Deciding between a Unit Linked Insurance Plan (ULIP) and the National Pension System (NPS) often feels like a tug-of-war between flexibility and long-term security. While both tools leverage market growth to build wealth and offer decent tax breaks, they are designed for very different life stages. One serves as a flexible, insurance-linked wealth builder, while the other is a disciplined, low-cost vehicle meant strictly for your life after retirement.
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˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
To figure out where your money belongs, you have to look at what these products actually do once the paperwork is signed.
The biggest divide is intent. A ULIP is a hybrid product. It’s built for people who want one product to handle two jobs: life insurance and equity investment. If something happens to you, your family gets a payout; if you survive the term, you get the market returns.
National Pension Scheme, on the other hand doesn't care about life insurance. Its sole focus is building a massive "retirement corpus." It’s a government-backed system designed to make sure you don't run out of money when the salary checks stop coming.
This is usually where investors make their final choice.
If you hate high fees, the NPS is hard to beat. The fund management charges are incredibly low, often less than 0.01%, because it’s a social security initiative.
ULIPs used to be expensive, but modern ULIPs are much leaner. Still, you are paying for the life insurance (mortality charges) and professional fund management, so the "drain" on your investment is usually higher than what you’d see with an NPS account.
Both products sit comfortably under Section 80C, giving you a break on up to ₹1.5 lakh. But the NPS has a "secret weapon": Section 80CCD(1B). This allows for an additional ₹50,000 deduction. If you’re in a high tax bracket, that extra cushion is a massive advantage that ULIPs simply can't match.

| Feature | ULIP | NPS |
| Main Goal | Wealth + Life Cover | Retirement Income |
| Lock-in Period | 5 Years | Until Age 60 |
| Costs | Moderate | Very Low |
| Extra Tax Break | No | Yes (Extra ₹50k) |
| Withdrawal | Easy after 5 years | Restricted until 60 |
| Fund Name | NAV |
AUM |
5 Yr Returns |
10 Yr Returns | |
|---|---|---|---|---|---|
| SBI Life Balanced Fund | ₹74.06 | ₹20111 Cr | 7.35% | 9.15% | |
| SBI Life Bond Fund | ₹51.94 | ₹16252 Cr | 5.75% | 6.37% | |
| SBI Life Equity Fund | ₹199.55 | ₹79317 Cr | 8.87% | 10.97% | |
| SBI Life Equity Optimiser Fund | ₹55.55 | ₹2556 Cr | 9.52% | 10.85% | |
| SBI Life Growth Fund | ₹95.8 | ₹2834 Cr | 8.32% | 10.5% | |
| SBI Life Money Market Fund | ₹37.51 | ₹478 Cr | 5.98% | 5.91% | |
| SBI Life Top 300 Fund | ₹56.99 | ₹1934 Cr | 8.61% | 11.43% | |
| SBI Life Pure Fund | ₹28.84 | ₹1212 Cr | 8.84% | 10.47% | |
| SBI Life Bond Optimiser Fund | ₹23.02 | ₹3264 Cr | 7.18% | - | |
| SBI Life Bluechip Fund | ₹10.13 | ₹3434 Cr | - | - | |
| SBI Life Balanced Pension | ₹74.41 | ₹836 Cr | 7.8% | 10% | |
| SBI Life Bond Pension | ₹46.12 | ₹557 Cr | 5.62% | 6.61% | |
| SBI Life Equity Pension | ₹76.35 | ₹12712 Cr | 9.92% | 11.96% | |
| SBI Life Growth Pension | ₹75.47 | ₹659 Cr | 9.02% | 11.05% | |
| SBI Life Money Market Pension | ₹34.67 | ₹153 Cr | 5.93% | 5.9% | |
| SBI Life Equity Optimiser Pension | ₹58.98 | ₹1020 Cr | 9.36% | 11.55% | |
| SBI Life Top 300 Pension | ₹56.04 | ₹737 Cr | 8.82% | 11.64% | |
| SBI Life Midcap Fund | ₹52.67 | ₹61301 Cr | 17.09% | 16.88% | |
| SBI Life Corporate Bond Fund | ₹16.82 | ₹1035 Cr | 5.51% | - | |
| SBI Life Equity Elite II | ₹52.32 | ₹11737 Cr | 8.54% | 10.48% | |
| SBI Life Index | ₹47.11 | ₹90 Cr | 8.67% | 10.79% | |
| SBI Life Index Pension | ₹49.19 | ₹25 Cr | 8.8% | 10.85% | |
| SBI Life Discontinued Policy Fund | ₹25.99 | ₹10629 Cr | 5.7% | 5.93% | |
| SBI Life Equity Elite | ₹88.15 | ₹12 Cr | 10.82% | 13.22% | |
| SBI Life P-E Managed | ₹39.5 | ₹200 Cr | 8.51% | 9.3% | |
| SBI Life Guaranteed Pension GPF070211 | ₹27.12 | ₹2 Cr | 5.18% | 5.95% | |
| SBI Life Bond Pension II | ₹24.05 | ₹28936 Cr | 5.47% | 5.97% | |
| SBI Life Equity Pension II | ₹42.02 | ₹11368 Cr | 8.61% | 11.2% | |
| SBI Life Money Market Pension II | ₹21.16 | ₹1509 Cr | 5.69% | 5.63% | |
| SBI Life Discontinue Pension Fund | ₹21.94 | ₹6455 Cr | 5.73% | - | |
| SBI Life Group Growth Plus Fund | ₹58.39 | ₹3 Cr | 7.79% | - | |
| SBI Life Group Debt Plus Fund | ₹41.43 | ₹114 Cr | 6.41% | - | |
| SBI Life Group Balance Plus Fund | ₹49.53 | ₹11 Cr | 7.13% | - | |
| SBI Life Group Balance Plus Fund II | ₹27.49 | ₹1208 Cr | 7.36% | - | |
| SBI Life Group Debt Plus Fund II | ₹26.91 | ₹337 Cr | 6.49% | - | |
| SBI Life Group Growth Plus Fund II | ₹27.53 | ₹295 Cr | 8.19% | - | |
| SBI Life Group Short Term Plus Fund II | ₹22.18 | ₹19 Cr | 6.22% | - | |
| SBI Life Group Money Market Plus Fund | ₹14.11 | ₹2 Cr | 3.29% | - | |
| SBI Life Group Balanced Pension Fund | ₹10.36 | ₹128 Cr | - | - |
If you already have a solid term insurance policy and want a dedicated, "set-it-and-forget-it" retirement plan, the NPS is your best bet. The tax savings and low costs make it a powerhouse for the long haul.
However, if you want a shorter commitment and like the idea of having life insurance bundled with your investment, a ULIP makes sense—especially for goals like a 10-year education fund for your kids.
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˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
*All savings are provided by the insurer as per the IRDAI approved insurance
plan.
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
+Returns Since Inception of LIC Growth Fund
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ
^^The information relating to mutual funds presented in this article is for educational purpose only and is not meant for sale. Investment is subject to market risks and the risk is borne by the investor. Please consult your financial advisor before planning your investments.
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