.
- Provides tax benefits as per Section 80C of the Income Tax Act, 1961.
- One can start investing in this plan by paying the minimum premium of Rs.30, 000 per annum. This is provided only for Limited and Regular pay options.
- Insured can pay the premium once, for a limited period of 5, 6, 7, 8, or 10 years, or regularly.
- The policy duration can be selected between 10 years to 25 years depending on the age and selected premium payment term.
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ICICI Pru1Wealth
- The policyholder has to invest only for one time and he/she can reap the benefits for the entire term.
- Provides 100% amount investment in a broad range of funds.
- Provides a choice of seven funds.
- The tax benefit is given on the paid premiums and maturity benefits as per Section 10D and 80C of the Income Tax Act, 1961.
- The minimum premium needed to start investing in this plan is Rs.50, 000.
- The premium has to be paid only once.
- The term of the policy is five or ten years.
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ICICI Pru Elite Life Super
- Offers financial security to the family of the insured by giving life insurance coverage.
- An insured can conveniently move his/her money between debt and equity funds.
- Provides four portfolio strategies to meet the requirements of the insured.
- The minimum premium required to start investing in this plan is Rs.2 Lakhs per annum.
- The premiums can be paid once, for a regular limited period of 5, 6, 7, 8, 9 or 10 years, or on a regular basis.
- One can select the policy duration between 10 years to 30 years.
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ICICI Pru Elite Wealth Super
- Offers financial security to the loved ones of the policyholder in his/her absence.
- There is an option to customize the strategies of the portfolio if the policyholder wants.
- For long term investments, it offers rewards like Loyalty Additions and Wealth Booster.
- The minimum premium with which this plan can be started is Rs.6 Lakhs per annum.
- The term of the policy can range from 10 years to 30 years.
- The premiums can be paid once, for a limited period of 5, 6, 7, 8, 9 or 10 years or regularly.
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ICICI Pru Smart Couple Plan
- This plan from ICICI life insurance provides different investment strategies to suit the needs of the insured.
- The premium waived option ensures the financial security of the family in the absence of the insured.
- For long term investors, there are rewards of Loyalty Additions and Wealth Booster.
- The minimum premium with which this plan can be started is Rs.45, 000 per annum.
- The insured has the choice to pay the premium once, regularly throughout the policy term, or for a limited period of time.
- The policy term for one payment option is 10 years, whereas, for Limited and Regular pay option, the policyholder can select between 10 years to 25 years.
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ICICI Pru Signature Online
- Life cover for the complete policy term so that the financial future of the family is secured even when you are not around tomorrow.
- The complete premiums are allocated without deductions among the funds of your preference.
- The wealth boosters towards the end of each five-years initiating from the tenth policy year-end.
- At maturity policy administration charges and return of morality.
- With the whole life policy term alternative you can enjoy the policy benefits until 99 years of age.
- Choice of the four portfolio strategies and an array of funds across equity, balanced and debt that suits the needs of the investment.
- A systematic withdrawal plan to withdraw the money from time to time from the policy.
- Tax benefits will be applicable on the paid premium and benefits will be received as per the existing
ICICI Prudential Child Plans help your child receive guaranteed educational benefits and protect his dreams and aspirations.
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ICICI Pru Smart Life
- A unit linked insurance plan that provides multiple choices for investment to achieve financial goals.
- Offers comprehensive coverage to secure one’s goals; on death of the life assured, it offers:
- Lump Sum Assured payment to take care of any immediate liabilities on the family.
- A Smart Benefit option where all future premiums payable under the policy are waived off and allocated by the company to ensure that savings for desired goal continue uninterrupted.
- Provides flexibility in paying premium - premium can be paid just once or for the entire policy term for the ICICI Prudential life insurance policy.
- Allows partial withdrawals after completing 5 policy years to take care of any intermediate financial needs.
- Receive loyalty benefits for staying invested over the long term by way of Loyalty Additions and Wealth Boosters.
- Choose the level of protection as per personal needs; the level of cover helps to change their ICICI Prudential life policy according to their needs at different life stages.
- Tax benefits on premiums paid and benefits received as per the prevailing tax laws.
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ICICI Pru SmartKid Regular Premium
- Insurance cum savings product from ICICI Life Insurance.
- Provides the advantage to receive payouts at key educational milestones for the children of the insured.
- Offers a Guaranteed Addition option in addition to the Sum Assured in case the insured (parent) passes away.
- Additional units are allocated every year at 2% of annual premium, starting from the 6th policy year, provided regular premium has been paid.
- Offers a premium waiver if the unfortunate comes to pass.
- Gives the option to decide the portfolio strategy by allowing an optimal allocation between debt and equity.
- Allows partial withdrawal and tax benefits.
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ICICI Pru SmartKid Premier
- A ULIP child plan that offers payment tenures of 5, 7 or 10 years (limited pay) or for the full term (regular pay) of the plan.
- Offers both single life and joint life comprehensive insurance options.
- ICICI Prudential life insurance policy status helps insured to track fund performance.
- There are loyalty additions made at the end of every 5th year starting from the end of the 10th policy year provided the company has received all the premiums.
- Provision to receive payments at along the child’s educational life
- Offers tax benefits.
These are low risk investment plans that help you save for specific goals in the future and provide coverage for your family from financial distress in case of your untimely demise.
ICICI Prudential Distribution Network:
ICICI bank has about 2000 branches in its network including its 1,100 micro-offices. It has over and 24 bancassurance partners. As on June 30, 2011 ICICI Prudential Life Insurance has a network of approximately 1,400 offices and over 1,75,0000 advisors. Their online products are available through their websites directly.