AMC SIP

The world of investing can often seem complex, but understanding the core mechanisms can significantly empower your financial journey. Two crucial terms often heard in the mutual fund space are Asset Management Company (AMC) and Systematic Investment Plan (SIP). Combining them, AMC SIP, refers to the process of investing a fixed sum regularly in a scheme managed by an AMC.

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What is an Asset Management Company (AMC)?

An Asset Management Company (AMC) is a specialized financial institution that pools money from numerous individual and institutional investors and invests this large sum in various securities on their behalf. The core objective of an AMC is to generate optimal returns for its investors in exchange for a management fee.

AMCs maintain diverse portfolios by strategically investing in a mix of high-risk and low-risk securities, including:

  • Stocks and Shares
  • Bonds and Debt Instruments
  • Real Estate
  • Pension Funds
  • Government Securities

The selection of these securities involves a lot of analysis of various risk factors such as industry risk, market risk, return risk, and political risk to ensure the investment scheme meets its stated return targets. For instance, a debt fund will primarily invest in low-risk bonds, while an equity-oriented fund will focus on higher-risk, higher-return stocks.

  • Insurance Companies
  • Mutual Funds
Returns
Fund Name 5 Years 7 Years 10 Years
Equity Fund SBI Life
Rating
13.89% 13.47%
12.73%
View Plan
Opportunities Fund HDFC Life
Rating
20.53% 16.21%
15.11%
View Plan
High Growth Fund Axis Max Life
Rating
26.3% 22.4%
19.07%
View Plan
Opportunities Fund ICICI Prudential Life
Rating
16.77% 15.06%
13.6%
View Plan
Multi Cap Fund Tata AIA Life
Rating
22.08% 22.4%
21.23%
View Plan
Accelerator Mid-Cap Fund II Bajaj Life
Rating
17.66% 14.56%
14.59%
View Plan
Multiplier Birla Sun Life
Rating
19.65% 16.55%
16.03%
View Plan
Pension Mid Cap Fund PNB MetLife
Rating
31.41% 24.68%
18.41%
View Plan
Equity II Fund Canara HSBC Life
Rating
13.67% 11.96%
11.57%
View Plan
US Equity Fund Star Union Dai-ichi Life
Rating
15.2% -
14.8%
View Plan
Fund rating powered by
Last updated: Nov 2025
Compare more funds

Fund Name AUM Return 3 Years Return 5 Years Return 10 Years Minimum Investment Return Since Launch
Motilal Oswal BSE Enhanced Value Index Fund Regular - Growth ₹822.00 Crs 35.31% N/A N/A ₹500 35.07%
Bandhan Small Cap Fund Regular-Growth ₹14,062.19 Crs 29.34% 30.26% N/A ₹1,000 31.59%
Motilal Oswal Midcap Fund Regular-Growth ₹33,608.53 Crs 25.97% 33.24% 17.66% ₹500 22.31%
ICICI Prudential Infrastructure Fund-Growth ₹7,941.20 Crs 28.79% 37.23% 17.14% ₹5,000 15.97%
Canara Robeco Large Cap Fund Regular-Growth ₹16,406.92 Crs 16.08% 17.34% 13.87% ₹100 12.99%
Mirae Asset Large Cap Fund Direct- Growth ₹39,975.32 Crs 14.85% 17.48% 14.46% ₹5,000 16.26%
Kotak Midcap Fund Regular-Growth ₹57,375.20 Crs 22.42% 27.51% 18.07% ₹100 15.26%
SBI Small Cap Fund-Growth ₹35,562.96 Crs 13.89% 23.99% 18.17% ₹5,000 19.25%
SBI Gold ETF ₹8,810.86 Crs 31.81% 17.85% 15.14% ₹5,000 12.57%

Last updated: Nov 2025

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What is AMC SIP?

AMC SIP is a common term in the mutual fund industry that combines the investment manager with the investment method. It stands for an Asset Management Company (AMC) offering a Systematic Investment Plan (SIP).

The AMC SIP meaning refers to the disciplined, periodic investment (SIP) made by an investor into a mutual fund scheme that is operated and professionally managed by an Asset Management Company (AMC).

How are the Funds Managed by an AMC?

When you invest with an AMC, you are essentially buying units in a professionally managed portfolio. The AMC's responsibility is to ensure the investor's financial objectives are met through a systematic process:

  • Market Research and Analysis: Asset managers continuously conduct in-depth research into market trends, macro-economic, and micro-economic factors. This research forms the basis for selecting SIPs that are expected to outperform the set return expectations.
  • Asset Allocation: Based on the market research and the investor's specific financial goals (e.g., conservative, moderate, aggressive), the manager allocates the pooled funds across different asset classes.
    • Example: A conservative fund might invest only 20% in equity and the rest in debt, whereas an aggressive equity fund might allocate over 70% to equity. A balanced fund aims for a mix, perhaps 60% in equity and 40% in debt.
  • Creating and Rebalancing a Portfolio: The asset manager leverages their market expertise and research to construct the final portfolio. This involves crucial decisions on which securities to buy, sell, or hold over a period to align the portfolio with the investment goal.
  • Review of Performance: Regular and rigorous performance measurement is vital. The asset manager provides investors and the board of trustees with frequent updates on sales, repurchases, Net Asset Value (NAV), risk-adjusted returns, and any significant portfolio changes.

SIP Calculator

I want to invest Pro Tip
Financial experts suggest that a person should invest 10-15% of their monthly income for long-term financial growth
/Month
I want to invest for Pro Tip
Financial experts suggest that individuals should ideally invest for a period of 5 to 10 years, or even longer, to maximize the benefits of compounding and navigate market fluctuations effectively
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Expected return Pro Tip
Top 25% of investors consistently generate more than 12% return
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Total Wealth ₹1.03 Cr
View Plans
I want to save
I want to invest for Pro Tip
Financial experts suggest that individuals should ideally invest for a period of 5 to 10 years, or even longer, to maximize the benefits of compounding and navigate market fluctuations effectively
Years
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Expected return Pro Tip
Top 25% of investors consistently generate more than 12% return
% Annually
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Monthly Investment ₹22.4 L
View Plans
Top Funds with High Returns (Past 7 Years)
Equity Pension
13.37%
Equity Pension
Global Equity Index Funds Strategy
15.49%
Global Equity Index Funds Strategy
High Growth Fund
19.07%
High Growth Fund
Opportunities Fund
13.6%
Opportunities Fund
Multi Cap Fund
21.23%
Multi Cap Fund
Accelerator Mid-Cap Fund II
14.59%
Accelerator Mid-Cap Fund II
Multiplier
16.03%
Multiplier
Frontline Equity Fund
14.99%
Frontline Equity Fund
Pension Mid Cap Fund
18.41%
Pension Mid Cap Fund
Equity II Fund
11.57%
Equity II Fund
US Equity Fund
14.8%
US Equity Fund
Growth Opportunities Plus Fund
15.35%
Growth Opportunities Plus Fund
Equity Top 250 Fund
12.04%
Equity Top 250 Fund
Future Apex Fund
14.47%
Future Apex Fund
Pension Dynamic Equity Fund
12.41%
Pension Dynamic Equity Fund
Pension Enhanced Equity
14.84%
Pension Enhanced Equity

How Do Asset Management Companies Function?

An AMC operates by leveraging the scale of the collective funds. By pooling large amounts of capital from various investors, the AMC can invest in a highly diversified portfolio and benefit from economies of scale, often securing better prices on large-volume purchases. The returns generated by the portfolio are then distributed proportionally among all the small retail investors.

The AMC charges for its services, typically through one of two methods:

  • Fixed Fee: A regular (monthly or quarterly) amount charged for maintaining and managing the fund.
  • Commission-Based Fee: A percentage charged on the return earned on the fund's assets (e.g., the Expense Ratio).
start-an-sip-today-watch-your-money-grow start-an-sip-today-watch-your-money-grow

Points to Consider Before You Choose an AMC

Choosing the right AMC is a critical step in a successful investment journey. You are entrusting your hard-earned money, so a thorough check is important:

  • The Reputation of an AMC: Look for consistency in performance over extended periods (e.g., 5 or 10 years) across various market cycles. Review their annual reports, market reviews, and compliance reports filed with SEBI and AMFI.
  • Fund Manager's Credibility: The fund manager is the face of the AMC's investment strategy. Assess their individual track record of managing assets and funds, as their expertise directly impacts the scheme's performance.
  • Price and Value: Evaluate the fund's NAV (price) against the long-term value creation and returns the fund has historically offered.
  • Fees and Commission: Compare the fee structures. A fixed fee can often provide greater certainty regarding your expense outflow compared to a commission-based fee.

Regulatory Bodies Governing AMC Operations

AMCs in India operate under strict regulatory oversight, ensuring transparency, accountability, and investor protection.

Regulatory Body Role
Securities and Exchange Board of India (SEBI) The chief regulator of the Indian capital market; governs and controls every AMC.
Association of Mutual Funds in India (AMFI) A statutory body established by mutual fund companies to maintain ethical standards and transparency in the industry.
Reserve Bank of India (RBI) Governs banks acting as sponsors for AMCs. Also holds ultimate authority over all financial regulatory bodies.

SEBI, AMFI, and RBI have laid down mandatory guidelines, such as: the Chairman of an AMC cannot be a Trustee; key personnel must have no record of fraudulent acts; and an AMC's net worth must not be less than Rs. 10 crores.

Start Small & Build Your Wealth For A Brighter Tomorrow Start Small & Build Your Wealth For A Brighter Tomorrow

Reliability of AMC Compared to Banks

A common misconception is that mutual fund companies are less reliable than banks, or that an AMC scheme is less secure than a Fixed Deposit. The reality is that every AMC is governed by the RBI and the Ministry of Finance; the same governing authorities for banks.

The AMC is appointed by the sponsor and acts under the supervision of the trustees, who are in turn governed by SEBI and AMFI. This multi-layered regulation ensures transparency, accountability, and objectivity, making it a secure choice for optimizing wealth and achieving financial goals.

FAQs

  • What is an AMC SIP?

    An AMC SIP is a Systematic Investment Plan set up directly with the Asset Management Company (AMC) that manages the mutual fund, without any middleman.
  • Why choose an AMC SIP?

    Choosing an AMC SIP offers more control, transparency, and the potential for higher returns due to direct investment.
  • How do AMCs invest in AMC SIP?

    AMCs invest pooled funds from AMC SIPs by conducting market research, allocating funds across various assets, and actively managing the portfolio to achieve investment goals.
  • How is an AMC SIP different from a Regular SIP?

    An AMC SIP is directly with the fund house, while a Regular SIP involves a third-party intermediary, offering a consolidated view of diverse investments.
  • What is the minimum investment amount for AMC SIP?

    The minimum SIP amount varies by the mutual fund scheme and the AMC. Many AMCs offer Micro-SIPs starting as low as ₹100 per month. However, for most mainstream funds, the minimum SIP amount is typically ₹500 per month. Schemes like Equity-Linked Savings Schemes (ELSS) may have higher minimums.
  • Is AMC SIP safe and reliable?

    Yes, investing via AMC SIP is highly safe and reliable.
    • Regulation: Every AMC is governed by the Securities and Exchange Board of India (SEBI) and the Association of Mutual Funds in India (AMFI).
    • Supervision: The AMC operates under the supervision of a board of trustees, ensuring transparency and accountability.
    • Security: This layered regulatory structure provides investor protection, making it a reliable investment avenue, similar to how banks are governed by the RBI.

SIP Hub

˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
Disclaimer:#The investment risk in the portfolio is borne by the policyholder. Life insurance is available in this product. The maturity amount of Rs 1 Cr. is for a 30 year old healthy individual investing Rs 10,000/- per month for 30 years, with assumed rates of returns @ 8% p.a. that is not guaranteed and is not the upper or lower limits as the value of your policy depends on a number of factors including future investment performance. In Unit Linked Insurance Plans, the investment risk in the investment portfolio is borne by the policyholder and the returns are not guaranteed. Maturity Value: ₹1,05,02,174 @ CAGR 8%; ₹50,45,591 @ CAGR 4%. All SIPs listed here are of insurance companies’ funds. The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ
^^The information relating to mutual funds presented in this article is for educational purpose only and is not meant for sale. Investment is subject to market risks and the risk is borne by the investor. Please consult your financial advisor before planning your investments.
**Returns are based on past 10 years’ fund performance data (Fund Data Source: Value Research).

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