Axis Max Life Insurance Announces ULIPs Sales via Internet

With the success of selling term plans online, Axis Max Life Insurance is all set to sell ULIPs now via the Web route.

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Mr. V. Viswanand, Senior Director & COO, Axis Max Life Insurance, recently released the news in the press stating, “We are proud of our success at online sales of term products and hope to experience greater accomplishment upon launching ULIP products including a pension product.”

He further added, “Due to our popular customer demand we are compelled to launch ULIPs online, and will be selling exclusively to customers who have previously purchased term plans from us. We expect the online sales to grow with time, with new customers adding to our portfolio. With digital marketing and sales rapidly gaining popularity, it makes absolute sense to fuel the growth of online sales channel to extract its benefits in the next decade. We shall be following the stringent rules laid down by IRDA for distance marketing,”

Currently, Axis Max Life Insurance is clocking 1,500-2,000 term policies monthly via online sales.

In April 2011, IRDA issued distance marketing guidelines to safeguard interests of policy holders and insurers though the electronic sales channel.

Source: This news was published on April 28, 2015 in thehindubusinessline.com under the title: Axis Max Life Insurance to get into online sales of ULIPs

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˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
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^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
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