Google is planning to provide insurance quote in other states too in order to sign up more carrier. There is a list of initial participants in California from MetLife, Mercury, and 21st century insurance. Some of the other insurance providers opted out of the participation with the Google comparison tool. Similar to Google’s comparison tool the Progressive and all state’s assurance also provide the auto insurance comparisons online.
Google may turn out to be the dominant auto insurer with the power of the internet search engine and digital services to challenge other big names in the industry. Google has designed a driverless car, which is undergoing intensive testing on its private tracks. Google is also investing in medical research of various areas. It is building high-speed internet networks across US and preparing to provide wireless data service for the customers directly.
Google is providing insurance comparison tool to compare and study the sector so that secrets can be applied when it comes out with a plan for the market according to the statements of Forrester Research analyst Ellen Carney. Google is receiving data that are essential to analyze the industry and the consumer characteristics. Therefore, something can be expected from Google in coming future.
Google made it clear that the company does not intends to provide any insurance plans. The tool validated the predictions from the research analyst Carney from two months back about the intentions of Google. Providing better understanding and better information to the people is the intention of Google according to a blog post from Google itself. Google is already offering comparison tools for credit cards.
(Source: This article has been adapted from the article "Google launches car insurance comparison tool" that appeared on March 06, 2015 in timesofindia.indiatimes.com)
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