Tata AIA Life has launched a Special Engagement Program for Customers

Face to Face programme would be organized in approximately 150 Tata AIA Life branches across the country. The customers would be invited to visit their closest Tata AIA Life branch on a pre-defined date each month through SMS and emails. The emphasis of this engagement activity would be on educating the customers about various services so as to help them with effective management of their policies.

It is essential to inform customers about the long term benefits of Life Insurance. With a similar view Tata AIA Life has decided to introduce value added services such as convenience of email communication and proper customer portal, new payment avenues, etc. The Company is also providing its customers the provision of registering for National Electronic Funds Transfer (NEFT), a service which allows them to receive their dividend, coupon and maturity payments directly in their bank account.

Tata AIA Life is also working out on ways that encourage customers to pay their insurance premium regularly, thereby, ensuring that their Protection cover continues. The company recently introduced Revive, an exclusive drive to reinstate lapsed insurance policies. Under this initiative, the policies that had lapsed with Premium due date between 1st April 2012 to 31st December 2013 were not asked to pay any interest so as to revive their policies and also were not required to give any health declaration certificate for the reinstatement.