What is Life Assured in Term Insurance?

In term insurance, life assured refers to the individual whose life is covered by the insurance policy. If this individual passes away during the policy term, the insurer will pay the sum assured (the death benefit) to the nominee or beneficiaries. The purpose of covering the life assured is to provide financial protection to their dependents in case of their untimely demise. 

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Imagine Rajesh, a 40-year-old father, who buys a term insurance policy to protect his family. In this case, Rajesh is the life assured, meaning the policy is based on his life. If he passes away during the policy term, the insurer pays the death benefit to his family. This ensures his loved ones can cover expenses and manage financially in his absence. The life assured is the person whose life is insured, and their passing triggers the payout.

one crore term plan
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Term Plans

₹1
Crore

Life Cover

@ Starting from ₹ 13/day+

₹50
LAKH

Life Cover

@ Starting from ₹ 8/day+

₹75
LAKH

Life Cover

@ Starting from ₹ 12/day+

What are the Key Features of Life Assured in Term Insurance?

  • Main Person Covered Under the Policy:

    The life assured is the person whose life is being covered under the term insurance policy. If this individual passes away during the policy term, the insurer pays a death benefit to the nominee. For example, if a father is life assured, his family will receive the policy’s payout if he dies during the policy tenure.

  • Death Benefit:

    The death benefit is the primary benefit of term insurance. It is the amount paid by the insurance company to the nominee if the life assured passes away during the policy period. This benefit is designed to provide financial security to the life assured’s family in their absence.

  • Difference Between Life Assured and Policyholder:

    In most cases, the life assured and policyholder are the same person. However, there can be instances where they differ. For example, in a term insurance plan purchased by a spouse for their partner, the policyholder is the person who pays the premium and owns the policy, while the life assured is the individual whose life is covered. If the life assured passes away, the death benefit is paid out to the nominee, not necessarily the policyholder.

  • Nominee Assignment:

    While the life assured is the individual whose life is covered under the benefits of term insurance, they can appoint a nominee. The nominee is the person (typically a family member or legal heir) who receives the death benefit if the life assured passes away during the policy term.

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Who is a Life Assured with an Example? 

Let’s understand the role of the life assured with the help of an example:

Rahul, a 35-year-old individual, purchases a 1 crore term insurance policy with a sum assured of ₹1 crore for a period of 30 years. In this case, Rahul is the life assured. If Rahul passes away during the policy period (before he turns 65), the insurer will pay ₹1 crore to the nominee he has appointed, likely his spouse or children.

Who Can Be the Life Assured?

In a term or life insurance policy, typically the person taking the policy is the life assured. However, most insurers allow the option of buying a policy for your loved ones, like:

  • Spouse: A husband may take out a policy on his wife’s life or vice versa. In such a case, the spouse becomes the life assured.

  • Parents and Children: Policies can also be taken by children on behalf of their aging parents or for their own future protection, with the parent or child as the life assured.

  • Business Partners: In some instances, business partners may take term insurance for each other, ensuring financial security for the business in case of one partner’s death.

What is the Importance of the Life Assured in Term Insurance?

  • Financial Security for Dependents:

    The life assured typically has dependents—family members, such as a spouse, children, or parents—who rely on their income. Term insurance ensures that if the life assured passes away, the dependents are financially supported, helping them manage expenses, debts, and future goals like education and marriage.

  • Affordable Premiums:

    Term insurance offers large sum assured at an affordable premium, providing peace of mind to the life assured that their family will be financially stable in case of their death during the policy term.

  • Nomination:

    The life assured can nominate one or more individuals who will receive the death benefit in case of their demise. This ensures that the payout reaches the right people, safeguarding the financial future of their loved ones.

  • No Maturity Benefit:

    Term insurance is a pure risk protection plan, meaning it does not offer any maturity benefit if the life assured survives the policy term. The purpose of the policy is solely to protect against the financial loss caused by the death of the life assured.

Wrapping it Up!

In term insurance, the life assured is the person whose life is covered under the policy, and their role is critical to the structure and purpose of the plan. The insurance provides financial protection to the dependents of the life assured, ensuring that their needs are met even in the unfortunate event of their death. By understanding the responsibilities and the importance of the life assured, policyholders can make informed decisions about the amount of coverage, the nomination of beneficiaries, and the inclusion of additional riders. Term insurance thus plays a vital role in securing the future of the family, offering peace of mind to the life assured and their loved ones.

Life Insurer Details


Premium By Age

˜The insurers/plans mentioned are arranged in order of highest to lowest Sum Assured(SA) offered by Policybazaar’s insurer partners offering term insurance plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI.

Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in

Rs. 400/month is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

Rs. 400/month (Rs.13/day) is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 230 is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 8/day is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 12/day is starting price for a 75 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 497/month is starting price for a 1.5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 487/month is starting price for a 2 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 626/month is starting price for a 3 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 905/month is starting price for a 5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,267/month is starting price for a 7 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

*The full refund of premium is available on availing the one-time option of refund of premium. Total premium paid for policy (paid for add-ons) will be the special exit value, payable on availing the one-time option of refund of premium if you wish to completely exit the policy.

+Rs. 447/month is starting price for a 1 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs.679/month is starting price for a 2 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 910/month is starting price for a 3 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,374/month is starting price for a 5 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,924month is starting price for a 7 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

Women

+Rs. 400/month is Starting price for a 1 crore term life insurance for an 18 year-old Female, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

Rs. 461/month is the starting price for a 1 crore term life insurance for an 24 year-old female, non-smoker, with no pre-existing diseases, cover upto 54 years of age.

1,642/month is the starting price for a 1 crore term life insurance for an 44 year-old female, non-smoker, with no pre-existing diseases, cover upto 74 years of age.

Prices offered by the insurer are as per the approved insurance plans | #All savings and online discounts are provided by insurers as per IRDAI approved insurance plans | Standard Terms and Conditions Apply | **Tax Benefits are subject to changes in tax laws.| Policybazaar Insurance Brokers Private Limited

We will respond in the first instance within 30 minutes of the customers contacting us. 30-minute claim support service is for the purpose of giving reasonable assistance to the policyholder in pursuance of the claim. Settlement of claim (including cashless claim) is the responsibility of the insurer as per policy terms and conditions. The 30-minute claim support is subject to our operations not being impacted by a system failure or force majeure event or for reasons beyond our control. For further details, 24x7 Claims Support Helpline can be reached out at 1800-258-5881

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale

Policybazaar Insurance Brokers Private Limited | CIN: U74999HR2014PTC053454 | Registered Office - Plot No.119, Sector - 44, Gurgaon, Haryana – 122001 | Registration No. 742, Valid till 09/06/2027, License category- Composite Broker Visitors are hereby informed that their information submitted on the website may be shared with insurers. Product information is authentic and solely based on the information received from the insurers.

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