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*Price shown is for a 30 day trip to Thailand with 1 lakh dollar coverage for an adult of age 25 years
When we visit a new place, we try to learn about its culture and lifestyle through heritage sites, local festivals, and architecture. However, enjoying the country's authentic local cuisine can be a great way to discover the traditions and values of the place. In a foreign country, you get to taste foods you've never tried before, heard of, or, in certain cases, imagined. Culinary tourism uses this to encourage visitors to try local cuisine and enjoy other related experiences like shopping at local markets and tasting street food. Let's look at what culinary or food tourism is, why it's becoming so popular, and how you may enjoy it as a traveller.
Culinary or food tourism means travelling to a destination to explore its local cuisine and enjoy various food-related experiences. For instance, it is not uncommon to visit Italy just to taste the mouthwatering pizza, pasta, and gelato. Culinary tourism also helps countries preserve and promote their traditional dishes and local specialities that cannot be found elsewhere.
Food tourism has existed for a long time, but its popularity has recently increased. Here are some reasons why this type of travelling is popular today.
Finding the perfect destination is the first step towards enjoying a culinary trip. While every country has their own culinary specialities, some destinations are especially loved by foodies due to their unique culture, traditional cooking styles, or exotic recipes.
When you hear of Japan, you would always think of a piping hot ramen bowl, a refreshing matcha, or a delicious array of sushi. Previously lesser-known dishes like udon (thick wheat noodles), tempura (crispy seafood dishes), and takoyaki (fried seafood balls) have also become popular among culinary enthusiasts. Tourists love exploring Japan's street food stalls and ryotei (traditional local restaurants) to taste these dishes.
Italy is the first destination that comes to mind when we think of food tourism. Countless Italian food items, from pizza and pasta to desserts like tiramisu and gelato, are popular worldwide. Naples is especially famous for its Neapolitan pizza and delicious street food like cuoppo and panino.
France is beloved by many for its rich gastronomic traditions. Many people love visiting the country to taste its delectable pastries, pies, macarons, and wines. Each region has world-class fine dining restaurants, cosy cafes, and small local bakeries where you can enjoy the local treats.
Thai food is famous among foodies for its wide variety, unique flavour, and lip-smacking taste. In Thailand, you can find everything from street-side food carts to Michelin-star restaurants, and the diversity of the food choices is quite amazing. You can enjoy local delicacies like Khao Soi, Pad Thai, and mango sticky rice and explore the variety of fried rice, soups, salads, and stir-fried noodles available.
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Food tourism doesn't just revolve around the taste of the local food but also the overall experience, like where you are having it and how it is served. To truly witness the local authentic way of eating, you can incorporate various food-based experiences in your travel itineraries.
You can take short cooking lessons to learn how to make local specialities with traditional cooking methods at home. This gives you a hands-on experience of how locals make their food, and you can try the recipe back home later to relive your trip.
Exploring the farmers' markets is great for experiencing life like the locals. You can buy fresh produce, interact with the farmers, and learn about unique cultivation and cooking techniques. Some popular attractions around the globe include Thailand's unique floating markets. You can also explore street food markets to enjoy affordable yet delicious local food.
Regions like the Douro Valley in Portugal, Tuscany in Italy, and Bordeaux in France are famous wine regions where you can tour vineyards, enjoy wine tasting, and see how wine is made. The white beer of Bruges, the Guinness in Dublin, and the classic beer of Munich are famous among beer lovers. These places offer brewery tours and local festivals like the 'Oktoberfest' of Munich.
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Food is the magic element that brings people together despite their cultural and geographical differences. Culinary tourism encourages you to experience this when you travel to a new place. Instead of just focusing on the tourist spots, you can visit small cafes, wineries, traditional restaurants, and even homestays to understand what the locals eat and taste unique dishes you have never heard of.
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*Price shown is for a 30 day trip to Thailand with 1 lakh dollar coverage for an adult of age 25 years