Poshan Abhiyaan is India’s flagship nutrition mission to reduce child malnutrition in a structured and technology‑driven manner. Launched in 2018, it now integrates upgraded Anganwadi centres, digital monitoring, and coordinated action under Poshan 2.0 as of 2026.
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Invest ₹10k/month your child will get ₹1 Cr# Tax-Free*
Poshan Abhiyaan (National Nutrition Mission) is India’s national nutrition mission, launched on 8 March 2018 in Jhunjhunu district of Rajasthan, to improve nutritional outcomes among:
Its core aim is to reduce stunting, wasting, under-nutrition, anemia, and low birth weight through better services, behaviour change, and technology-enabled monitoring.
Today, the scheme functions as part of the broader “Saksham Anganwadi and Poshan 2.0” umbrella, which focuses on modernising Anganwadi centres and strengthening service delivery.
Poshan Abhiyaan is critical because undernutrition in early childhood has long‑term effects on learning, productivity and health. Instead of only providing food, the mission goes further by:
For families, this means prevention instead of late treatment, and support at the community level, not hospitals alone.
The key features of Poshan Abhiyaan combine nutrition, technology, and community action:
| Parameter | Coverage Status |
| Target Groups | Children (0–6), pregnant & lactating women, adolescent girls |
| Geographic Reach | All districts across India |
| Registered Beneficiaries | Over 10 crore individuals |
| Anganwadi Centres | Around 14 lakh nationwide under ICDS/ Poshan 2.0 |
| Major Campaigns | Poshan Maah, Poshan Pakhwada |
| Implementation Model | Centre–State partnership |
| Digital Monitoring | Poshan Tracker across all states/ UTs |
| National Nutrition Goals | Reduce stunting, wasting, and anemia as per POSHAN targets. |
*National surveys such as NFHS‑5 reported stunting around 35.5% and wasting about 19% among children under five, which form the baseline for ongoing improvements under Poshan Abhiyaan and related interventions.
| Eligible Beneficiaries | Not Covered |
| Children up to 6 years | Adults above early childhood |
| Pregnant women | Individuals not registered at Anganwadi |
| Lactating mothers | Non-resident beneficiaries |
| Adolescent girls | Children outside service areas |
*Each eligible child or mother is tracked individually, with no family-level cap.
To access services smoothly, families may carry:
No bank accounts or financial paperwork are required.
You can follow these simple steps to enrol your child or mother in the Poshan Abhiyan:
Parents are encouraged to attend monthly check-ups for best results.
| Poshan Abhiyaan Supports: | Poshan Abhiyan Does NOT Support: |
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Families benefit because the scheme:
| Mistake | Better Practice |
| Skipping Anganwadi visits | Attend monthly check-ups |
| Ignoring growth updates | Ask workers for guidance |
| Missing nutrition campaigns | Participate actively |
| Self-medicating supplements | Follow Anganwadi advice |
One of the most important differentiators of Poshan Abhiyaan is its strong digital infrastructure. The Poshan Tracker is a comprehensive ICT system that captures beneficiary registration, service delivery and growth monitoring at the Anganwadi level. The Poshan Tracker system enables the following:
Poshan Abhiyaan goes beyond providing food and supplements; it empowers families, communities, and authorities to work together for better nutrition. With its focus on early intervention, digital monitoring, and awareness campaigns, the mission ensures every child and mother receives the care they need. By making nutrition a shared responsibility, Poshan Abhiyaan is shaping a healthier, stronger, and more resilient India for the future.
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*All savings are provided by the insurer as per the IRDAI approved insurance
plan.
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
#The investment risk in the portfolio is borne by the policyholder. Life insurance is available in this product. The maturity amount of Rs 1 Cr. is for a 30 year old healthy individual investing Rs 10,000/- per month for 30 years, with assumed rates of returns @ 8% p.a. that is not guaranteed and is not the upper or lower limits as the value of your policy depends on a number of factors including future investment performance. In Unit Linked Insurance Plans, the investment risk in the investment portfolio is borne by the policyholder and the returns are not guaranteed. Maturity Value: ₹1,05,02,174 @ CARG 8%; ₹50,45,591 @ CAGR 4%
+Returns Since Inception of LIC Growth Fund
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ
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