Star Union Dai-ichi Life Insurance Review

“I didn’t want to overthink life insurance. I just needed something reliable that my family could depend on. I already had a relationship with my bank, so choosing Star Union Dai-ichi Life felt familiar. The process was simple, and I liked that I could always visit a branch if needed.” – Ankit

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13.2 Crore Registered Consumer

6.29 Crore Policies Sold

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About Star Union Dai-ichi Life Insurance

Star Union Dai-ichi Life Insurance is a joint venture between Bank of India, Union Bank of India, and Dai-ichi Life Holdings. The company started operations in India in 2009, with a clear focus on making life insurance accessible through banking channels.

Instead of positioning itself as a complex, feature-heavy insurer, Star Union Dai-ichi Life keeps things straightforward. Its approach is built around reach and familiarity—serving customers through bank branches where people already have existing relationships.

For many buyers, especially those in semi-urban and rural areas, this makes a real difference. Insurance doesn’t feel distant or complicated. It feels like an extension of their banking experience.

Term Plans

₹1
Crore

Life Cover

@ Starting from ₹ 13/day⁺

₹50
LAKH

Life Cover

@ Starting from ₹ 8/day⁺

₹75
LAKH

Life Cover

@ Starting from ₹ 12/day⁺

What Star Union Dai-ichi Life Insurance Does Well?

Strong bank-led distribution
With access to thousands of bank branches through its partner banks, this life insurance company has one of the widest physical distribution networks. This makes it easier for customers who prefer face-to-face interactions.
Simple and practical product range
The insurer offers term plans, savings plans, ULIPs, child plans, and retirement solutions. The focus stays on core needs rather than overly complex structures.
Familiar buying experience
Policies are often sold through bank relationships, which builds trust. Customers don’t feel like they’re dealing with an unknown entity.
Balanced digital support
While the company is not purely digital-first, it still offers online services for premium payments, policy tracking, and basic servicing.

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Term Plan Starting @

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Advantages of Star Union Dai-ichi Life Insurance

Strong claim settlement record

The company has reported a claim settlement ratio of 98.84%, which indicates that most genuine claims are being honoured. For buyers, this is one of the most important trust signals.

Wide reach across India

Star Union Dai-ichi Life operates through 171+ branches and has access to 20,000+ bank touchpoints. This reach helps serve customers across urban and semi-urban markets effectively.

Backed by trusted institutions

Being supported by two major public sector banks and an established global insurer adds a layer of credibility and long-term stability.

Suitable for traditional buyers

If you prefer speaking with a person rather than doing everything online, this model works well. You can walk into a branch and get help when needed.

Flexible coverage with riders

Like most insurers, it offers riders such as critical illness cover, accidental death benefit, and waiver of premium to enhance protection.

How to Buy Star Union Dai-ichi Life Insurance Plans?

Step 1: Go to the official SUD Life website.

Step 2: Choose the plan you want to buy and click on the "Buy Online" button.

Step 3: You need to click the "Buy Now" button now. After that, you need to give some basic information, like your name, phone number, and email address.

Step 4: Give more information, like age, gender, income, where you live, or the names of the nominees.

Step 5: Fill out the form and check that all the information is correct. Then, pay the premium online.

Step 6: After you have successfully completed the payment process, you will be able to get your policy documents by email to the address you used to sign up.

Final Take: Should You Consider Star Union Dai-ichi Life Insurance?

Star Union Dai-ichi Life Insurance works best for people who value accessibility, familiarity, and stability over flashy features.

It may not be the first choice for someone looking for a fully digital or highly customized insurance experience. But if your priority is simple protection backed by trusted banking partners, it delivers exactly that.

This is the kind of insurer that feels dependable in a quiet way. You know where to go, who to speak to, and what to expect. For many families, that matters more than anything else.

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FAQs

Is Star Union Dai-ichi Life Insurance trustworthy?

Ans: Yes. It is a regulated life insurance company backed by Bank of India, Union Bank of India, and Dai-ichi Life, with a strong claim settlement record.
What is the claim settlement ratio of Star Union Dai-ichi Life?

Ans: The insurer has reported a claim settlement ratio of 98.84%, indicating high reliability in settling claims.
Can I manage my policy online?

Ans: Yes. You can pay premiums, check policy details, and raise service requests online, although the company also emphasizes offline support.
What types of plans are available?

Ans: The company offers term insurance, savings plans, ULIPs, child plans, and retirement solutions.
Is it suitable for first-time insurance buyers?

Ans: Yes. Its simple product structure and bank-based distribution make it easier for first-time buyers to understand and purchase policies.
Does Star Union Dai-ichi Life offer rider options?

Ans: Yes. You can enhance your base policy with riders such as critical illness coverage, accidental death benefit, and waiver of premium.
What is the surrender value of Star Union Dai-ichi Life Insurance?

Ans: The surrender value of Star Union Dai-ichi Life Insurance is the amount you receive if you decide to exit your policy before maturity. It is usually available after you have paid premiums for a minimum period (typically 2–3 years). The value depends on factors like total premiums paid, policy term, and the insurer’s surrender value factors. It may include a guaranteed surrender value and, in some cases, a special surrender value based on the policy’s performance.
What is the rating of Dai-ichi Life Insurance?

Ans: Star Union Dai-ichi Life Insurance is rated by agencies like CRISIL and ICRA for its financial strength and stability. The company generally holds strong ratings, indicating a good ability to meet its financial obligations and policyholder claims. However, ratings may change over time, so it’s advisable to check the latest updates before making a decision.

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˜The insurers/plans mentioned are arranged in order of highest to lowest Sum Assured(SA) offered by Policybazaar’s insurer partners offering term insurance plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI.

Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in

Rs. 400/month is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

Rs. 400/month (Rs.13/day) is starting price for a 1 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 230 is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 8/day is starting price for a 50 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 12/day is starting price for a 75 lakhs term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

+Rs. 497/month is starting price for a 1.5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 487/month is starting price for a 2 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 626/month is starting price for a 3 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 905/month is starting price for a 5 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. ₹361/month is the starting price for a ₹1 crore loan cover with an 8% interest rate for an 18-year-old male, non-smoker, with no pre-existing diseases, loan tenure up to 20 years, rounded off to the nearest 10

+Rs. 1,267/month is starting price for a 7 crore term life insurance for an 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

*The full refund of premium is available on availing the one-time option of refund of premium. Total premium paid for policy (paid for add-ons) will be the special exit value, payable on availing the one-time option of refund of premium if you wish to completely exit the policy.

+Rs. 447/month is starting price for a 1 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs.679/month is starting price for a 2 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 910/month is starting price for a 3 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,374/month is starting price for a 5 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

+Rs. 1,924month is starting price for a 7 crore term life insurance for an (NRI) 18 year-old male, non-smoker, with no pre-existing diseases, cover upto 30 years of age.

Women

+Rs. 400/month is Starting price for a 1 crore term life insurance for an 18 year-old Female, non-smoker, with no pre-existing diseases, cover upto 30 years of age, rounded off to nearest 10.

Rs. 461/month is the starting price for a 1 crore term life insurance for an 24 year-old female, non-smoker, with no pre-existing diseases, cover upto 54 years of age.

1,642/month is the starting price for a 1 crore term life insurance for an 44 year-old female, non-smoker, with no pre-existing diseases, cover upto 74 years of age.

Prices offered by the insurer are as per the approved insurance plans | #All savings and online discounts are provided by insurers as per IRDAI approved insurance plans | Standard Terms and Conditions Apply | **Tax Benefits are subject to changes in tax laws.| Policybazaar Insurance Brokers Private Limited

We will respond in the first instance within 30 minutes of the customers contacting us. 30-minute claim support service is for the purpose of giving reasonable assistance to the policyholder in pursuance of the claim. Settlement of claim (including cashless claim) is the responsibility of the insurer as per policy terms and conditions. The 30-minute claim support is subject to our operations not being impacted by a system failure or force majeure event or for reasons beyond our control. For further details, 24x7 Claims Support Helpline can be reached out at 1800-258-5881

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale

Policybazaar Insurance Brokers Private Limited | CIN: U74999HR2014PTC053454 | Registered Office - Plot No.119, Sector - 44, Gurgaon, Haryana – 122001 | Registration No. 742, Valid till 09/06/2027, License category- Composite Broker Visitors are hereby informed that their information submitted on the website may be shared with insurers. Product information is authentic and solely based on the information received from the insurers.

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