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Max Launches ‘Speed Dial - Your Partner for Life’ Initiative

Max Life Insurance Co. Ltd., one of India’s premier and leading insurance providers, announced on 6th August 2019 an unparalleled initiative, ‘Speed Dial Max Insurance – Your Partner for Life’. This is another attempt to service their customers better. In this initiative, Max Life Insurance will venture to assign each of their customers with a dedicated customer relationship manager who will be known as ‘Partner for Life’. This partner will be helping the customers with all of their policy related service needs.

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Max will attempt to make this initiative as a one-stop place where solutions for all possible problems can be found. This will in-turn decrease the wait time that each customer has to go through on average through the traditional route. This initiative also aims to educate the customers about all the solutions and new products that the company has to offer.

Launched on the same day as Max Life Insurance’s fourth ‘Protection Day’, the Partner for Life initiative will provide quick solutions and easy resolutions for all the service needs. Customers will get access to the contact details of their relationship managers to communicate with them better and also to save time. Having someone within hand’s reach who can solve all the problems while also educating about new products, is the right step.

Mr. Aalok Bhan, the director, and Chief Marketing Officer at Max Life Insurance commented on this exciting launch that ‘Customer-obsession’ is one of Max’s core values. To support this core value and commitment to serving customers, the claims paid ratio of Max Life Insurance is at 98.74%. The ‘Speed Dial – Your Partner for Life’ is expected to further support and grow Max’s promise to serve their customers better through their network of large relationship managers. Mr. Aalok further commented that by doing so they are making sure of ‘Khushiyon ki Suraksha’ off all the customers. Being one of the pioneers in the insurance field in India, finding newer and better ways to achieve the core goals of Max Life Insurance while, bettering the satisfaction levels of the customers is at the forefront.

About Max Life Insurance

The Max Life Insurance, a part of Max Financial Services had its start in the year 1984 in Railmajra, Punjab. The founder, Mr. Analjit Singh was a new and young entrepreneur at that time. Over the three decades of its existence, Max India has been continuously evolving and changing to account for changing the taste in customers. Max India has been partnering with other global companies to provide better products. Some of their well- known partnerships were with New York Life, Gist-brocades, Elf Atochem, Hutchison Telecommunications, Motorola, etc. In the year 2016, Max India was officially demerged.

Max Life Insurance Co. Limited, also called simply Max Life, is one of the top insurance providers in India. It was built as a partnership between Max Financial Services Ltd. and the Japanese company, Mitsui Sumitomo. Max Financial Services is a part of the Max Group. Max Group is a supreme Indian corporation that is home to multiple businesses. The latter was established in the year 2001. It started as a merger between two major insurance companies in Japan. Currently, it is a part of the MS & AD Insurance Group and is a leading insurance provider of the world.  Through their partnership, Max Life Insurance has been aiming to become one of the revered insurance companies in the world. They wish to become the choice of the company of millions and securing the financial future of their customers.

They have a range of insurance products starting from term insurance, investment plans to life insurance plans. To support their comprehensive insurance plans they have a large network of customer support representatives to serve their customers. With their new initiative, they aim to further strengthen this process. They provide their long term savings plans through not only their offices but also through agencies and third-party distribution partners. With a track record of more than 19 years, the company, Max Life Insurance, is more than a financially stable and capable company to provide investment expertise. The company uses its quality human resources to do need-based sales and overall maintain a strong customer-centric approach.

The Bottom Line:

As per the Annual Results Release of 2018- 2019, Max Life Insurance, has over 239 offices all over the country. The total sum assured to individuals is more than Rs.7 crores. Also for the same financial year, the Gross written premium’ is at Rs.14, 575 crores. As of March 2019, the AUM of the company is Rs.62, 798 crores. The share capital which includes the reserves and surplus is at Rs.2, 767 crores. Max Life Insurance has a total customer base of around 35 lakh customers who are served by 12,082 employees and 48,522 agents.


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