Aviva Life Insurance

Aviva Life Insurance is a joint venture between Dabur Invest Corp and Aviva Group, making it one of India’s leading private life insurers. The company offers a wide range of plans covering protection, savings, retirement, and investment needs to help individuals and families secure their financial future. With its strong presence and customer-focused approach, Aviva provides reliable and flexible life insurance solutions that adapt to different life goals. Whether you want to protect your loved ones or build long-term wealth, Aviva Life Insurance supports your journey with confidence.

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Aviva Life Insurance: Aviva India Policy Details, Premium & Benefits

Aviva Life Insurance

Aviva Life Insurance is a joint venture between Dabur Invest Corp and Aviva Group, making it one of India’s leading private life insurers. The company offers a wide range of plans covering protection, savings, retirement, and investment needs to help individuals and families secure their financial future. With its strong presence and customer-focused approach, Aviva provides reliable and flexible life insurance solutions that adapt to different life goals. Whether you want to protect your loved ones or build long-term wealth, Aviva Life Insurance supports your journey with confidence.

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Insurer Highlights
  • Claim Settlement Ratio

    98.98

  • No. of Branches

    63 Branches

  • Claim Settlement Promise

    24 Hours

Why Buy Aviva Life Insurance

Aviva Life Insurance offers a diverse range of life insurance plans designed to secure your family’s financial future and support your long-term goals, whether it’s protection, savings, or retirement planning. Here’s why Aviva stands out as a reliable and customer-focused insurer:

Dedicated Claim Personal Manager to guide you through the claim process
Coverage includes death due to any pandemic, such as COVID-19.
Impressive claim settlement ratio of 99.98% (FY 2023–24)
Convenient online purchase with attractive premium discounts
Instant claim approval within 4 hours for eligible cases
Flexible coverage options including whole life and return of premium benefits
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Aviva Life Insurance Plans

Aviva Life Insurance Plans are designed to meet the varied protection needs of individuals and families. The following plans offer pure life cover, ensuring that your dependents receive financial support in your absence.

Critical Illnesses Covered Under Aviva Life Insurance

Aviva Life Insurance offers a Critical Illness Rider that provides financial protection against major life-threatening diseases. On diagnosis of a covered illness, the rider pays out a lump-sum benefit that can be used to cover hospitalisation, treatment, or recovery costs—helping you focus on getting better instead of worrying about money. The coverage includes severe medical conditions such as cancer, heart attack, kidney failure, stroke, and major organ transplants, among others. It also includes certain advanced-stage illnesses like Open Heart Surgery (CABG) and End-Stage Lung or Liver disease. Below is the complete list of critical illnesses covered under Aviva term insurance plans.

Aviva Life Insurance Plan Riders

Aviva term plans let you enhance your base protection through optional riders available at a nominal extra premium. These riders extend your coverage to address various real-life risks such as disability, accident, or critical illness. By combining the right riders with your core plan, you can customise your protection to match your lifestyle and responsibilities. Here are some key riders available with Aviva term plans:

How Much Term Cover Do I Need?

Choosing the right life cover is essential to ensure your family’s financial stability in your absence. You can use a Human Life Value (HLV) Calculator to estimate how much coverage you actually need based on your income, age, and financial obligations.

Most advisors suggest having a life cover that’s about 15–20 times your annual income. For instance, if you earn ₹10 lakhs per year and are 30 years old, you should ideally opt for a term plan with a sum assured of around ₹2–2.5 crores. This amount can help your family manage household expenses, repay debts, and achieve long-term financial goals even if you’re not around.

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Choosing the Aviva Life Insurance Plan with the Right Sum Assured Option

Selecting the right sum assured is the foundation of a good insurance plan. Aviva Life Insurance offers multiple term plan options, some focus on pure protection, while others combine coverage with savings or return of premium features. Depending on your life stage and financial goals, you can choose a plan that ensures your family remains financially independent and able to maintain their standard of living even in your absence.

Aviva Life1 Crore
Term Insurance
Aviva Life2 Crore
Term Insurance
Aviva Life5 Crore
Term Insurance
Aviva Life75 Lac
Term Insurance
Aviva Life70 Lac
Term Insurance
Aviva Life50 Lac
Term Insurance

Term Insurance Premium Calculator

Our term life insurance calculator in india can help you calculate the following:

What Are The Types of Life Insurance Plans Offered By Aviva Life Insurance?

The various life insurance policy in multiple segments offered by Aviva Life Insurance are as follows: 

  • Term Insurance Plans

  • Savings Plans

  • ULIP Plans

  • Retirement Plans

  • Child Plans

Aviva Term Insurance Plans

Term Plan Entry Age Maturity Age Sum Assured
Aviva Signature 3D Term Plan 18 to 65 years 99 years Rs. 5 Lakhs to No Limit
Aviva Protection Plus Plan 20 to 65 years 80 years Rs. 20 Lakhs to No Limit
Aviva Jana Suraksha Plan 18 to 45 years 55 years Rs. 25 Thousand to No Limit
Aviva Saral Jeevan Bima Plan 18 to 65 years 70 years Rs. 5 Lakhs to Rs. 25 Lakhs

Aviva Savings Plans

Term Plan Entry Age Maturity Age Sum Assured
Aviva Signature Guaranteed Income Plan 8 to 60 years 60 years
Aviva Nivesh Bima Plan 13 to 60 years 55 years Max Death SA: Rs. 11 Crores

Max Maturity SA: Rs. 24.4 Crores

Aviva New Wealth Builder Plan 6 to 60 years 80 years Max Death SA: Rs. 11 Crores

Max Maturity SA: Rs. 22.4 Crores

Aviva New Family Income Builder Plan 6 to 50 years 62 years Rs. 24 Crores (maximum annual premium of Rs. 1 Crore X 24)
POS Aviva Dhan Suraksha Plan 18 to 50 years 61 years Rs. 1.45 Lakhs to Rs. 9.93 Lakhs

Aviva ULIP Plans

Term Plan Entry Age Maturity Age Sum Assured
Aviva Affluence Plan 2 to 50 years 70 years Max: 10 times the Annualized Premium
Aviva Signature Investment Plan 91 days to 60 years 80 years Single Premium : 10 times, 5 times or 1.25 times (chosen at inception) of Single premium

Regular Premium : 7 times or 10 times of Annualized premium

Aviva Signature Investment - Limited Pay Plan 91 days to 70 days  90 years Max: 7 or 10 of the Annualized premium
Aviva i-Growth Plan 18 to 50 years 60 years Rs. 4.8 Lakhs to Rs. 50 Lakhs
Aviva Fortune Plus Plan 2 to 60 years 75 years Top-up Sum Assured: 1.25 x Top-up Premium

Minimum Top-up Sum Assured: Rs. 12,500

Maximum Top-up Sum Assured: No Limit

Aviva Retirement Plans

Term Plan Entry Age Maturity Age Sum Assured
Aviva New Innings Pension Plan 42 to 60 years 78 years
Aviva AnnuityPlus Plan 18 to 80 years
Aviva Saral Pension Plan 40 to 55 years 80 years Rs. 1 Thousand to No Limit

Aviva Child Plans

Term Plan Entry Age Maturity Age Sum Assured
Aviva Young Scholar Secure Plan 42 to 60 years 78 years

Benefits of Aviva Life Insurance Policy

  • Financial Protection for Your Family
    Aviva Life Insurance ensures your loved ones remain financially secure in your absence. The payout can help them manage daily expenses, repay loans, and meet future goals like higher education or marriage.

  • Wide Range of Plans
    Aviva offers an extensive selection of insurance plans, including term, savings, investment-linked, and retirement options. This flexibility allows you to choose a plan that fits your lifestyle, income, and long-term financial objectives.

  • Guaranteed Returns on Savings Plans
    Many Aviva savings and retirement policies offer guaranteed returns on maturity. You can receive the maturity benefit as a lump sum or as regular income, helping you plan for milestones or post-retirement needs.

  • Affordable Premiums
    Aviva’s plans are designed to provide high coverage at pocket-friendly premiums, making it easy to protect your family’s future without straining your budget.

  • Tax Advantages
    Premiums paid and benefits received under Aviva Life Insurance plans qualify for tax deductions under Section 80C and exemptions under Section 10(10D) of the Income Tax Act, 1961.

6.4-Hour Express Claim Settlement: With 'Express Claims', Aviva provides claim settlement to the nominees of the deceased policyholders within 4 hours of claim intimation.

one crore term plan
plus

Term Plans

₹1
Crore

Life Cover

@ Starting from ₹ 13/day+

₹50
LAKH

Life Cover

@ Starting from ₹ 8/day+

₹75
LAKH

Life Cover

@ Starting from ₹ 12/day+

What is the Claim Settlement Process of Aviva Life Insurance Company?

Aviva Life Insurance's claim settlement process is simple, transparent, and customer-friendly. It involves four main steps: Claim Intimation, Document Submission, Claim Processing/Verification, and Claim Settlement/Payout.

Step 1: Claim Intimation
The claimant or nominee must inform Aviva Life Insurance about the claim immediately after the event, such as death, maturity, or a covered illness. Claims can be intimated through multiple channels:

  • Online: Submit the claim form on the official Aviva website.

  • Email: Send details to claims@avivaindia.com or customerservices@avivaindia.com.

  • Phone: Call the toll-free helpline at 1800-103-7766.

  • Branch Visit: Visit the nearest Aviva branch for assistance.

The intimation should include the policy number, insured's name, date and cause of the event, and claimant's contact details.

Step 2: Document Submission
After the claim is intimated, the claimant must complete the relevant claim form and submit the required documents. The Claim Personal Manager will guide the claimant on the specific documents based on the claim type.

Common documents for death claims include:

  • Original policy document(s)

  • Duly filled and signed the death claim form

  • Original or attested copy of the death certificate

  • Claimant’s photo ID and address proof

  • Bank details (cancelled cheque, bank statement, or passbook copy)

  • Medical records in case of death due to illness

  • Police reports (FIR, post-mortem report, investigation report) in case of accidental or unnatural death

Documents can be submitted via email as scanned or hard copies at any Aviva branch or head office.

Step 3: Claim Processing and Verification
Once Aviva receives all documents, the claim assessors verify the details. If necessary, additional documents or investigations may be requested. The claimant is regularly updated about the claim status through calls, SMS, or letters.

Step 4: Claim Settlement/Payout
After verification and approval, the claim amount is transferred directly to the nominee's or claimant's bank account via NEFT. For non-investigative claims with complete documentation, Aviva aims to settle the claim within 15 days from the date of intimation. If an investigation is required, the process may take up to 45 days, and for complex cases, up to 120 days as per IRDAI guidelines.

one crore term plan

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₹1 CRORE

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Get an online discount of upto 15%#

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How To Buy Aviva Life Insurance From Policybazaar?

Here are the steps to buy Aviva Life Insurance from Policybazaar:

Step 1: Visit the official Policybazaar website and go to the Term Insurance section.

Step 2: Provide your name, contact details, gender, and date of birth.

Step 3: Enter your job type, yearly income, educational qualifications, and smoking/tobacco consumption habits.

Step 4: Choose the Aviva term plan from the existing term insurance plan list.

Step 5: Pay using your preferred mode to complete the process.

Life Insurer Details

What Are The Exclusions In Aviva Life Insurance?

Here are the exclusions in the Aviva Life Insurance:

Suicide: If the policyholder commits suicide within 12 months of buying the policy, his/her nominees will not be able to claim the death benefit.

Note: Check all the best term insurance plan in India.

Note: You should also check the benefits of term life insurance if you are planning to purchase the term insurance plan.

˜The insurers/plans mentioned are arranged in order of highest to lowest Sum Assured(SA) offered by Policybazaar’s insurer partners offering term insurance plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI.

Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in

Rs. 400/month is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

Rs. 400/month (Rs.13/day) is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 230 is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 8/day is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 12/day is starting price for a 75 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 497/month is starting price for a 1.5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 487/month is starting price for a 2 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 626/month is starting price for a 3 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 905/month is starting price for a 5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. ₹361/month is the starting price for a ₹1 crore loan cover with an 8% interest rate for an 18-year-old male, non-smoker, with no pre-existing diseases, loan tenure up to 20 years, rounded off to the nearest 10

+Rs. 1,267/month is starting price for a 7 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

*The full refund of premium is available on availing the one-time option of refund of premium. Total premium paid for policy (paid for add-ons) will be the special exit value, payable on availing the one-time option of refund of premium if you wish to completely exit the policy.

+Rs. 447/month is starting price for a 1 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs.679/month is starting price for a 2 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 910/month is starting price for a 3 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,374/month is starting price for a 5 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,924month is starting price for a 7 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

Women

+Rs. 400/month is Starting price for a 1 crore term life insurance for an 18 year-old Female, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

Rs. 461/month is the starting price for a 1 crore term life insurance for an 24 year-old female, non-smoker, with no pre-existing diseases, cover upto 54 years of age.

1,642/month is the starting price for a 1 crore term life insurance for an 44 year-old female, non-smoker, with no pre-existing diseases, cover upto 74 years of age.

Prices offered by the insurer are as per the approved insurance plans | #All savings and online discounts are provided by insurers as per IRDAI approved insurance plans | Standard Terms and Conditions Apply | **Tax Benefits are subject to changes in tax laws.| Policybazaar Insurance Brokers Private Limited

We will respond in the first instance within 30 minutes of the customers contacting us. 30-minute claim support service is for the purpose of giving reasonable assistance to the policyholder in pursuance of the claim. Settlement of claim (including cashless claim) is the responsibility of the insurer as per policy terms and conditions. The 30-minute claim support is subject to our operations not being impacted by a system failure or force majeure event or for reasons beyond our control. For further details, 24x7 Claims Support Helpline can be reached out at 1800-258-5881

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale

Policybazaar Insurance Brokers Private Limited | CIN: U74999HR2014PTC053454 | Registered Office - Plot No.119, Sector - 44, Gurgaon, Haryana – 122001 | Registration No. 742, Valid till 09/06/2027, License category- Composite Broker Visitors are hereby informed that their information submitted on the website may be shared with insurers. Product information is authentic and solely based on the information received from the insurers.

© Copyright 2008-2026 policybazaar.com. All Rights Reserved

˜ Policybazaar Promise reflects the guarantee offered by insurers. Price assurance is based on certifications shared by insurers with us.

Types of term plans

Policybazaar offers the following types of term insurance plans to fit the different needs of Individuals from all walks of life.

Choose Term Insurance Plan as per you need

Plans starting from @ ₹473/Month*
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Aviva Life Insurance Reviews & Ratings

4.3 / 5 (Based on 38 Reviews)
(Showing Newest 10 reviews)
Shyam
Gujarat, July 16, 2024
Quick Resolution
Policybazaar resolved my queries quickly, demonstrating their commitment to customer satisfaction. Their efficient service made the entire process stress free. Highly appreciate their support.
Raju
Mahabubnagar, March 31, 2021
Low premium at my budget
I found my type of term insurance plan from the website of the policybazaar. The term plan is of aviva life insurance company and have been availed with various benefits under the same. One of the best thing is that I can pay the premium amount as per my convenience and it is quite less. Great work team.
Gagan
Tangi, March 30, 2021
Choosing the right sum assured
I have taken the term insurance plan from aviva life term insurance and it was done from the website of the policybazaar. I choose the right type of sum assured amount so that it can be easy for my family to survive and achieve their goals in future. That’s an appropriate plan for me and my family. Thanks team.
Samar
Pilibhit, March 30, 2021
Low premium at my budget
I found my type of term insurance plan from the website of the policybazaar. The term plan is of aviva life insurance company and have been availed with various benefits under the same. One of the best thing is that I can pay the premium amount as per my convenience and it is quite less. Great work team.
Surjeet
Kollegala, March 17, 2021
Take care of family
The aviva life insurance plan will take good care of my family. It is financial safety product which will see for my family after me. Thanks policybazaar.
Dev
Mednipur, March 09, 2021
Wide variety of plans
I have taken the life insurance policy from the website of the policybazaar and they have provided with variety of plans and I took the aviva life insurance policy from them. It is a unique plan and I like it. Great work.
Khushmeet
Bandikui, March 08, 2021
Easy to understand
I have got the aviva life insurance plan from the website of the policybazaar. It is one of the best plan I have got and I have a great understanding about the life insurance plan. Thank you team.
Alok
G.k. Bhatar, February 16, 2021
Claim settlement ratio:
The claim settlement ratio of policybazaar and Aviva life term insurance is best. I took the plan last year and checked all the things clearly about claim, features and benefits. Great work team.
Nupur
Ahmednagar, February 16, 2021
Great plans
I have recently bought a term insurance plan from the policybazaar. I got the plan of aviva life term insurance. It is really great plan and I found various benefits under the same. Kudos to team policybazaar.
Sundar
Hansot, October 22, 2020
Compare
Before buying the life insurance plan one should always compare it. I compared It and found the most useful plan of Aviva Life Insurance. A good plan with safety measures.
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