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Bandhan Life Plans To Launch New Online Products

Bandhan Life Insurance Company Ltd plans to launch three new online insurance products, subject to approval from the Insurance Regulatory Development Authority (IRDA). These plans are expected to roll out before the end of the financial year 2014–15. At present, the company has four online insurance products. Amit Kumar Roy, Chief Distribution Officer, Bandhan life said that these products can be used as purely for insurance or insurance cum investment.

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He also spoke on how the online platform favors the company, quoting that 23% of the total sales are generated via online channels.

Roy told that this fiscal, the company targets 50% growth in premium collection, up from last year’s 32%. He talked about Bandhan Life’s claim settlement process that resolves claims within 48 hours. The company expects to cross its claim settlement ratio from the present 87 % to 90% by 2015-16.

The company also launched Bandhan Life Premier Endowment Insurance Plan recently. This plan offers guaranteed addition of 5% of the sum assured to the customer’s savings every year, during the premium payment term. In addition to the life cover, it offers an increased benefit amount with the accumulation of bonus beginning from the first year. It is a good plan for targeting medium- or long-term goals.


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