Decoding The Journey of Online Term Insurance In India

The Pandemic has resulted in a massive increase in the demand for protection products. People now understand the importance of insurance and want to purchase comprehensive insurance products. The insurance industry has witnessed significant growth at a rate of 40%. Policybazaar.com has witnessed a traffic growth of 70-80%, which has resulted in the overall growth of the business by 50-60%. 

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Note: Know more about what is term insurance first before reading this article.

The reason why Policybazaar is growing faster than the industry is because,  as an online platform it provides insurance products at the best price and takes care of the convenience of the customers.

The insurance policies until 2009 were sold focusing on savings and not as protection plans. The offline selling of term insurance policies was significantly low. In 2009, with collaboration with Policybazaar, the Aegon term plan was the first which was sold online.   Progressively many other insurance providers came into the market of online term insurance. The online market of the term insurance industry composes 50% of the market share.

one crore term plan
plus

Term Plans

₹1
Crore

Life Cover

@ Starting from ₹ 16/day+

₹50
LAKH

Life Cover

@ Starting from ₹ 8/day+

₹75
LAKH

Life Cover

@ Starting from ₹ 12/day+

Evolution of Online Term Insurance

The online term insurance started with basic products and a few players. Initially, there were no added term insurance benefits offered by the online plan like accidental death benefit, critical illness, or premium waiver, as it is offered in new age term insurance policies currently available in the market. Also, back then the term insurance policies were available only up to 65 years of age. However, life expectancy in our country has gone up since then. Thus, the term life insurance products were introduced in the market which provides coverage for 100 years. With more and more insurers entering the market, the price of term plans has been reduced. Customers can consider investing in the term insurance policy to provide financial protection to their family in case of any eventuality. For a 30 years old individual, Rs.1 crore term plan which offers coverage up to 100 years can cost a premium of Rs.1000-3000 per month.

Note: You can easily calculate the term plan premium by using the term plan calculator online tool.

Online Selling Ensures Transparency

In an offline process of purchase, the buyers cannot make a fair comparison of all the products available in the market. Moreover, the agents only represent the policy of one insurer, and offline purchase results in added expenses for the customers as they need to pay the agent fees and commission. On contrary to this, the online method of policy purchase is easy, saves time and money. The online selling of policies shows more transparency and reliability as the customers can compare the extensive range of policies from different insurers and choose the plan which offers higher coverage at a lower premium rate. The online method also includes a simple documentation process and saves the customer from doing extra expenses.

one crore term plan

Secure Your Family Future Today

₹1 CRORE

Term Plan Starting @

Get an online discount of upto 15%#

Compare 40+ plans from 15 Insurers

+Standard T&C Applied

Policybazaar’s Exclusivity to Its Customers

At Policybazaar, the buyers can get a consolidated collection of insurance products, which can help them to make an informed choice. Purchasing an insurance policy through an online platform is 5-10% cheaper, so one can save up to approximately Rs 1lakh for a term insurance product. The claim assistant team of the company ensures that the customer gets the full support and help required during the critical moment. An individual can purchase a life cover of 1-1.5 crore through Policybazaar without undergoing the medical test.

Easy Claim Settlement Process

The online process of claim settlement is very easy and can be done by following a few simple steps.  The customers can download the claim form from the insurer’s website and fill the form thoroughly and submit the form to the website along with the required documents. There are many insurance companies that promise customers a 24-hour claim settlement. 

Digital Process of Purchasing Insurance

Nowadays, most of the insurance companies offer a complete digital process of purchasing an insurance policy. The customers can purchase life cover up to 1.5 crores without undergoing a medical test, in this case, the insurance companies arrange telemedical for them.  Under this process, the doctor calls the insurance buyer and does health-related queries, which is further used for the underwriting. Thus, the online process of policy purchase is very hassle-free ad easy.

Wrapping it Up!

The online term insurance plans have significantly evolved to cater to the requirement of the customers and offer a more seamless process at much lower premiums. The online platform is not only more convenient for the growing customers' need but it is also trustworthy and reliable.

Note: Check out the best term insurance plan in India and choose one that suits your requirements.


Premium By Age

˜Top plans are based on annualized premium, for bookings made through https://www.policybazaar.com in FY 25.

Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. This list of plans listed here comprise of insurance products offered by all the insurance partners of Policybazaar. For a complete list of insurers in India refer to the Insurance Regulatory and Development Authority of India website, www.irdai.gov.in

+Rs. 487/month (Rs.16/day) is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 38 years of age.

Prices offered by the insurer are as per the approved insurance plans | #All savings and online discounts are provided by insurers as per IRDAI approved insurance plans | Standard Terms and Conditions Apply | **Tax Benefits are subject to changes in tax laws.| Policybazaar Insurance Brokers Private Limited

We will respond in the first instance within 30 minutes of the customers contacting us. 30-minute claim support service is for the purpose of giving reasonable assistance to the policyholder in pursuance of the claim. Settlement of claim (including cashless claim) is the responsibility of the insurer as per policy terms and conditions. The 30-minute claim support is subject to our operations not being impacted by a system failure or force majeure event or for reasons beyond our control. For further details, 24x7 Claims Support Helpline can be reached out at 1800-258-5881

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale

Policybazaar Insurance Brokers Private Limited | CIN: U74999HR2014PTC053454 | Registered Office - Plot No.119, Sector - 44, Gurgaon, Haryana – 122001 | Registration No. 742, Valid till 09/06/2027, License category- Composite Broker Visitors are hereby informed that their information submitted on the website may be shared with insurers. Product information is authentic and solely based on the information received from the insurers.

© Copyright 2008-2025 policybazaar.com. All Rights Reserved

+Rs. 820/month is starting price for a 2 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 38 years of age.

+Rs. 1,443/month is starting price for a 5 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 38 years of age.

˜ Policybazaar Promise reflects the guarantee offered by insurers. Price assurance is based on certifications shared by insurers with us.

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