Insurers Taking a Slew of Steps Toward Consumer Awareness

Insurance companies are now focusing on insurance awareness, rather than brand promotion. Companies are taking initiatives, like consumer meets, awareness campaigns, road shows, and social media promotions, to foster the concept of insurance amongst the people.

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Bajaj Allianz Life Insurance recently carried out a road show called ‘Jan Jagruti’ in various rural areas of Gujarat, Maharashtra, and Goa. The marketing head of Bajaj Allianz Life Insurance, Mr. Subrat Mohanty, stated that as a part of this campaign, a group of artists went to places and performed street plays in the native language of the area.  As said by Mr.Mohanty, the campaign is soon expected to reach out to Haryana and Tripura (in the northeast).

Through mobile applications Insurers are not only creating awareness about basic policies but also making it a tool for the prospective policyholders to calculate their required amount of cover according to their life stages.

“We have developed a film and a jingle on the importance of life insurance for rural and semi-urban India. We are starting with workshops in Haryana and plan to reach out to thousands of people in over 10 villages and taluks,” — said Niraj Shah, director marketing, strategy and products, PNB MetLife Insurance.

“We have been focusing on specific days, for example, World Heart Day, for health insurance to spread the insurance awareness message and thus make it more relevant for consumers,” — said Sanjeev Mantri, executive director, ICICI Lombard General Insurance.


Premium By Age

˜Top plans are based on annualized premium, for bookings made through https://www.policybazaar.com in FY 25.

Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. This list of plans listed here comprise of insurance products offered by all the insurance partners of Policybazaar. For a complete list of insurers in India refer to the Insurance Regulatory and Development Authority of India website, www.irdai.gov.in

+Rs. 487/month (Rs.16/day) is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 38 years of age.

Prices offered by the insurer are as per the approved insurance plans | #All savings and online discounts are provided by insurers as per IRDAI approved insurance plans | Standard Terms and Conditions Apply | **Tax Benefits are subject to changes in tax laws.| Policybazaar Insurance Brokers Private Limited

We will respond in the first instance within 30 minutes of the customers contacting us. 30-minute claim support service is for the purpose of giving reasonable assistance to the policyholder in pursuance of the claim. Settlement of claim (including cashless claim) is the responsibility of the insurer as per policy terms and conditions. The 30-minute claim support is subject to our operations not being impacted by a system failure or force majeure event or for reasons beyond our control. For further details, 24x7 Claims Support Helpline can be reached out at 1800-258-5881

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale

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+Rs. 820/month is starting price for a 2 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 38 years of age.

+Rs. 1,443/month is starting price for a 5 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 38 years of age.

˜ Policybazaar Promise reflects the guarantee offered by insurers. Price assurance is based on certifications shared by insurers with us.



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