AMC SIP stands for Asset Management Company Systematic Investment Plan. They are a popular investment approach designed to set up directly with Asset Management Companies to make mutual fund^^ investing accessible and systematic. With AMC SIPs, investors contribute fixed amounts at regular intervals, allowing for gradual wealth accumulation.

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SIP Benefits
Start SIP with as low as ₹1000
Start SIP with as low as ₹1000
No hidden charges
No hidden charges
Save upto ₹46,800 in Tax
Save upto ₹46,800 in Taxunder section 80 C
Zero LTCG Tax
Zero LTCG Tax^ (Unlike 10% in Mutual Funds)
Disciplined & worry-free investing
Disciplined & worry-free investing

  • Insurance Companies
  • Mutual Funds
Fund Name 3 Years 5 Years 10 Years
Top 200 Fund Tata AIA 23.15% 27.3%
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Virtue II PNB Metlife 21.78% 23.76%
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Pure Equity Birla Sun Life 18.83% 19.17%
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Growth Opportunities Plus Fund Bharti AXA 17.85% 18.97%
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Pure Stock Fund Bajaj Allianz 17.49% 18.39%
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Blue Chip Fund HDFC Standard 14.09% 14.83%
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Growth Super Fund Max Life 14.38% 15.26%
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Multi Cap Growth Fund ICICI Prudential 15.63% 13.98%
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Equity Fund SBI 14.73% 14.91%
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Growth Plus Fund Canara HSBC Oriental Bank 12.78% 12.27%
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Updated as of Jun 2024

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Fund Name 5 Years 10 Years RSI
Active Fund QUANT 27.80% 23.96%
Large and Mid Cap Fund QUANT 23.27% 22.69%
Flexi Cap Fund PARAG PARIKH 23.90% 20.22%
Large and Mid Cap Fund EDELWEISS 20.32% 18.01%
Equity Opportunities Fund KOTAK 20.22% 18.98%
Large and Midcap Fund MIRAE ASSET 21.11% 24.56%
Flexi Cap Fund PGIM INDIA 21.48% -
Flexi Cap Fund DSP 19.48% 17.73%
Emerging Equities Fund CANARA ROBECO 18.91% 22.92%
Focused fund SUNDARAM 18.22% 16.55%

Updated as of June 2024

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What is the Meaning of AMC SIP?

An AMC SIP is a Systematic Investment Plan (SIP) that is set up directly with the Asset Management Company (AMC) of a mutual fund. This means that the investor will be dealing directly with the AMC and not through a broker or platform. This can be a good option for investors who want to have more control over their investments and who are comfortable managing their own accounts.

Here are some examples of AMCs in India:

  • SBI Mutual Fund: SBI Mutual Fund is the largest AMC in India by AUM (Assets Under Management), with over Rs 7 lakh crore in assets. It is a joint venture between the State Bank of India (SBI) and AMUNDI, one of the world's leading asset managers.

  • ICICI Prudential Mutual Fund: ICICI Prudential Mutual Fund is the second largest AMC in India by AUM, with over Rs 5 lakh crore in assets. It is a joint venture between ICICI Bank, India's second-largest private sector bank, and Prudential plc, a leading global financial services company.

  • HDFC Mutual Fund: HDFC Mutual Fund is the third largest AMC in India by AUM, with over Rs 4 lakh crore in assets. It is a subsidiary of HDFC Bank, India's largest private sector bank.

  • Nippon India Mutual Fund: Nippon India Mutual Fund is the fourth largest AMC in India by AUM, with over Rs 2.8 lakh crore in assets. It was formerly known as Reliance Mutual Fund, but was renamed in 2020 following a change in ownership.

What are the Features of AMC SIP?

AMC SIPs, or Systematic Investment Plans set up directly with the Asset Management Company (AMC) of a mutual fund, offer several distinct features that make them an attractive option for investors:

  • Direct access to NAV: AMC SIPs provide investors with direct access to the net NAV of their investments. This real-time visibility allows investors to track the performance of their investments on a daily basis and make informed decisions.

  • Rupee Cost Averaging: With AMC SIPs, you buy more units when prices are low and less when they're high, a strategy called rupee cost averaging. This helps reduce the impact of market ups and downs, possibly boosting your overall returns.

  • Flexibility: AMC SIPs offer flexibility in investment amounts and frequencies, allowing investors to adjust their investments based on their financial situation. They can choose to invest monthly, quarterly, or semi-annually, and they can modify their investment amounts as their income or expenses change.

  • Long-term investment discipline: AMC SIPs encourage long-term investment discipline by creating a habit of regular savings. With time, these small contributions accumulate and grow, leading to significant wealth creation.

  • Tax benefits: Investments in equity and balanced mutual funds and other schemes through SIPs qualify for tax benefits under Section 80C of the Income Tax Act.

  • Professional fund management: AMC SIPs provide investors with professional fund managers who actively manage the investments and make informed decisions based on market conditions and economic trends.

People Also Read: SIP Return Calculator

What are the Benefits of AMC SIP?

The benefits of AMC SIPs are: 

  • Accessibility: AMC SIPs provide an easy entry point for individuals looking to invest in mutual funds. Investors can start with small amounts and then increase their investment over time.

  • Wealth Creation: Through regular investments, AMC SIPs enable individuals to create wealth systematically. The power of compounding, combined with a consistent investment approach over the long term, can result in significant wealth accumulation.

  • Diversification: Asset Management Companies offer a variety of mutual fund schemes catering to different investment objectives and risk profiles. This allows investors to diversify their money across various asset classes, such as equity, debt, or hybrid funds. Diversification helps reduce the impact of market volatility on their investments.

  • Convenience and hassle-free setup: Setting up an AMC SIP is a straightforward and easy process. Investors can complete the process online or through the AMC's mobile app, and the AMC handles the automatic deduction of investment amounts from their bank accounts at regular intervals.

  • Goal-oriented Investing: AMC SIPs allow investors to align their investments with specific financial goals, such as retirement planning, education expenses, or buying a house. By investing regularly and staying committed to their SIP, individuals can work towards achieving their financial objectives in a disciplined manner.


AMC SIPs emerge as a powerful and accessible tool for investors seeking to achieve their long-term financial goals and want to create a disciplined approach to wealth creation. 

By leveraging the power of rupee cost averaging, regular savings, and professional fund management, AMC SIPs can help investors navigate market volatility and build a substantial wealth corpus over time.


  • What is the full form of AMC SIP?

    The full form of AMC SIP is Asset Management Company Systematic Investment Plan
  • What is the difference between AMC SIP and SIP?

    AMC SIP stands for Asset Management Company SIP, which means that the SIP investment is set up directly with the mutual fund company. This can be done online or through the AMC's mobile app.

    SIP stands for Systematic Investment Plan, which is a general term for any investment plan that involves investing a fixed amount of money at regular intervals. SIPs can be set up with brokers, platforms, or directly with mutual fund companies.

  • What is AMC in SIP?

    AMC stands for Asset Management Company. It is a financial institution that manages mutual fund investments. In the context of a Systematic Investment Plan (SIP), AMC refers to the specific mutual fund company with which you have set up your SIP.
  • How do I choose the right AMC SIP for me?

    There are a number of factors to consider when choosing an AMC SIP, including your investment goals, risk tolerance, and financial situation. It is important to do your research and choose a fund that is aligned with your long-term objectives. It is also important to check the best SIP plans before finalizing the investment decision.

+For Mutual Fund midcap category Returns & for Insurance midcap fund category Returns-
*Past 10 Year annualised returns as on 01-12-2023
*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
~Source - Google Review Rating available on:-
^^The information relating to mutual funds presented in this article is for educational purpose only and is not meant for sale. Investment is subject to market risks and the risk is borne by the investor. Please consult your financial advisor before planning your investments.

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